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The ABCs of Online Marketing

By Hector Cisneros

Image courtesy Pixabay

Online marketing has come a long way since the turn of the century.  Yet the underlying principles remain the same.  That being said, if it seems as though your marketing people are speaking in tongues every time they open their mouths, it’s high time you got up to speed on what the acronyms that marketers use actually mean.  Below is an alphabetized list that will allow you to translate most of what any marketer says into plain English.

Top-10 Search Engine Ranking Factors

 By Hector Cisneros

Image courtesy Pixabay

If you’ve been working the web for anytime at all, you’ve undoubtedly seen some major changes in the landscape of search engine marketing.  Heck, you may have been one of those website owners who found their listing on top of Google one day only to wind up being lost in Cyberspace the next.  The problem with search engine ranking is it changes so fast it’s hard to keep up with every warp and weave to stay current for any length of time.  Of course, that’s just what search engine operators want, to make it as tough for you to generate organic ranking as possible.  This way you’ll be forced to pay to play if you want to keep generating significant amounts of traffic.  If that’s what’s bothering you, I thought I’d take the time today to teach you ten things you need to know to give your website a fighting chance to generate a page-1 organic listing.

Top-10 Craigslist Scams

 By Hector Cisneros

Image courtesy Pixabay
I’m old enough that I can still remember when classified ads were printed in newspapers. Then in 1995 a website called Craigslist was launched in San Francisco that provided free classified advertising.  Since that time, Craigslist has grown to cover the entire US plus seventy foreign countries.  It’s also begun charging for some of the classified ads that were once free.  During the past 26 years, Craigslist has had to deal with publicity over several highly publicized crimes that made the front pages of the same newspapers the portal was trying to supplant. To date Craigslist has been linked to everything from solicitation and rape to robbery and murder.  While the website is still the tenth most trafficked site in the US, before you post or respond to your next classified ad there, you need to understand how criminals can use the site to do you harm.  Below is my list of top-10 Craigslist scams and how to avoid being victimized.      

Online Flimflam Factories – Part 2

 By Hector Cisneros

Image courtesy Pixabay

In last week’s post, I pointed out how online slander mills churn and burn people’s reputation for profit.  In this week’s installment, I’ll show you how attorneys and fake attorneys launch spurious lawsuits, or the threat of a lawsuit, to line their pockets.  

The first brush I had with this kind of scam was when a client of mine called to tell me she was being sued because her website had been deemed non-ADA friendly.  When I heard this, I was surprised since I had not only optimized her website for seeing and hearing-impaired web surfers, I had even added a widget that lets anyone who enters the site change the size, contrast and format of her site to their heart’s content.  So, the first thing I told her was to send me the threatening email she received that threatened to take her to court.

Online Flimflam Factories

By Hector Cisneros

Image courtesy Pixabay

Having worked the web since 1993, I’ve seen a lot of scary trends come and go.  Early on there were SEO tactics like “keyword stuffing” and “link farms” that were used to generate page one results on search engines. This allowed unscrupulous online marketing firms to reap more than their fair share of Internet traffic.  Then there were the bait and switch artists who’d routinely get web surfers to click onto a seemingly innocuous site, only to be redirected to one that was blatantly pornographic.  After the turn of the century web trolling and cyberbullying became a way for disgruntled people to harass others in their sphere of influence.  These tactics caused some people who were targeted by this tactic to have nervous breakdowns or in some cases they were bullied to the point where they took their own lives.  While these nefarious online attacks were onerous examples of the web gone wild, the tactics weren’t done to turn a profit.

How the I-Spies Gave Big Brother a Bad Name

 By Hector Cisneros

Image courtesy Pixabay

In George Orwell’s Sci-Fi novel 1984, there was no place the masses could go where they weren’t being observed and coerced by Big Brother.  While 1984 was a work of fiction and the year 1984 came and went without a hitch, fast forward 37 years and suddenly the kind of dystopian surveillance society George Orwell portrayed isn’t such a stretch of the imagination.  Everyone from governments to business owners and numerous consumers routinely use video surveillance to keep an eye on the public.  Data mining is a way of life online and off.  The NSA acknowledges that it routinely monitors phone, text, and emails being sent and received by us all.  On top of that, big businesses are now employing artificial intelligence to sift through the mountains of data they routinely collect on every man woman, and child online.  In today’s blog, I will give you the latest updates on what's what when it comes to Internet spying.

How Secure is Your Personal & Financial Data?

 By Hector Cisneros

Image courtesy Pixabay

If you read the recent headlines about the data leak involving more than a half-billion Facebook users, you’re probably shaking your head wondering what happened to personal privacy.  If you’ve been keeping up with the news, last year there were massive data breaches where hackers penetrated Fortune 500 companies like Microsoft, General Electric, MGM Resorts, Marriott, Walgreens, Carnival Cruise Lines, AmTrak, and T-Mobile just to name a few.  Recently,  Facebook exposed the name, location, birthdate, email address, phone number, ID, account creation date, relationship status, and Bio due to a known vulnerability that it allegedly fixed in 2019, according to a blog on the Verge.  

Is Bitcoin Going to be a Boom or a Bust?

 By Hector Cisneros

Image courtesy Pixabay

If you’re unfamiliar with Bitcoin, there are a few things you need to know.  While you may know that Bitcoin is a digital monetary exchange medium, it doesn’t work like paper money or credit card transactions.  While you can buy and sell things with Bitcoin, due to the volatility of cryptocurrency, the exchange rate of Bitcoin can vary wildly from day to day.  If you’ve been thinking of transacting business or investing with Bitcoin, you need to exercise caution.  Here’s why: