Search this Blog

10 Reasons to Get Serious about Social Networking

 By Hector Cisneros

I’ve been preaching the merits of social networking for more years than I’d care to enumerate.  So much so that I went back to reread some of the blogs I wrote on that very subject to see what has changed.  The reason I did this was to make sure that I hadn’t left any salient detail out.  I have pointed out in black and white many reasons why social media was such a boon to business owners.  Because even after eight years, I’m still amazed and shocked that so many business people don’t understand why growing their following and posting information that is of interest to their target audience is worth it.  So, I thought I’d rewind the tape to provide you with the top-10 reasons why you need to get serious about social networking.

What’s What with SEO?

By Hector Cisneros

Having been an online marketer since the early 1990’s I know a thing or two about Search Engine Optimization, otherwise known as SEO.  I know that it’s important to being found on the search engines.  I know that it’s a time-consuming task to keep all your online asset’s SEO up to date.  I also know that companies spend a lot of money needlessly with so called “SEO Experts” who pocket client’s money while doing little or nothing to improve the optimization of client sites.  The problem is that SEO has changed so radically during the past decade that it’s hardly recognizable anymore.  The real question that all business owners should ask any SEO guru before they shell out one red cent is, “What do I get for my money.”

Is The Social Dilemma Real or Has NetFlix's Documentary Got it All Wrong?

By Hector Cisneros

Netflix Logo
Courtesy of Commons.Wikimedia.Org
Most things in life, especially tools are like a two-edged sword. Social Media from the beginning has always shown these qualities. It has held the great promise of being the equalizer for consumers making it much harder for vendors to sell shoddy products or provide poor customer service. On the other hand, it has always invaded our privacy, even though it pretends to be a free subscription. Consumers have ignored the high cost of entry paid for by providing their personal information. I don't just mean their profile, but also all the behaviors a subscriber conducts. Everything is recorded for analysis while on any social network. When I watched the NetFlix Documentary called "The Social Dilemma" and was happy to see that a larger corporation was taking this subject seriously. In fact, it is the best documentary of its kind, exposing all the ugly things that are going on behind the social media green curtain.

How to Make the Best Impression When Meeting Virtually


By Hector Cisneros
Courtesy of WorkingTheWebToWin.com


The COVID 19 pandemic has permanently changed the way we will be doing business. Prior to COVID 19, we engaged in lots of face to face marketing along with TV, radio, print, and of course internet marketing. The pandemic with its government mandates and the fear of getting sick now governs how we meet. The Word ZOOM and phrase "virtual meeting" are now household terms, (even though online & phone conferencing has been around for many years). Today, if you're not using ZOOM, (or another virtual meeting product like Google Meet, Microsoft Team, or Goto Meeting), you're hardly meeting anyone at all. Today, virtual meeting applications like ZOOM are more important than ever. In many cases, it's your one shot to impress a prospect or  client and build the trust you need to move to the next level in the sales process. In this episode of Working the Web to Win, I will explore the best way to make a great impression. I'll discuss proper techniques, the basic tools you will be using, and most importantly, the proper etiquette that will make you look good in the prospect's eyes.  So get out a pad and pencil and get ready to take notes as I show you how to make the best impression using your virtual meeting software.

Common Myths that Hinder Entrepreneurial Success

By Hector Cisneros
Courtesy of Flickr


Working for a marketing agency comes with a lot of responsibility. At Working the Web to Win, we care about being honest about what it takes to get positive results. All too often sales reps in our industry push products that have little chance of helping the business owner achieve their profitability goals. Yes, businesses may get a few new clients from these marketing products, but often the return on investment is lackluster or negative. This is particularly true for startup companies. This is partially due to the fact that many are underfunded and they lack the overall expertise needed to succeed. Often it's because startup companies fall victim to what I call "the Myths of Entrepreneurial success". The most common myth in this arena is what I call "the field of Dreams myths" - i.e. Build it and they will come! In this episode of Working the Web to Win, I will explore a baker's dozen of these so-called myths in hopes that entrepreneurs and companies launching new ideas or products will heed my warnings and take a different approach. One that most often leads to success instead of the quintessential failure that most end up with. So take out your notepad and be ready to capture the myths as we explore my baker's dozen of Entrepreneurial Success Myths.

Equifax's Cyber Breach Chickens are Coming Home To Roost - Here's my Story!

By Hector Cisneros
Courtesy of Flickr


The holidays are over and I decided to sell a few things on Craigslist to recoup a little money.  So I took a few good photos of my for sale items and posted them. Within 5 minutes of my post, I received 6 inquiries asking if I still had the items. I replied yes and the big surprise happened! All six of the inquiries asked me to prove that I was not a robot! This is how I discovered one of the latest scams happening on the internet. So what's this got to do with internet marketing you may ask? Well, Cybercrime is like kryptonite to the internet, it kills trust and commerce and destroys financial lives!  In this episode of Working the Web to Win, I will explain the intricacies of this new scam, tie it to the Equifax and other major breaches, show you what to watch out for and how to avoid falling victim to this new internet scam. So take out your notebook and be ready to be intrigued and scared as I explain how the Equifax Cyber Breach Chickens are Coming Home to Roost. 

A Day in the Life of an Award-Winning Content Marketer

Image
Courtesy of  Workingthewebtowin.com
By Hector Cisneros

Often a prospect will ask me how much it costs to advertise on the web. They may even be more specific and ask, "How much to build a website or engage in blogging or pay per click?" When I answer the question with, "It depends on lots of things", I often get a perplexing look. This, I  believe, is because most businesses feel their question is a simple one. However, just because the question is simple, doesn't mean the answer should be simple as well. Especially if you're guaranteeing success and not just selling them some advertising. And that's where the difference lies. At Working the Web to Win, we start with the premise that we "Must Succeed", not just sell them a marketing service. So, in this episode, I thought I would share some of the details that go into achieving that success for our clients. That way, if you're talking to an advertising sales rep, you can ask them if they also provide this kind of extensive service. So buckle up and get ready for a whirlwind tour as we explore the "Daily Life of an Award-Winning Content Marketer".

Why the Internet is A-Buzz with UFO and Ancient Aliens and Why Marketers should Care?

Courtesy of Pixabay
By Hector Cisneros

As a Marketing professional, I am always intrigued by emerging trends. A trend that seems to be reaching a crescendo is the interest in UFOs and the search for the beginning of the human race. While studying astronomy and biology in college, I noticed how the frontiers of those sciences were constantly being expanded by new discoveries. I also noticed how bogged down science had become in its own dogma. Today, it seems that new scientific discoveries happen every day and the antiquity of human civilization has jumped from 5000 BC to 12000 BC in the wake of these discoveries. So what does this have to do with marketing? These trends are exciting and are drawing massive attention to the TV, radio and especially the Internet viewing public! Millions of people are following these trends and these are golden opportunities for specific businesses to take advantages of this global phenomena. In this episode of Working the Web to Win, we will explore these trends and why they are golden marketing opportunities for many industries and professions looking to find a loyal and fervent audience to share their marketing message. So get ready for a marketing trend that's out of this world as we explore the alien craze, a true worldwide phenomenon.