26 Key Marketing Phrases that Every Business Owner Needs to Know

By Hector Cisneros
Courtesy of Pixabay

We live in a world that is filled with techie terms and acronyms – Why? It's because people get lazy and don’t want to write or say a long phrase, so they abbreviate it and create acronyms. However, once these acronyms are created, they become communications weapons that advertisers use to bedazzle their prospects and clients. In our business, I hear sales reps talking in tongues, using words like SERPS, PPC, CPA, KPI, and GDPR as they present their wares as if they were magicians offering up magic incantations that produce miraculous page one results. The truth be told is that rarely do their claims match their results and it is because of this that most advertisers have a bad reputation. In this episode of Working the Web to Win, we will explore the top 26 key marketing phrases plus another 76, (102 in total) that are used in acronym form to bedazzle prospects. Our intention is to remove the veil of mystery from these words so our audience can make intelligent decisions when an advertising sales rep says – we can provide great clicks or Impressions, you can ask them, "What kind of conversions can you guarantee and what is the cost of client acquisition?” So, break out your notebook and copy down the phrases and definitions, and arm yourself with these 26 key marketing phrases as your shield against any bedazzling advertising sales rep.

This is Not your Granddaddy's Podcast – Content Casting is a Low-Cost Marketing Winner

By Hector Cisneros
Courtesy of Flickr

In 2011, my business partner Carl Weis and I decided to test our belief that "Authoritative, High Quality, Relevant, Timely, Useful and Infotainment content is what Google uses to determine a web pages organic ranking. We felt that if a page was being visited, read, viewed, commented on and shared, it would signal to Google that this page deserved to be ranked higher than pages that did not receive this type of attention. To achieve this goal, we decided to write and produce a weekly live internet radio show that we would also record as video and then publish all three content pieces each week to our social following. We chose the key phrase “Working the Web” as our organic page one goal. After nine months of diligent work, we received multiple organic page one search listings for our web pages. Fast forward 8 years later and we are still on page one of organic search for that phrase. In this episode of Working the Web to Win, we will explore our method of Content Casting (aka podcasting in all its forms), and how its primary benefits help businesses succeed in a very competitive internet marketplace.

Opt-In Email Marketing is a Low-Cost Secret Weapon - Here are our Top 7 Tips

Courtesy of Max Pixel
By Hector Cisneros

Email is one of the oldest marketing venues on the internet today. Because of the worldwide spam problem, many businesses don’t engage in email marketing. This is a terrible shame. Email marketing is one of the most cost-effective marketing venues available. The statistics show that for those who use it, it is effective in both B2C and B2B marketing venues. It is one of the best lead generation weapons, it is highly scalable, it is extremely cost-effective, and its return on investment is hard to beat.  So why don’t more small businesses take advantage of email marketing? In this episode of Working the Web to Win, we will explore email marketing from several angles, provide the reader with a wealth of email marketing information and detail our top seven email marketing tips to make sure that our readers get an edge using our secret weapons. So, sharpen your pencils and get ready to decode our secrets as we explore Opt-In Email Marketing as a low-cost Secret Weapon.  

Online Video Marketing is Hot! Here are 7 Ways to Succeed

Courtesy of Flickr
By Hector Cisneros

Video marketing is hotter than ever right now, but there are some hidden monkey wrenches out there you have to watch out for. We have been spreading the word about video marketing since 2011 (when most were not listening). Today, video is easier and cheaper to produce than it was back then.  Plus, there are many free publishing venues, so anyone who really wants to take advantage of the dynamic nature of video marketing can, (and for little or no capital investment). In this episode of Working the Web to Win, we will provide you with access to comprehensive content, along with our top seven tips to help you improve your video marketing success. This will also include the details of what’s trending now and in the near future. So, put on your director’s hat and get ready to say “lights, camera, action,” as we explore video marketing – what makes it hot and the top seven tips to keep it that way.

Content Marketing Strategy’s & Tactic’s to Help You Beat Your Strongest Competition

Courtesy of PxHere
By Hector Cisneros

Most honest content marketing companies will tell you that a comprehensive SEO content marketing campaign will require a substantial investment to make it successful. If this is the case – does that mean that companies with smaller budgets won’t be able to compete with bigger companies? The simple answer is “Yes and No”! In the short run, companies with larger budgets should be able to outperform the smaller budget company with ease. However, if a smaller budget company is strategic and patient, it can definitely compete in the long run. In this episode of Working the Web to Win, we will explore strategies and tactics that companies with smaller budgets can use to compete with their larger competitors to gain organic ranking and traffic. So, put on your captains’ hat and military sun-glasses as we plan our attack on our bigger well-financed competitors.

