How to Use the Web to Enhance your Business or Professional Reputation

By Hector Cisneros

Courtesy of Flickr

A businesses reputation is more important today than ever before. the same is true for products or an individual. If your reputation is weak or little is known about you, your business or product, people assume you are not as good as a business with a well-known name  or as someone who who has garnered a couple of dozen 4 or 5-star Google reviews or Facebook ratings. So, what do you do if you are doing a great job but you few if any five star ratings? Just how can you go about building your good reputation without trying to use black hat internet trickery (which can hurt your reputation). In this episode of Working the Web to Win, we will discuss more than a dozen ways to improve your reputation so you can compete with anyone on the web.

Can Competitors Harm Your Business With Impunity Online?

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By Carl Weiss

Online Monitoring (Photo credit: Imooty)

Everybody knows the Internet marketing is just one big popularity contest.  He who has the most links and the best reviews wins, right?  Well what happens when the competition doesn't play fair?  How can unscrupulous competitors tarnish your

online reputation and what can you do about it?  In this article we will show you some of the black hat techniques used by underhanded competitors.  We will also talk about what recourse, if any, you have as a business owner. We will also talk about what you need to do in order to police your online reputation, as well as how you can fight back to keep your good name from being dragged through the mud.

So, you worked long and hard to build your reputation and your business.  Years of planning and tens of thousands of dollars have gone into building your brand.  You have achieved a level of trust among your customers that is beyond reproach.  Or so you think.  But all of that can be undone with the click of a mouse by a disgruntled employee, dissatisfied customer or by a wily competitor.