How the Internet is Helping People Cope with Natural Disasters Like Hurricanes and Floods

By Hector Cisneros
Courtesy of Wikimedia Commons

There you are glued to your TV set, computer, tablet or smartphone watching the blow by blow coverage of a natural disaster happening in your area. It doesn’t matter if it’s a hurricane, flood, earthquake, solar flares, freak storm or a combination of these events, your world has changed for the worst. However, today's disaster recovery efforts are much faster and better than just ten years ago. Today we receive disaster warning much earlier than before. News coverage is widespread and available on most digital devices; Social Media and the Internet allows us to connect and communicate with friends, family and even work as we move to recover from such devastating events. In this episode of Working the Web to Win, we will explore new technologies, online services and digital capabilities that make terrible disasters a little less terrifying and provide help and hope to the many who have been affected by such horrendous calamities. So, read on and share this with your friends and family as we learn how the internet and digital tech is helping mitigate natural disasters.

Promoting Your Business in Jax – There’s an App for That

By Carl Weiss
Courtesy of
When it comes to using apps to promote a business, the first thing that comes to mind for most business owners is Google Adwords or Facebook.  That’s because Google has 71% plus of the search traffic and Facebook has more than 2 billion users.  They also have an advertiser interface that’s is relatively easy to use.  A manager sitting at a bar can literally control and Adwords Express campaign or tap Boost on Facebook to advertise and after entering their credit card number, their advertising starts running.  Whereas with other apps, like Yelp, you must claim your business, then you have to contact an account representative and do more labor to spend money on ads.  This goes for other apps as well.

How to Keep Your eCommerce Dream from becoming a Nightmare

By Hector Cisneros
Courtesy of Pixabay

Selling products and services online is a multi-billion-dollar industry. In fact, it’s a 427-billion-dollar industry in the US alone. Worldwide 1.61 billion people purchased goods and services online. However, many seasoned businesses are struggling to find significant returns on their eCommerce investments. An article in BIG Commerce states that many retailers are struggling to capitalize on their digital sales channels. Today eCommerce competition is fierce. Whether you’re competing directly with the giant eCommerce retailers like Amazon, eBay, and Walmart, or you're struggling to get your unique new product found in the sea of online sales sites, today you must be strategic and have all your eCommerce ducks in a row. If your web pages don’t have all their T’s crossed and I’s dotted, people will simply go to your competitor and buy from them instead. In this episode of Working the Web to Win, we will cover all the important aspects needed to produce your secret sauce to create a successful eCommerce website business. So, keep reading and learn how to make your eCommerce dream a reality.

The Makings of a Great Blog Post- and Other Writing Enigmas

By Hector Cisneros
Courtesy of Max Pixel

With the success of our blog comes compelling questions as to how we did it? How were we able to grow our readership organically from nothing to as many as 85,000-page views in one month? The growth of a blog audience is a marketing question to some extent, but many bloggers forget one very important aspect of blogging – that of what people want! People want to read high-quality articles that are Relevant, Timely, Useful, Focused, Educational and or Entertaining. A high-quality blog that is useful to lots of people will garner readers and subscribers. Even if you have a great distribution system, if your blog is mediocre, it will produce poor results. In this episode of Working the Web to Win, we will explore the many elements of a blog and what is needed to end up with a high-quality product that compels an audience to read, comment on and share your articles. So, start reading and taking notes as we pen – The Making of a Great Blog Post and Other Enigmas.

Is Humor Marketing’s Secret Weapon?

By Hector Cisneros
Quirky Humor Courtesy of Flickr

What makes an advertisement memorable? Is it the graphics, the color scheme, or the high-priced celebrities? Is it the guarantee, the amazing claims, or clear and easy to understand call to action? Or, is it something as simple as humor blended into your message? In this episode of Working the Web to Win, we will look at several elements, especially humor and how it is used to make advertisements and commercials memorable? We will explore some successful start-ups who have made it big and we will take a good look at how humor is used in commercials, both past, and present. So, strap on your funny bone and get ready to be tickled pink as we explore humor as a marketing secret weapon.

A Closer Look into Alphabet’s (AKA Google) Hardware Business and its Competitors - Part 3 of 3

Can Google Hardware be All Things to All People?

By Hector Cisneros
Courtesy of Google Advanced Image Search

Everyone knows that Google is the king of search engines and that Google has dozens of internet properties and applications. But did you know that Google is also big into all kinds of hardware? Google is into creating some of the top hardware tech on the planet, and it's looking to become a dominant player in hardware tech as well as the internet. In this 3rd episode of “Can, Google be all things to all people,” Working the web to win will take a close look at Alphabets (aka Google) hardware tech, including driverless cars, Nexus tablets, Pixel smartphones, Chromecast, Chromebooks and Google home. So, open up the notes section of your browser as we take a spyglass look into Googles hardware divisions.

A Comparative Look at Google’s Top Applications and its Competitors

Episode 2 of 3 – Can Google be all things to All People?

By Hector Cisneros
Courtesy of Flickr

There is no doubt that Google dominates the Internet today. However, the Internet is rapidly evolving into multiple arenas that include organic and paid search, cloud storage, and computing, video and photo storage and streaming, social media, browser, and OS connectivity and office productivity suites. These subsets of the Internet are becoming productivity and marketing arenas on their own. Google’s competitors are eager to knock Google off the top of its dominant position on the World Wide Web. The companies that control the sub arenas will directly affect our lives in many ways. Soon everyone will have to choose a camp to maximize the benefits of what the web should offer. In episode 2 of this 3-part series, we will explore Google's top offerings along with its top competitors including; Apple, Microsoft, Facebook, Amazon, and others. So, get ready for a comparative look at Google’s apps and its top contenders and their Internet applications as they slug it out to gain supremacy.