Make Black Friday Your Best Friday

Courtesy of Pixabay

How to Make Sure Black Friday Doesn’t Make You See Red


By Hector Cisneros

For more than a century, Americans have been engaged in what has now become a time-honored tradition where holiday shopping starts right after Thanksgiving. Today that event is called Black Friday. If you’re a retailer, my question for you is this; Is Black Friday your Best sales day or is Black Friday making you see red?  Are you able to generate sufficient local business versus the online competition? Or, are you seeing dwindling sales? If sales are dwindling, then it's time to take advantage of the internet to garner new sales and new customers! In this episode of Working the Web to Win we will explore Black Friday Marketing Tips to help local retailers compete with the online retail giants.

Are Internet Algorithms giving Mary Shelley a run for her Frankenstein Monster?

By Hector Cisneros
Courtesy of Flickr

It’s almost the 200th anniversary of the classic horror story Frankenstein, by Mary Shelley. So, what’s this got to do with marketing? Lately, there have been a slew of news stories about how advertising and newsfeeds have gone awry doing everything from favoring a political candidate, and allowing hostile foreign governments to influence elections, to allowing advertisers to target hate speech or dissidents without the search and social media giants knowing what’s going on! In this episode of Working the Web to Win, we will take a close look at the Frankenstein results being produced by search and ad algorithms now being used by the internet giants. In fact, we will see how these scary results foreshadow the future of Artificial Intelligence and its uses in the 21st century.

Free Cool Google Tools to Raise Your Ranking

By Hector Cisneros
Courtesy of Pixabay


If you ask about the cost of doing SEO work, most businesses will tell you that outsourcing your SEO work is costly and time-consuming. You don’t normally hear people say, “yeah, it’s easy to do, and I use these free tools.”  Well, what if I told you Google provides a number of software tools to improve visitor experience, make your website convert better and raise your search engine ranking. Would you use them? In this episode of Working the Web to Win we will highlight and explore more than a dozen online software tools. Google provides these tools free for any would-be internet marketers. So, fire up another browser tab and get your mouse ready to click on some cool tools as we explore Google’s free SEO tools and apps to raise your ranking.

How to Implement an Internet Security Counter Attack

Courtest of Wikimedia Commons
By Hector Cisneros

For more than a decade, hackers and cybercriminals have been increasingly wreaking havoc on business, government and the general public. Cybercrime has increased by a 100-fold in the last decade. Now it’s time to counterattack! But how, you ask? By what means do we have to counter this ever-growing menace? The fact is, we always could stop most hack attacks in their tracks. It’s just that people and businesses and governments try to implement what I call the least effort most gain strategy. This does not work! What does work is to implement the tools available and to then continuously upgrading your capability to stop all threats. Plus, there are new security measures available to make it much harder to breach your defenses. By implementing new and time-tested measures to thwart cybercriminals dead in their tracks, you can safeguard your digital domain.

What are these new and tried and true security measures? How can a business, government, or individual protect themselves from the increasing threats of cybercrime? In this episode of Working the Web to Win, we will explore new security measures that have just been released by Google and other companies to help counterattack the latest hacking threats being perpetrated by cyber criminals and rogue nations. We will also provide a detailed security plan that will stop most cyberattacks in their tracks. This will provide the reader with a list of potential threats and a means to further thwart hack attacks. So, get ready to print out this article and bolster your security as we delve into the latest in internet security methods to counterattack those who hack.

Content Marketing Tips and Best Practices for the 21st Century

By Hector Cisneros

Content Marketing has become a buzz word of today’s marketing professionals, yet most of these honest, hard-working individuals only know part of what it means to be successful in this arena. Many, only work in one or two areas of content marketing like blogging, producing videos or posting to Facebook. What does it really take to be a successful content marketer? What are the principles followed and the marketing elements used to achieve success? In this episode of Working the Web to Win, we will explore four of Working the Web to Win’s primary Success principles. We will also cover seven of our main marketing processes so that you will understand and implement our successful methods. So, let’s delve into these content Marketing Tips and Best Practices as we cover Content Marketing in the 21st Century.

The Life Cycle of a Successful Sale on the Internet

Courtesy of Wikipedia
By Hector Cisneros

Millions of new products and services are launched for sale on the internet every year. Some become profit makers for their respective companies. A few become big profit makers, and a very small percentage become mega-hits generating millions of dollars in profit. What are the elements that produce mega-hit sales? How is it that many great products never achieve much success and some products of mediocre quality take off and soar to sales heights? In this episode of Working the Web to Win, we will look at four very important elements that control the life cycle of successful sales on the internet. We will explore many of the aspects of a sale that include; “Good Internet Products and Services,” "How to Get Found," "Increasing Conversion" and "Creating a Positive Image." So, take notes and share this with your friends as we delve into the Life Cycle of Successful Sales on the Internet.

How to Vet Anything (Website, Product, Business or Person) on the Web

By Hector Cisneros
Courtesy of Wikimedia Commons


Today’s world is a mixture of profound opportunity and unprecedented threats. The dangers come our way because we have created the Internet, a worldwide communications network that provides instant access to people and computers. But this same wonderful tool comes with a very scary dark side. This same doorway that gives us access to a universe of information can swing both ways. It can allow cybercriminals to come into your digital house and steal all your most valuable digital possessions. It can give them access to your digital identity, your account numbers, passwords even your digital memories like photos and videos. In this episode of Working the Web to Win, we will explore how to vet companies and websites on the web to lower your risk of exposing your digital life to the ravages of cybercriminals and hackers. You will learn about websites and tools that allow you to check to see if a website or company is legitimate or a scammer waiting to sink its claws into your digital devices. So, let’s start digging into the research that shows us how to vet websites and companies online so we can avoid scams and stay safe while using the internet.