The Latest on Cybercriminal Phishing Attacks with Fake Insurance Ads, Surveys & More

Courtesy of Pixabay
By Hector Cisneros

I have been writing about cybercrime for over seven years now, but this year I have seen a marked increase in targeted email phishing attacks based on my Baby-Boomer profile. Obviously, the boomers are coming of age, but I also attribute this increase to the recent massive cyber breaches at Yahoo, Equifax, Facebook, and other mega database holders. The massive Baby-Boomer population along with the above-mentioned massive breaches are all leading to a perfect cyber phishing storm because now cyber-criminals have everything they need to profile this population. In this episode of Working the Web to Win, we will explore the uptick in email phishing, its causes, its targets and what preventive measures you can take to prevent this perfect storm from sinking your cyber life. So, batten down your cyber hatches and get ready to be schooled on the latest cyber-criminal phishing attack along with the best ways to protect your cyber world.

The Tao of SEO Revisited and Revised.

Courtesy of Pixabay
By Hector Cisneros

Six years ago, my business partner wrote an excellent article about how back in 2012, most SEO experts claimed, (what seemed to the average businessman) supernatural knowledge of what worked in search engine optimization. They almost always spoke in the cryptic vocabulary of their industry, making it difficult for any businessperson to understand what they were doing. To make matters worse, it was common at that time to gain search ranking through the use of so-called black hat trickery. This is something that is still used occasionally today. It used to be widespread. In fact, SEO has evolved into a multifaceted marketing endeavor with many moving parts. Any expert who tells you they know exactly how it all works is at best stretching the truth. There is a Taoist saying that goes, “Those who know do not say, and those who say do not know. In this episode of Working the Web to Win, we will explore what has evolved from what once worked in SEO marketing to what works today. My business partner’s article written in 2012 was ahead of its time since it foresaw many of the things that are required for success today. So, get ready to delve into search engine marketing from a whole new perspective as we explore “The Tao of SEO Revisited and Revised”.

Why Pay Per Click Frustrates So Many?

Courtesy of Wikimedia Commons

And What You Can Do to Get Better Results


By Hector Cisneros

Google AdWords is one of the most used and successful internet marketing tools available today. For many, it can be instant online gratification that can generate exposure, produce leads, and sales. For others, it can become a black hole that eats profits and produces little in the way of tangible results. Why does this immense dichotomy exist?  The answer is ignorance. Ignorance of the complexities of this platform can lead to many online marketing mistakes. The worst part is even once you get it right, you have to bear in mind this PPC platform is always evolving as Google strives to improve its product. In this episode of Working the Web to Win, we will explore seven common issues that frustrate businesses and pay per click managers alike when using Google AdWords (now called Google Ads).  So, take out your notepad to write down some e-tips, so you can avoid the pitfalls and learn how to profit by using AdWords.

Blog Marketing - What Works - Exemplified by Five Case Histories

Courtesy of Flickr
By Hector Cisneros

What makes a great blog? For that matter, what makes a great blogger? How can a blogger insure their blogging success? As a blogger, I received my training from several successful, experienced authors and writers, (including Dr. Ivan Misner, the Founder of BNI). I was taught that brevity is your friend. I was also taught that prose should be clear, clean, and concise, yet elegant. On top of that, your grammar needs to be impeccable. Your blogs need to open dramatically and beat a clear path that readers will want to follow. Then, your story needs to fulfill its promises by providing useful information that compels the reader to continue reading to the end of the story.

In this episode of Working the Web to Win, I will explore five case studies that show how would-be marketers made their blogging bones. I will detail their methods while exposing the good, the bad and the ugly paths to blogging success they took. These are true stories with some elements modified to hide the writers’ identities. The paths they followed will be explained in detail so you can learn from their mistakes, as well as from their successes. So, get ready to learn from these five blog marketing methods as we explore; “Blog Marketing – What Works Exemplified by Five Case Histories.”