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Top 18 Tips That Can Maximize Your Content Marketing

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By Hector Cisneros

Anyone engaged in content marketing today needs to cross their T's and dot their I's if they want to be successful. This means much more than just proofing their content for spelling and grammar. It means making sure that all the odds and ends need to be taken care of on a regular basis. You can think of the odds and ends of content marketing as the principles you follow to make sure you're providing not only the best content but content that is found, followed and forwarded to others looking for the same. In this episode of Working the Web to Win, we will explore a 16 point checklist that needs to be addressed and managed so that your content is at its best and has the greatest reach for the time that you invest. So read on, learn and use the Top 16 Tips that every content marketer needs to complete in order to achieve the full potential of their content marketing.

The Cybercrime Clock is Ticking

By Ryan Gilway and Glenn Gray

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Cybercrime has jumped off the big screen of Hollywood and onto the small screen of business computer users from coast to coast.  Unlike the Hollywood blockbusters, in most cases the hero doesn’t arrive in the nick of time to save the day.  Given the international nature of cybercrime, even the FBI is all but helpless to put a stop to this growing scourge, no matter how big the headlines produced by data breaches get.

Big Brother Built-In - Who's Watching You Now?

Quote from "1984" - Courtesy of
By Carl Weiss

If you think George Orwell’s novel “1984” was farfetched, think again.  Everything from Doublespeak to the Thought Police is alive and well in our every more wired world.  Big Brother is being employed by everybody from the government to big business and cybercriminals worldwide.  Many intersections, some homes and every shopping mall in the world currently sport video cameras.  More than 1 million camera-toting drones currently fly the friendly skies.  What’s even more alarming is that our homes and businesses are rapidly becoming listening posts bristling with bugging devices galore that we have invited to share our space.  In today’s blog, we will take a look at where this technology is headed, as well how it has undermined the concept of “The land of the free.”

7 Myths that Entrepreneurs Often Believe That Lead to Big Mistakes

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By Hector Cisneros

We speak to lots of Entrepreneurs and startup organizations and invariably many have the same misconception about what successful companies do when starting a new venture. Many of these companies come to us with ideas that have a good starting point, but are not fully fledged. Often these entrepreneurs haven't taken the time to work through their ideas. More importantly, they have not bounced their ideas off a seasoned professional who could give them advice that is not based on selling them a final product or service. Most newbies try and get their advice via "free consultation" from vendors who are there to sell them something (like marketing).  In this episode of Working the Web to Win, we will discuss these 7 common myths that many entrepreneurs hold when starting a new venture. We will debunk these myths and give entrepreneurs the knowledge they need to stay on the right path so that they will avoid making these common marketing mistakes.