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How to Use the Web to Enhance your Business or Professional Reputation

By Hector Cisneros
Courtesy of Flickr

A businesses reputation is more important today than ever before. the same is true for products or an individual. If your reputation is weak or little is known about you, your business or product, people assume you are not as good as a business with a well-known name  or as someone who who has garnered a couple of dozen 4 or 5-star Google reviews or Facebook ratings. So, what do you do if you are doing a great job but you few if any five star ratings? Just how can you go about building your good reputation without trying to use black hat internet trickery (which can hurt your reputation). In this episode of Working the Web to Win, we will discuss more than a dozen ways to improve your reputation so you can compete with anyone on the web.

The Do's and Don'ts of Digital Marketing

By Carl Weiss
Courtesy of Flickr

Unlike all you Millennials out there, I still remember a world that did not revolve around the smartphone and the Internet.  Way back in the dark days before the turn of the century, publishing hadn’t changed all that much in the past 150 years since the Gutenberg Bible was first published.  Back in the 20th Century, publishing relied on the printed word.  That meant cutting down trees, hiring printers and staging book tours to promote your latest novel or self-help book.  In short, it required a lot of effort to achieve a minimal result.  Unless your book was picked up by a major publishing house, the odds of getting it into bookstores (which were all brick and mortar) was slim to none.  Even worse, the expense of printing and promoting any book back then was staggering. 

Reprinted From Life Happens 365 - Are Autonomous Trucks the End of the Road for Truckers?

We have written about drones and autonomous vehicles on several occasions. When we came across this article from one of our clients, we knew we had to reprint it. We felt it tied right in with our previous published articles and that our reader would really enjoy this subject matter since it will affect us all sooner than we think. We urge you to read Diane Tait's article - "Autonomous Trucks the End of the Road for Truckers?

By Diane Tait

Image courtesy wikimedia
Autonomous vehicles are all the rage these days.  You can’t turn on the TV or fire up an online newsfeed without hearing or reading about an auto manufacturer that is putting billions into developing self-driving car technology.  Even Tesla is now spending big bucks to develop automated big rigs.  With this in mind, the commercial trucking industry is in for a rethink on a massive scale in the not too distant future.  The question is, how will this new technology affect the livelihoods of the 3.5 million professional truck drivers in this country.