How Are Terrorists Using the Internet to Spread Their Message of Hate?



By Robert Kaye

We’re at war. 

Photo Credit: zerohedge.com
You may recall that some of our earlier blogs discussed how major U.S. corporations, various government agencies (including the FBI, and the military), financial institutions and its citizens – you and me – are being attacked by individual, criminal syndicates and foreign government-sponsored hackers. (See our previous blogs such as “ The Hack Attack is BackWho Wears a Black Hat on the Wild, Wild Web?  How Close is the US to Experiencing a Digital Pearl Harbor?” and others.)

Can DIY SEO Work For Your Business?



By Carl Weiss & Hector Cisneros

Photo credit: cougardigitalmarketing.com
If you own a small business and have a website, or plan to launch a basic business website in order to get more visibility, no doubt you’ve heard about the importance of Search Engine Optimization (SEO) for your website. This is especially important if you plan on selling goods directly on your site.  The rub is that many times web designers spend more time fretting on form rather than function.  As a result, many websites we’ve surveyed don’t have many of the On-Page SEO elements that are needed to get properly indexed by the search engines. 

Has Google Given Everyone the Bird with its Pigeon Update?

By Carl Weiss
Courtesy of www.dailymail.co.uk

Many website owners were startled in late July when their page rankings on Google suddenly flew the coop.  When the dust and feathers had cleared, it was apparent that the world's most popular search engine was once more tinkering with its algorithm.  However, it wasn't until quite recently that Google not only admitted that they had once again thrown a monkey wrench into the works, but they had also given it a name: Pigeon.  In this article, we'll discuss what "the flock" this means to businesses hoping to achieve Page One ranking on Google.  We'll also let you know how this algorithm change now affects local businesses, who previously ranked organically, may now be forced to pony up money for pay-per-click campaigns.  And that's not chicken feed.

The Hack Attack Is Back

By Hector Cisneros

Hacking: The Art of Exploitation Second Edition
Hacking: The Art of Exploitation Second
Edition (Photo credit: Wikipedia)
I’ve have been working in the computer industry since 1981, and clearly remember the very first computer virus that appeared soon after the personal computer age began. Mind you, this pre-dates the beginning of Internet by 12 or so years. Computer viruses and hacking are nothing new. However, our dependency on a worldwide network to conduct business, (the internet) and the pervasiveness and frequency of massive hack attacks is new. So, if you want to learn who the hackers are, who's being hacked, and most importantly, how to protect yourself and your financial assets from these criminals, then read on and learn the answers to these and other questions in this week’s Working the Web to Win article, "The Hack Attack is Back.”

Six Things That Turn PPC Ads Into Advertising That Pays

By Carl Weiss
When you think about it, it’s amazing that the bulk of Google’s revenue is derived from Pay-Per-
Click (PPC) advertising. I say that because many small business owners whom I speak to, who have used PPC ads, are dissatisfied with their results.  It’s not that they aren’t appreciative of the fact that PPC can generate a Page One position for their business.  It’s more that using PPC does just that and little else.  Generating a click doesn’t mean generating a lead or a sale.  It simply means generating a click, every one of which erodes your ad budget.  While some clicks will generate leads, others are spurious at best and some are just your competition spending your money. We aren't anti-PPC. In fact, we've provided many clients with successful PPC campaigns that resulted in excellent ROI. So, before you decide to declare your PPC ads DOA, there are six things you should consider. Let's start with the Ads you create.