The Best of the Best This Year – Plus an Analysis of Why They did so Well

Courtesy of Wikimedia Commons
By Hector Cisneros

Wouldn’t it be great if you understood why an article you published did well (or poorly)? Better yet, how about understanding where your traffic is coming from, how long they spend reading your articles and if they then went on to read other articles. How about learning who your biggest referrers are and if bots are making up a large portion of your traffic. In this episode of Working the Web to Win, we are going to not only cover the best of the best from 2018; we are going to teach you how to find out how that traffic found you and where that traffic came from. We will explore how we use Google Analytics and Blogger Stats to determine if our articles are providing useful content. So, get ready to learn some new secrets as we delve into the best of the best for 2018 and then Analyze why these articles did so well.

Is Social Media Losing its Usefulness to Business or has It Just Evolved

Courtesy of Air Force Medical Service - AF.mil
By Hector Cisneros

Organic Social Media effectiveness for producing leads seems to have peaked just before the last presidential election. During the run-up to that election, we saw skewed search results, increases in filtered newsfeed posts and many changes to the timeline algorithm. Then after the election, we discovered the massive sale of private account profile data, the sales of advertising to Russian groups looking to influence the election and a what seems to be a runaway Frankenstein algorithm that affects ad placement and the news timelines. If you add to this all the filtering that Facebook, Twitter, Google+ and LinkedIn have added to their user controls, you can begin to see why business social posts are not showing up anymore. In this episode, of Working the Web to Win, we will delve into these and other changes that have taken place and explore what effect this is having on a business’s ability to use social media as a means for marketing products and services.  So, whether you're using social media or not, this is a discussion you don’t want to miss because the long-term implications will have lasting effects right now and far into the future. So, put aside your posting schedule and get ready to decipher these changes as we explore the continuous evolution of social media for business.

Why Your Marketing Director Should Be Blogging

Courtesy of www.maxpixel.net
By Hector Cisneros

You hear a lot of business people talking about blogging. Many experts are saying that you should be blogging? Why is that? Is it because it's the latest marketing trend? Is it because it's easy to do, or maybe because it’s an easy way to grow a following or is it’s that it’s just a great return on investment? In this episode of Working the Web to Win, we will explore the top 14 reasons every business should consider blogging as part of their marketing strategy. These 14 reasons will be eye-openers for some and rightful justification for others. So, take out your notepad and be ready to check these 14 reasons out as we explore “why your marketing director should be blogging.

26 Key Marketing Phrases that Every Business Owner Needs to Know

By Hector Cisneros
Courtesy of Pixabay

We live in a world that is filled with techie terms and acronyms – Why? It's because people get lazy and don’t want to write or say a long phrase, so they abbreviate it and create acronyms. However, once these acronyms are created, they become communications weapons that advertisers use to bedazzle their prospects and clients. In our business, I hear sales reps talking in tongues, using words like SERPS, PPC, CPA, KPI, and GDPR as they present their wares as if they were magicians offering up magic incantations that produce miraculous page one results. The truth be told is that rarely do their claims match their results and it is because of this that most advertisers have a bad reputation. In this episode of Working the Web to Win, we will explore the top 26 key marketing phrases plus another 76, (102 in total) that are used in acronym form to bedazzle prospects. Our intention is to remove the veil of mystery from these words so our audience can make intelligent decisions when an advertising sales rep says – we can provide great clicks or Impressions, you can ask them, "What kind of conversions can you guarantee and what is the cost of client acquisition?” So, break out your notebook and copy down the phrases and definitions, and arm yourself with these 26 key marketing phrases as your shield against any bedazzling advertising sales rep.

