Working The Web - Is Pay Per Click Eating Your Lunch? — Here's How to Make It Pay Off BIG!

Courtesy of Creative Commons Images
By Hector Cisneros

You’re an internet entrepreneur, all excited with your new business, idea or product and you're told by many that you can get on page one of Google using AdWords (Google PPC platform is also known as pay per click). You are certain that the key to your success is being found on Google, so you sign up for AdWords or AdWords Express, give them your credit card info and fill out the AdWords Wizard. A week goes by, then two, then four and you soon realize a lot of money is going out, but little is coming in from your advertising. We have seen this same scenario play out so many times, on Google, Bing, Facebook, Twitter, LinkedIn and other platforms, so much so, that it’s almost a cliché. Sometimes a business starts out with some success, but before you know it, the only company making money from your pay per click advertising is the pay per click platform itself. In this episode of Working the Web to Win, we will explain the right way to go about setting up and using any pay per click platform because PPC advertising, shouldn’t be eating your lunch, it should be making you money. So, put away your credit card and take out your notepad, as we show you how to turn your pay per click advertising, into clicks that produce cash.

Working The Web - Methods and Tools to Help you Achieve an ADA Compliant Website

Courtesy of Wikipedia
By Hector Cisneros

Last week I shouted as loudly as possible about the multitude of problems that the website industry has with ADA compliance. Truth be told, this compliance issue is not just related to the ADA guidelines. For the most part, following the best practices for web page construction would make most websites around 80 to 90 percent compliant. For that matter, it would also make them mobile friendly, because they would be using responsive formatting which includes alternative text, titles, views, etc.… But here are the facts. Most website owners (and even some website builders) are still stuck in 1999 when it comes to making sure that all the T’s are crossed, and I’s are dotted by strictly following W3C guidelines. In this episode of Working the Web to Win, we will provide a detailed outline of what websites need to adhere to the new ADA guidelines. We will also discuss the need to meet responsive guidelines (i.e., mobile-friendly) as well as basic requirements that are often left unfinished by amateur and even so-called webmaster site builders. So, take out your notepads and get ready to create your own website compliance checklist as we explore the latest ADA website guidelines published by the W3C.

Is Any Website Safe from an ADA Compliant Lawsuit?

Courtesy of Creative Commons Images
By Hector Cisneros

There is a famous line in Shakespeare’s play Henry the VI, that says “Kill all the Lawyers”. This is what half the business owners say when I tell them that businesses are being sued for ADA website compliance issues. The other half try and stick their head in the sand and say, that’s impossible, or I’m too small for them to come after me. When I first read about these ADA compliance lawsuits, I was shocked. As I dug deeper, I found the growing number of lawsuits troubling and very scary as I pictured the tremendous cost that businesses worldwide would incur. Because this issue is complex, I will break this subject down into two articles. This is the first installment which will address the problem. The second will address methods and tools to achieve compliance. In this episode of Working the Web to Win, we will provide the truth about this impending legal epidemic and provide much-needed clarity as to where the tsunami of lawsuits is headed. So, break out your digital Clarence Darrow and get ready to learn how this legal quagmire is already taking its toll.

Is Cyberbullying out of Control in the US

Courtesy of Wikimedia Commons
By Hector Cisneros

Cyberbullying – It's one of the scourges of the Internet. Although the Internet has brought us endless abilities to communicate with each other, made research extremely easy and made it possible to engage in worldwide commerce it has also allowed the transfer of old analog bad behaviors and unleashed them as new digital evils. Cyberbullying and Trolling are two that have multiplied because they are easy to engage in and because they are harder to monitor. Having said this, both cyberbullying and trolling can be controlled and in fact, be reduced if internet users know what to look for and they know what to do. In this episode of Working the Web to Win, we will explore the current widespread dangers of cyberbullying and trolling, how to recognize it and what you can do as a responsible parent and adult to put a stop to it. So, tighten your grip as we expose how widespread cyberbullying is and what you can do about it.

Cybercriminals Do It in the Dark - Your Information for Sale on the Dark Web?

