The Four Golden Keys to Maximizing Online Sales

By Hector Cisneros
Courtesy of Pixabay

Ever wish you knew the magic formula for selling products and services online? My business partner Carl Weiss and I have been managing online advertising since the late 1990’s. This includes organic search position (aka SEO), banner ads, pay per click, directory ads and the latest foray which started around 2007, that of social media marketing and social pay per click. These advertising mediums evolve rapidly. We have devised more ways to engage in these types of advertising than I care to remember. In this episode of Working the Web to Win, we will explore four principles that are the keys to maximizing online sales. We call these principles “The Four Golden Keys.” These keys will open new marketing doors for you and your company, so read this information carefully and don’t leave anything out of the process.  

Top 12 Marketing Secrets for Filling the Credibility Gap

Courtesy of Flickr
By Hector Cisneros

In today’s competitive business world, you need an edge to stay ahead of the competition. More importantly, you need to be able to give prospects a reason to choose you versus others in your industry.  The reason people choose a company or professional is due to their reputation. Trust becomes the determining factor. Think about it. Most people do their shopping with companies they trust. They buy products because those products have proven themselves to meet the consumers' standards of quality and performance. Sure, people will buy something just on price, but if that product doesn’t meet or exceed their expectations, they will never buy that product again. The same is true of professionals and the service provider industry as well. Trust trumps all other factors short of budgetary means. In this week’s episode of Working the Web to Win, we will explore how addressing a business’ credibility or professional reputation can make a significant difference when it comes doing business. We will look at ten often overlooked elements of reputation that can sway a prospect towards or away from your products or services, without you even realizing it.

Team Tech - Your Secret SEO Ranking Weapon

By Hector Cisneros
Courtesy of Flickr

Have you ever noticed how big corporations always seem to have the best marketing? They always seem to have the best search engine position, great commercials, websites and always seem to be omnipresent. Above and beyond having more money than small businesses, they have a secret weapon. They don't do their marketing by themselves, they have a team or in some cases multiple teams of marketers working on their behalf. This team approach allows them to do more. Have multiple minds working on their behalf allows them to come up with better marketing ideas, it allows them to more research, testing and to monitor their efforts. It also lets them make adjustments when necessary to maximize their return on investment. In this episode of Working the Web to Win, we will explore how Team Tech Marketing wins the online marketing battle when it comes to SEO and content marketing.

What Are the Most Cost-Effective Marketing Channels Available Today?

Courtesy of Flickr
By Hector Cisneros

When the economy is booming, marketing your business is easy. Just about anything you do will produce some positive results. But what do you do when the economy heads south? How do you know what will be the best venue for your marketing money? What happens when every customer is researching the internet 19 ways from Sunday, even while shopping in your store? How do you determine where and how much to spend on marketing when no one seems to be buying? In this episode of Working the Web to Win, we will explore answers to these questions and more. We will provide the listener with a system to follow that maximizes their return on their marketing investment by helping them choose the best marketing channels for their available budget.

Does Ransomware Make you Want to Cry?

How Hacker Threats are Turning the Internet into a Financial Minefield


Courtesy of Wikimedia Commons

By Hector Cisneros


Every year since 2011, we have been writing about the tremendous threat that internet hacking poses. The number of hacks has continuously gone up every year since then. The financial cost has skyrocketed, and the number of lives this menace affects is mind boggling. In this episode of Working the Web to Win, we will cover how this threat exploits your digital life, we will explore new ways to protect yourself, and we will provide a checklist of items that must be deployed to stop these hack attacks in their tracks.