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How the I-Spies Gave Big Brother a Bad Name

 By Hector Cisneros

Image courtesy Pixabay

In George Orwell’s Sci-Fi novel 1984, there was no place the masses could go where they weren’t being observed and coerced by Big Brother.  While 1984 was a work of fiction and the year 1984 came and went without a hitch, fast forward 37 years and suddenly the kind of dystopian surveillance society George Orwell portrayed isn’t such a stretch of the imagination.  Everyone from governments to business owners and numerous consumers routinely use video surveillance to keep an eye on the public.  Data mining is a way of life online and off.  The NSA acknowledges that it routinely monitors phone, text, and emails being sent and received by us all.  On top of that, big businesses are now employing artificial intelligence to sift through the mountains of data they routinely collect on every man woman, and child online.  In today’s blog, I will give you the latest updates on what's what when it comes to Internet spying.

How Secure is Your Personal & Financial Data?

 By Hector Cisneros

Image courtesy Pixabay

If you read the recent headlines about the data leak involving more than a half-billion Facebook users, you’re probably shaking your head wondering what happened to personal privacy.  If you’ve been keeping up with the news, last year there were massive data breaches where hackers penetrated Fortune 500 companies like Microsoft, General Electric, MGM Resorts, Marriott, Walgreens, Carnival Cruise Lines, AmTrak, and T-Mobile just to name a few.  Recently,  Facebook exposed the name, location, birthdate, email address, phone number, ID, account creation date, relationship status, and Bio due to a known vulnerability that it allegedly fixed in 2019, according to a blog on the Verge.  

Is Bitcoin Going to be a Boom or a Bust?

 By Hector Cisneros

Image courtesy Pixabay

If you’re unfamiliar with Bitcoin, there are a few things you need to know.  While you may know that Bitcoin is a digital monetary exchange medium, it doesn’t work like paper money or credit card transactions.  While you can buy and sell things with Bitcoin, due to the volatility of cryptocurrency, the exchange rate of Bitcoin can vary wildly from day to day.  If you’ve been thinking of transacting business or investing with Bitcoin, you need to exercise caution.  Here’s why:

The Language of Optimization

 By Hector Cisneros

Image courtesy Pixabay

If you’ve ever had a conversation with an SEO expert you might come away thinking that you just heard a foreign language.  That’s because search engine optimization comes with a lexicon all its own.  While this may help an optimization pro do his or her job, what it neglects to do is give you a sense of what is being done to your online assets.  To help you make sense of the process, I’ve come up with a basic dictionary of SEO terms that I’ll translate for you below.

Zen & the Art of Online Sales

 By Hector Cisneros

Zen Master
Image courtesy Pixabay
If you’re looking to find the net profit on the Internet, you need to adopt the principles of a Zen Master.  These gurus don’t expect instant Nirvana.  They spend years studying, chanting, and meditating to eventually achieve oneness with everything.  The reason I bring this up is that all too many business owners who’ve tried to sell their goods and services online expected instant results.  When they didn’t achieve this goal they either threw in the towel or blamed the medium.  What they should have done instead was get their inner guru on by admitting to themselves that they hadn’t yet achieved the goal, but they had learned a valuable lesson.  Today I am going to endeavor to teach you the art of online sales.  If you are patient and practice these principles you will inevitably be rewarded, Grasshopper.

Make Them Laugh 'Til They Buy

 By Hector Cisneros

Courtesy of Workingthewebtowin.com

When it comes to marketing online, everyone is always looking for a way to get a promotion to “Go Viral.” Unfortunately, this is easier said than done.  Out of the four billion videos shown on YouTube on any given day, maybe a handful will catch the imagination of viewers enough to pass onto their friends and family.  Of those, one or two may take viewership to the next level. (I suspect that most of these are cat videos.)  However, the media likes to tout those videos that manage to achieve millions of views.  If you’re looking to catch lightning in a bottle with a new product, let me give you a little history of a couple of entrepreneurs who have come before you.

Do the Letters WWW Mean Why Won't it Work?

By Hector Cisneros

If you’re in business, you want to get the word out to the public about what you do and what your business has to offer.  That’s a given.  And since the late ’90s, that has meant building and promoting a website.  The web is a wonderful way to let prospects and customers know that your business is alive and well.  It provides them with everything they need to understand and find your firm.  For some businesses, it even provides a way for customers to point, click and buy.  At least that’s the way it used to work at the turn of the century.  The problem nowadays is that it isn’t quite so simple to keep your business top of mind online.  That’s because where there used to be dozens of search engines for you to use to generate a buzz, now there’s the 800 lb. gorilla in the room called Google.  Where online marketing used to be website-centric, today you also need to post to social nets, write blogs and shoot videos if your business is going to stand out from the crowd.  If you either don’t have time to do this or have done this and your web assets still fail to generate an audience, today’s blog is for you.

YouTube vs the Boob Tube

 By Hector Cisneros

If you own a business, you’re always looking for ways to promote yourself, your products, and your services.  One of the most dynamic ways of showcasing all three is via video.  Video allows you to show as well as tell what makes your business special.  It can take viewers inside your operation to get a peek at the people and processes that make your business tick.  In short, video can help you part the curtain that separates prospects from clients by letting them know, trust and like you.  And you can do this in a way that informs and entertains.  Then all you have to do is deliver your message to the masses.