Courtesy of Wikimedia Commons
By Hector Cisneros

The Dark Web! It’s a term you hear people bantering about quite a bit today. Are hackers buying and selling your info on the Dark Web! Are cybercriminals using the Dark Web as a means of attacking our government, our businesses, and our personal digital devices with impunity? What are the costs and the dangers we currently face?  There is no doubt in my mind this problem has mushroomed because of the cybersecurity incompetence of companies like Equifax, Yahoo, and others that have allowed cybercriminals to gain access to our personal data. The headlines about the Russians hacking our political system has finally brought to the forefront the danger that cybercrime brings. Today, our government needs to declare war on cybercrime if we want to keep this peril at bay. In this episode of Working the Web to Win, we will explore the current threat cybercrime is exposing us to, we will look at the ongoing cost, and we will look at what could and should be done to ameliorate this threat. So, press on to learn how to mitigate your risks and hide your digital footprints as we tackle the perils of the Dark Web and the sale of your personal data.

Do EULAs (End User License Agreement) Help or Hurt End Users

Courtesy of Wikimedia Commons
By Hector Cisneros

EULAs – What are they? Who reads them? What do they do and how do they affect us? Whether you know what a EULA is or not, they have a direct impact on your digital life. They affect the security of your private data and they determine whether you have any recourse as to the quality and serviceability of the software product you have acquired. In this episode of Working the Web to Win, we will explore the oddities, pitfalls, and dangers inherent in today’s EULA’s. So, get ready to take this information down and break out your decoder, this way you will be able to avoid the dangers and drawbacks of today’s End User License Agreements.

IRS Scams are on the Rise - Are You Vulnerable?

By Hector Cisneros
Courtesy of Vimeo

In January of 2018, I received a robocall telling me that the IRS was suing me for fraud and that I must call the phone number provided right away. I deleted the voicemail and blocked the number so that I would not receive another annoying call.  Then in February, I received a similar robocall telling me basically the same thing. Again, I deleted and blocked the number. Then around March 20th, I received a third Robocall call professing the same fraud. This time I saved the voicemail so that I could show it to the authorities. On April 5th I received an email from a CPA (whom I don’t use) asking me to download and open a “DocuSign” file for my taxes.  Again, this was a phishing attack. What do you do when you are being bombarded by cybercriminals who are trying to penetrate your financial defenses. How can you win against such constant attacks? In this episode of Working the Web to Win, we will explore the current rash of IRS scams and cyber-fraud that takes place in the new year, and we will provide prudent measures you can implement to ensure the protection of your financial data and identity.

Why Do Social Media Giants Change Without Notice?

By Hector Cisneros
Courtesy of Wikipedia

The Times They Are A-Changin” – so wrote Bob Dylan several decades ago, but I don’t think he had in mind the Changes that are constantly occurring in Social Media. I woke up on the 23rd of March and found that Hootsuite (the tool I use to post to social media) only allowed me to post to one Twitter account at a time. The month before that, Facebook announced (after they made changes) that there were altering (again) how news feed post would be filtered. Soon after purchasing LinkedIn, Microsoft totally revamped what you could do and how you could use that social network. In this episode of Working the Web to Win, we will explore the positive and negative effects caused by social media evolution. We will delve into why these changes occur, and what you as a subscriber can do to make sure these changes have a minimal effect on your business and personal social life. Now let’s dig into these never-ending changes.

Email Marketing in the 21st Century

By Hector Cisneros
Courtesy of Pixabay


Email marketing is one of the oldest online marketing mediums used on the internet because it does not require high bandwidth. It is far more cost effective than snail mail marketing. Email Marketing has evolved considerably since it uses began back in the 90’s. There is the problem with phishing attacks, anti-spam software that makes it easy to block email and there is now an anti-spam law in effect. Regardless of these challenges, email marketing is still thriving in the 21st century. There are many reasons why you should use email marketing and in this episode of Working the Web to Win we will explore them. We will look at why email marketing is doing well, how to properly use email marketing to connect with prospects and customers and how to convert your prospects and existing clients into new and repeat customers. So get ready to get the mail out without licking a single stamp as we delve into the world of  email marketing in the 21st century.