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Equifax's Cyber Breach Chickens are Coming Home To Roost - Here's my Story!

By Hector Cisneros
Courtesy of Flickr

The holidays are over and I decided to sell a few things on Craigslist to recoup a little money.  So I took a few good photos of my for sale items and posted them. Within 5 minutes of my post, I received 6 inquiries asking if I still had the items. I replied yes and the big surprise happened! All six of the inquiries asked me to prove that I was not a robot! This is how I discovered one of the latest scams happening on the internet. So what's this got to do with internet marketing you may ask? Well, Cybercrime is like kryptonite to the internet, it kills trust and commerce and destroys financial lives!  In this episode of Working the Web to Win, I will explain the intricacies of this new scam, tie it to the Equifax and other major breaches, show you what to watch out for and how to avoid falling victim to this new internet scam. So take out your notebook and be ready to be intrigued and scared as I explain how the Equifax Cyber Breach Chickens are Coming Home to Roost. 

A Day in the Life of an Award-Winning Content Marketer

By Hector Cisneros

Often a prospect will ask me how much it costs to advertise on the web. They may even be more specific and ask, "How much to build a website or engage in blogging or pay per click?" When I answer the question with, "It depends on lots of things", I often get a perplexing look. This, I  believe, is because most businesses feel their question is a simple one. However, just because the question is simple, doesn't mean the answer should be simple as well. Especially if you're guaranteeing success and not just selling them some advertising. And that's where the difference lies. At Working the Web to Win, we start with the premise that we "Must Succeed", not just sell them a marketing service. So, in this episode, I thought I would share some of the details that go into achieving that success for our clients. That way, if you're talking to an advertising sales rep, you can ask them if they also provide this kind of extensive service. So buckle up and get ready for a whirlwind tour as we explore the "Daily Life of an Award-Winning Content Marketer".

Why the Internet is A-Buzz with UFO and Ancient Aliens and Why Marketers should Care?

Courtesy of Pixabay
By Hector Cisneros

As a Marketing professional, I am always intrigued by emerging trends. A trend that seems to be reaching a crescendo is the interest in UFOs and the search for the beginning of the human race. While studying astronomy and biology in college, I noticed how the frontiers of those sciences were constantly being expanded by new discoveries. I also noticed how bogged down science had become in its own dogma. Today, it seems that new scientific discoveries happen every day and the antiquity of human civilization has jumped from 5000 BC to 12000 BC in the wake of these discoveries. So what does this have to do with marketing? These trends are exciting and are drawing massive attention to the TV, radio and especially the Internet viewing public! Millions of people are following these trends and these are golden opportunities for specific businesses to take advantages of this global phenomena. In this episode of Working the Web to Win, we will explore these trends and why they are golden marketing opportunities for many industries and professions looking to find a loyal and fervent audience to share their marketing message. So get ready for a marketing trend that's out of this world as we explore the alien craze, a true worldwide phenomenon.

The Connectors Latest Prognostications for the Coming New Year and Beyond

By Hector Cisneros

Courtesy of

Every year I stick my neck out and make predictions about what's world-changing events that are going to happen on the World Wide Web. I base these predictions on the clues I see happening on the Web every day. I also spend time researching trends and even know that some events repeat themselves because some internet players never learn. In this episode of Working the Web to Win, I will provide what I see as the coming attractions from the future headlines of World Wide Web. So I'm breaking out my crystal ball to share with you, what I see as the good, the bad and the ugly for 2020 and beyond.

Thwarting Cyber Thieves (Reprinted from

Image Courtesy flickr
As a marketing company, we have been warning about the dangers of cybercriminals since 2012. We believe that cybercrime is not only a threat to the trustworthiness of Internet ecommerce structure, but it is also a direct threat to the very freedoms we hold so dear as Americans. We have written extensively about this subject. In fact, any search on cybercrime or Cybersecurity will bring forth a list of dozens of articles. Today's episode of Working the Web to Win comes to us from one of our favorite clients, Catherine Powell, the owner of A Plus All Florida Insurance of Orange Park. Her article delves right into the heart of cybercrime and how it can drastically, negatively affect your life.  So without further a due, read and share - Thwarting Cyber Thieves.

The Renewal of the Browser Wars

By Hector Cisneros
Courtesy of

You may be asking yourself, what's so important about which browser I use? It's immensely important! The problem is that most internet users don't pay much attention to which browser they are using, they just use whatever browser comes with the device they own. In 2012, I wrote an article called; "Battle of the Browsers - Internet Dominance and Why Your Choice Matters!" Well today, it matters even more than ever before. Giant Internet companies affect more influence today than the analog TV industry did 20 years ago. More people rely on blogs today for their news, and Internet TV is taking over where analog TV left off. The main difference is that digital Internet giants can track everything a viewer sees and they can decide what content is then offered up as interesting to the user.  

This also means that they can directly influence all purchases, our beliefs, and our political opinions as well. In this episode of Working the Web to Win, we will discuss the importance of choosing a browser that has your best interest at heart.  We will look at browser performance, privacy, security and most important of all, the integrity of the results provided for any given search. So get ready for battle as we explore the Renewal of the Browser Wars now taking place on a digital device near you.

Adding E-Commerce to Your Company’s Lineup (Reprinted from Small Business Groups Blog)

Courtesy of

Many business owners often ask us if it makes sense to add an E-commerce store to their business instead of just a website. Our answer is "It depends on many things". You may ask what are those things. One of our clients, "Small Business Group" a business consulting and CPA firm, just published a great article that addresses this question. So, in this week's episode of Working the Web to Win, we will follow Ben Kinsey lead by discussing the elements necessary for a successful E-Commerce store as we explore Small Businesses Groups article about adding an online store to your company's lineup. 

7 Case Studies To help you Win at internet Marketing

By Hector Cisneros
Courtesy of Pixabay

In the almost ten years that Working the Web to Win has been in existence, we have met with over a thousand prospects and over 300 clients. What amazes me is that many of both the prospect and clients make the same marketing mistakes. We thought we would put together a resource article to help businesses avoid these common marketing mistakes. After thinking about it, we decided to provide a list of some of our best articles along with an abbreviated case study covering each of the top seven digital marketing venues. So, in this episode, we will take a close look at the most common mistakes actual clients and prospects have made in the top seven digital marketing venues used on the World Wide Web today. So buckle up and tune into this week's BTR show, and be ready to have the facts come at you fast and succinctly as we provide 7 case studies to help you win at Internet Marketing.  

It's time to let your Website Evolve - What it has to Have to Win on the Web

By Hector Cisneros
Courtesy of Flickr

In the history of business, no medium has evolved as fast as the Internet.  When I created my first website in 1993, websites were only changed when your business changed. These changes usually had to do with adding employees, address or phone number changes. Typically a website's content would slowly change over a number of years. This was often related to advancements in HTML or if the business evolved. This usually meant every 3 to 5 years a major refresh would be implemented. Today, however, there are many evolutionary forces at play. Not only do you need to keep up with the changes to your business, but you also need to contend with the rapid evolution of the web as well. These factors include changes associated with social media, customer/prospect sentiment, web access platforms, customer data protection, and WC3/ADA compliance, just to name a few. In this episode of Working the Web to Win, we will address the ever-changing evolution of the World Wide Web and how this affects the need for your web property to get refreshed, upgraded and evolved. So, tell your friends and associated to read and share this article and also to tune into the BTR and YouTube show as we tackle the subject of whether it's time for your website to evolve.