How to Use the Web to Enhance your Business or Professional Reputation

By Hector Cisneros

Courtesy of Flickr

A businesses reputation is more important today than ever before. the same is true for products or an individual. If your reputation is weak or little is known about you, your business or product, people assume you are not as good as a business with a well-known name  or as someone who who has garnered a couple of dozen 4 or 5-star Google reviews or Facebook ratings. So, what do you do if you are doing a great job but you few if any five star ratings? Just how can you go about building your good reputation without trying to use black hat internet trickery (which can hurt your reputation). In this episode of Working the Web to Win, we will discuss more than a dozen ways to improve your reputation so you can compete with anyone on the web.

Top 12 Marketing Secrets for Filling the Credibility Gap

Courtesy of Flickr

By Hector Cisneros

In today’s competitive business world, you need an edge to stay ahead of the competition. More importantly, you need to be able to give prospects a reason to choose you versus others in your industry.  The reason people choose a company or professional is due to their reputation. Trust becomes the determining factor. Think about it. Most people do their shopping with companies they trust. They buy products because those products have proven themselves to meet the consumers' standards of quality and performance. Sure, people will buy something just on price, but if that product doesn’t meet or exceed their expectations, they will never buy that product again. The same is true of professionals and the service provider industry as well. Trust trumps all other factors short of budgetary means. In this week’s episode of Working the Web to Win, we will explore how addressing a business’ credibility or professional reputation can make a significant difference when it comes doing business. We will look at ten often overlooked elements of reputation that can sway a prospect towards or away from your products or services, without you even realizing it.

The Specter of Employees Past

Courtesy of  pixy.org

By Carl Weiss

Everyone has heard of the ghost in the machine, right? You know the one about the person who use to work at your company who did something that had a major impact on the way things work? Now everyone has to follow some rule or methodology just to make sure things go as planned. Their legacy, good or bad permanently changed things forever.  Well, today’s blog is a twist on that theme. We explore the problems that occur as the result of employees being fired or put out to pasture.  Like it or not, having to deal with the digital footprints left by former staffers can be problematic to say the least.  In the best case scenario, someone needs to be assigned to pick up where they left off in areas such as social networking, file management and even online security.  In the worst case, former employees have been known to rifle their employer’s server, plant malware or even lock their former bosses out of their own systems.  Before you start experiencing digital things that go bump in the night, let’s take a hard look at a number of cases involving the ghosts of employees past.

Your Online Reputation Can Either Make You or Break You

By Carl Weiss

Courtesy of Flickr

Shakespeare once wrote; "What's in a name? That which we call a rose, by any other name, would smell as sweet."

Bill didn’t have the Internet to contend with back in 1594, things were simpler.  Heck, it had only been a little over a hundred years since the printing press was actually invented.  The age of the scandal sheet had not yet been born.

Fast forward five hundred and twenty years and the world is a very different place.  What electronic media, and news organizations haven’t done, the internet with blogging, social media, YouTube videos and rating site has. They are all spewing out intimate details concerning the lives, loves and eccentricities of not only celebrities, athletes and politicians, but ordinary citizen and businesses as well. It would make the Shakespeare blush.