This is Not your Granddaddy's Podcast – Content Casting is a Low-Cost Marketing Winner

By Hector Cisneros
Courtesy of Flickr

In 2011, my business partner Carl Weis and I decided to test our belief that "Authoritative, High Quality, Relevant, Timely, Useful and Infotainment content is what Google uses to determine a web pages organic ranking. We felt that if a page was being visited, read, viewed, commented on and shared, it would signal to Google that this page deserved to be ranked higher than pages that did not receive this type of attention. To achieve this goal, we decided to write and produce a weekly live internet radio show that we would also record as video and then publish all three content pieces each week to our social following. We chose the key phrase “Working the Web” as our organic page one goal. After nine months of diligent work, we received multiple organic page one search listings for our web pages. Fast forward 8 years later and we are still on page one of organic search for that phrase. In this episode of Working the Web to Win, we will explore our method of Content Casting (aka podcasting in all its forms), and how its primary benefits help businesses succeed in a very competitive internet marketplace.

Opt-In Email Marketing is a Low-Cost Secret Weapon - Here are our Top 7 Tips

Courtesy of Max Pixel
By Hector Cisneros

Email is one of the oldest marketing venues on the internet today. Because of the worldwide spam problem, many businesses don’t engage in email marketing. This is a terrible shame. Email marketing is one of the most cost-effective marketing venues available. The statistics show that for those who use it, it is effective in both B2C and B2B marketing venues. It is one of the best lead generation weapons, it is highly scalable, it is extremely cost-effective, and its return on investment is hard to beat.  So why don’t more small businesses take advantage of email marketing? In this episode of Working the Web to Win, we will explore email marketing from several angles, provide the reader with a wealth of email marketing information and detail our top seven email marketing tips to make sure that our readers get an edge using our secret weapons. So, sharpen your pencils and get ready to decode our secrets as we explore Opt-In Email Marketing as a low-cost Secret Weapon.  

Online Video Marketing is Hot! Here are 7 Ways to Succeed

Courtesy of Flickr
By Hector Cisneros

Video marketing is hotter than ever right now, but there are some hidden monkey wrenches out there you have to watch out for. We have been spreading the word about video marketing since 2011 (when most were not listening). Today, video is easier and cheaper to produce than it was back then.  Plus, there are many free publishing venues, so anyone who really wants to take advantage of the dynamic nature of video marketing can, (and for little or no capital investment). In this episode of Working the Web to Win, we will provide you with access to comprehensive content, along with our top seven tips to help you improve your video marketing success. This will also include the details of what’s trending now and in the near future. So, put on your director’s hat and get ready to say “lights, camera, action,” as we explore video marketing – what makes it hot and the top seven tips to keep it that way.

Content Marketing Strategy’s & Tactic’s to Help You Beat Your Strongest Competition

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By Hector Cisneros

Most honest content marketing companies will tell you that a comprehensive SEO content marketing campaign will require a substantial investment to make it successful. If this is the case – does that mean that companies with smaller budgets won’t be able to compete with bigger companies? The simple answer is “Yes and No”! In the short run, companies with larger budgets should be able to outperform the smaller budget company with ease. However, if a smaller budget company is strategic and patient, it can definitely compete in the long run. In this episode of Working the Web to Win, we will explore strategies and tactics that companies with smaller budgets can use to compete with their larger competitors to gain organic ranking and traffic. So, put on your captains’ hat and military sun-glasses as we plan our attack on our bigger well-financed competitors.

The Latest on Cybercriminal Phishing Attacks with Fake Insurance Ads, Surveys & More

Courtesy of Pixabay
By Hector Cisneros

I have been writing about cybercrime for over seven years now, but this year I have seen a marked increase in targeted email phishing attacks based on my Baby-Boomer profile. Obviously, the boomers are coming of age, but I also attribute this increase to the recent massive cyber breaches at Yahoo, Equifax, Facebook, and other mega database holders. The massive Baby-Boomer population along with the above-mentioned massive breaches are all leading to a perfect cyber phishing storm because now cyber-criminals have everything they need to profile this population. In this episode of Working the Web to Win, we will explore the uptick in email phishing, its causes, its targets and what preventive measures you can take to prevent this perfect storm from sinking your cyber life. So, batten down your cyber hatches and get ready to be schooled on the latest cyber-criminal phishing attack along with the best ways to protect your cyber world.