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Thwarting Cyber Thieves (Reprinted from https://insuranceorangepark.blogspot.com)

As a marketing company, we have been warning about the dangers of cybercriminals since 2012. We believe that cybercrime is not only a threat to the trustworthiness of Internet ecommerce structure, but it is also a direct threat to the very freedoms we hold so dear as Americans. We have written extensively about this subject. In fact, any search on cybercrime or Cybersecurity will bring forth a list of dozens of articles. Today's episode of Working the Web to Win comes to us from one of our favorite clients, Catherine Powell, the owner of A Plus All Florida Insurance of Orange Park. Her article delves right into the heart of cybercrime and how it can drastically, negatively affect your life.  So without further a due, read and share - Thwarting Cyber Thieves.



The Renewal of the Browser Wars

By Hector Cisneros
Courtesy of flickr.com/



You may be asking yourself, what's so important about which browser I use? It's immensely important! The problem is that most internet users don't pay much attention to which browser they are using, they just use whatever browser comes with the device they own. In 2012, I wrote an article called; "Battle of the Browsers - Internet Dominance and Why Your Choice Matters!" Well today, it matters even more than ever before. Giant Internet companies affect more influence today than the analog TV industry did 20 years ago. More people rely on blogs today for their news, and Internet TV is taking over where analog TV left off. The main difference is that digital Internet giants can track everything a viewer sees and they can decide what content is then offered up as interesting to the user.  

This also means that they can directly influence all purchases, our beliefs, and our political opinions as well. In this episode of Working the Web to Win, we will discuss the importance of choosing a browser that has your best interest at heart.  We will look at browser performance, privacy, security and most important of all, the integrity of the results provided for any given search. So get ready for battle as we explore the Renewal of the Browser Wars now taking place on a digital device near you.

Adding E-Commerce to Your Company’s Lineup (Reprinted from Small Business Groups Blog)

Many business owners often ask us if it makes sense to add an E-commerce store to their business instead of just a website. Our answer is "It depends on many things". You may ask what are those things. One of our clients, "Small Business Group" a business consulting and CPA firm, just published a great article that addresses this question. So, in this week's episode of Working the Web to Win, we will follow Ben Kinsey lead by discussing the elements necessary for a successful E-Commerce store as we explore Small Businesses Groups article about adding an online store to your company's lineup. 

7 Case Studies To help you Win at internet Marketing

By Hector Cisneros
Courtesy of Pixabay


In the almost ten years that Working the Web to Win has been in existence, we have met with over a thousand prospects and over 300 clients. What amazes me is that many of both the prospect and clients make the same marketing mistakes. We thought we would put together a resource article to help businesses avoid these common marketing mistakes. After thinking about it, we decided to provide a list of some of our best articles along with an abbreviated case study covering each of the top seven digital marketing venues. So, in this episode, we will take a close look at the most common mistakes actual clients and prospects have made in the top seven digital marketing venues used on the World Wide Web today. So buckle up and tune into this week's BTR show, and be ready to have the facts come at you fast and succinctly as we provide 7 case studies to help you win at Internet Marketing.  

It's time to let your Website Evolve - What it has to Have to Win on the Web

By Hector Cisneros
Courtesy of Flickr


In the history of business, no medium has evolved as fast as the Internet.  When I created my first website in 1993, websites were only changed when your business changed. These changes usually had to do with adding employees, address or phone number changes. Typically a website's content would slowly change over a number of years. This was often related to advancements in HTML or if the business evolved. This usually meant every 3 to 5 years a major refresh would be implemented. Today, however, there are many evolutionary forces at play. Not only do you need to keep up with the changes to your business, but you also need to contend with the rapid evolution of the web as well. These factors include changes associated with social media, customer/prospect sentiment, web access platforms, customer data protection, and WC3/ADA compliance, just to name a few. In this episode of Working the Web to Win, we will address the ever-changing evolution of the World Wide Web and how this affects the need for your web property to get refreshed, upgraded and evolved. So, tell your friends and associated to read and share this article and also to tune into the BTR and YouTube show as we tackle the subject of whether it's time for your website to evolve.

Missing Out on Social Media Sales? Get A Second Chance with Touch Marketing

Courtesy of Pixabay
By Hector Cisneros

With organic social media marketing venues like "Facebook and Twitter showing weaker results than in the past, we thought it would be a good idea to talk about some marketing venues that are producing tangible marketing returns on your current investments. In particular, touch marketing has always been a good way to garner additional sales from customers and would-be prospects. In this episode of Working the Web to Win, we will take a hard look at a few tried and true touch marketing methods that always generate recurring sales. So read on and tune into this weeks Blog Talk Radio episode listed below as we delve into "How to Get a Second Bite out of the Apple with Touch Marketing.

Is Word of Mouth (AKA Referral Marketing) Worth the Effort?

Courtesy of flickr.com
By Hector Cisneros

I have been directly engaged in word of mouth marketing (AKA Referral Marketing or Social Networking) for more than 35 years. I often hear business owners say that they tried networking at Chamber of Commerce events and even hard contact networks (exclusive membership organizations), and they felt that the return on investment was poor or nonexistent! Well, this statement can be true and false at the same time. It has been my experience that, for the most part, you can only get back a return based on the time and effort you put into any endeavor.  In this episode of Working The Web to Win, we will take a hard look at organized word of mouth marketing, to see if high returns are real, luck or just fancifully marketing on the parts of the referral organization's marketing department. So get ready to learn my firsthand experiences as to whether referral marketing works and if so, what makes it work and how can the reader minimize the investment in time, money and energy to get the maximum return for their marketing dollars. 

10 Reasons Why a Web TV or Radio Show Can Enhance Your Businesses Credibility

Courtesy of workingthewebtowin.com
By Hector Cisneros

Recently I was asked, why have we kept doing our internet radio and Web TV show for so long. The answer is simple, it's a great way to showcase your expertise and at the same time, produce quality marketing elements that can be used for a long time. The fact that we continue to do our internet show speaks volumes about how we feel regarding its effectiveness at producing credibility. It also provides many high ranking factors, including increases in traffic, social engagement, authoritative back-links and a host of other beneficial marketing effects. There are, however, some prerequisites and principles that must be adopted for any type of show to be a success. In this episode of Working the Web to Win, we will discuss these principles and prerequisites so that our readers can understand what is needed to develop their own show, even if it means outsourcing any elements or skills required for success. Creating a quality show is based on knowing and taking care of the audience, and that is where we are going to start.

The evolution of Social Media into an Advertising Platform - What you Need to Know

Courtesy of Flickr
By Hector Cisneros

Before the 2016 presidential election, the rules for using social media as a marketing platform were producing great results for many businesses. The marketing shenanigans that took place during the election exposed some of the questionable policies and algorithms many of the social media and search platforms were using. This has forced them to take draconian measures where now they filter posts to the point that most businesses are finding that what used to work well doesn't work at all anymore. In this episode of Working the Web to Win, we will explore some of the most important changes that have occurred in top social networks and provide a plan to help you move forward successfully. Today, businesses will need to rethink their social media game-plans because social media has evolved into social advertising.