How to Use the Web to Enhance your Business or Professional Reputation

By Hector Cisneros

Courtesy of Flickr

A businesses reputation is more important today than ever before. the same is true for products or an individual. If your reputation is weak or little is known about you, your business or product, people assume you are not as good as a business with a well-known name  or as someone who who has garnered a couple of dozen 4 or 5-star Google reviews or Facebook ratings. So, what do you do if you are doing a great job but you few if any five star ratings? Just how can you go about building your good reputation without trying to use black hat internet trickery (which can hurt your reputation). In this episode of Working the Web to Win, we will discuss more than a dozen ways to improve your reputation so you can compete with anyone on the web.

What's in a name? Reputation Management in the Digital Age

By Hector Cisneros

Courtesy of Flickr

Have you ever wondered what people are saying about you? Wish you could be a fly on the wall so that you would know exactly where you stand? If you’re a business, how do you know if your competitors or worse, your customers are posting negative rumors about your company, brand or product? How do you know what consumers are saying about you, your employees and your company in general?

In this article, I will cover many of the digital reputation issues that executives and business have to contend with today. I will provide a list of the types of problems out there, how to monitor your reputation and provide more than a dozen ways you can help improve your reputation.