Blog Marketing - What Works - Exemplified by Five Case Histories

Courtesy of Flickr
By Hector Cisneros

What makes a great blog? For that matter, what makes a great blogger? How can a blogger insure their blogging success? As a blogger, I received my training from several successful, experienced authors and writers, (including Dr. Ivan Misner, the Founder of BNI). I was taught that brevity is your friend. I was also taught that prose should be clear, clean, and concise, yet elegant. On top of that, your grammar needs to be impeccable. Your blogs need to open dramatically and beat a clear path that readers will want to follow. Then, your story needs to fulfill its promises by providing useful information that compels the reader to continue reading to the end of the story.

In this episode of Working the Web to Win, I will explore five case studies that show how would-be marketers made their blogging bones. I will detail their methods while exposing the good, the bad and the ugly paths to blogging success they took. These are true stories with some elements modified to hide the writers’ identities. The paths they followed will be explained in detail so you can learn from their mistakes, as well as from their successes. So, get ready to learn from these five blog marketing methods as we explore; “Blog Marketing – What Works Exemplified by Five Case Histories.” 

36 Social Media Myths and How to Slay Them – Part 3 of 3

By Hector Cisneros
Courtesy of Pixabay

For some, social media has been a godsend. It has been the great equalizer for the masses, allowing the everyday person to stand up against companies that provide poor products or services. For small businesses that are consumer-oriented, it has been a blessing because of the testimonials and high ratings they receive, allowing them to compete with big business. But for some, social media has been a curse! Any business or person who has ever been hacked, scammed, bullied or wrongfully vilified in any way knows how dreadful and relentless social media can be. It is a two-edged sword that cuts both ways. Both the positive and negative aspects of social media create myths. Sometimes, it’s because what was once great about a particular platform is now gone. Other times it’s because a one-time negative event began a bad memory that became a legend. In this episode of Working the Web to Win, which is also the third installment of “36 Social Media Myths”, we will continue with myths 25 through 36 to finish the countdown. I also recommend reading Part 1 and Part 2 of this series to get the big picture. We will include a few hidden tidbits along the way as well. So, roll up your sleeves and get ready to write down the last 12 myths as we explore the top “36 Myths in Social Media”.

36 Social Media Myths and How to Slay Them – Part 2 of 3

Courtesy of Flickr
By Hector Cisneros

One of the most interesting things about social media is that it's diverse in application but homogeneous at the same time. What I mean by this is that every social platform has its own rules, limitations, culture, social etiquette and ardent followers. Yet it does have marketing principles that have not changed since I first wrote about them back in 2009. Regardless of these principles, people will post almost anything. In fact, social media is a good internet example of what my business partner Carl calls the Wild, Wild, Web because it reminds him of how the wild west was portrayed. Granted, there are some prohibitions, and each social network sets its own standards. For Example; Facebook tries to suppress porn, yet Twitter lets it thrive. Snap chat has always allowed Sexting, but Instagram only shut it down when there is a complaint. Because of this free for all, people push social media’s boundaries, and this creates an atmosphere of widespread myth. The rapid growth of social media also perpetuates the creation of new problems which also lead to new myths. Myths create erroneous ideas of what is allowed and what works in social media. In this episode of Working the Web to Win, we will cover part 2 by going over myths 13 through 24 of the 36 myths about social media networking.   I also recommend reading Part 1 and Part3 of this series to get the big picture. Together all 36 myths compromise the most comprehensive list of social media myths ever put together.  So, make sure you read all three articles. This will eliminate any doubts or misconceptions you may have, making social media and social networking your personal ally and your business marketing best friend.

36 Social Media Myths and How to Slay Them – Part 1 of 3

Courtesy of Wikimedia Commons
By Hector Cisneros

Social media platforms have been around since before the invention of the internet. However, modern social media sprang up starting with Blogger and LinkedIn in 2003, followed by Facebook in 2004, My Space in 2005, and Twitter in 2006. These social networks quickly grew to millions of subscriptions by the late 2000’s and today there are more than 2.3 billion social media subscribers. Most ideas of what social media does is erroneous. The myths of what its boundaries are and how it works as marketing venues are widespread and are often believed as true. With so much growth and rapid change, it's no wonder why there are so many misconceptions and myths about social media. This article will be comprised of 3 parts, covering 36 common myths that people and businesses have about social media. In this episode of Working the Web to Win, we will cover the first 12 myths. I also recommend reading Part 2 and Part 3of this series to get the big picture.  So, take several long breaths as we bring you the most comprehensive blog series covering more than three dozen social media myths so you won’t mistakenly fall prey to their misconceptions.

21 Common Marketing Mistakes That Lead to Advertising Failure

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By Hector Cisneros

Wouldn’t it be great if you could run an ad and it produced great results the first time it ran? It also would be great if every advertiser told you the strength and weakness of their marketing program? Or, if you made a mistake, that the advertiser would allow you to make a change so that you won’t keep throwing your money away for a year?  When I speak with business owners, I often hear them say that advertising is like gambling. To a great extent, this is true! But it doesn’t have to be. If you take the time to vet both the vendor and the process, you can eliminate a lot of the risk, especially if you pick a vendor who provides guarantees. In this episode of Working the Web to Win, we will explore 21 common marketing mistakes that businesses make when advertising their products or services. So, learn how to prevent or eliminate any mistakes in your current or future marketing foray as you read “Common Marketing Mistakes That Lead to Advertising Failure.”

14 Signs That Let You Know Your Website Needs a Refresh

Courtesy of Media Connect Partners
By Hector Cisneros

Today, the number of websites on the internet seems innumerable. Yet, how many are actually effective at producing business. The World Wide Web is the most dynamic business environment on the planet. It can be said that it evolves on a daily basis. However, few businesses update their web pages very often. In 1994 there were fewer than 3000 published websites. The web was so new that few businesses had heard of the internet. In a mere two decades, the number of websites has exploded to a quantity never foreseen.  The milestone of 1 billion websites was reached in 2016 and today there are 1.7 billion of them. Yet, it seems that only about 200 million are active. These, in my opinion, are the winners of the web. Why don’t businesses update their websites? Is it because they are following accounting practices where they depreciate the cost over a specific period? Or, is it because they are ignorant of the importance of the need to update their investment? In this episode of Working the Web to Win, I will explore the costs, benefits, and ways to maximize the return on your website investment. We will explain the current evolution of website ranking factors, traffic generation, and financial return. So, open your browsers and be ready to evaluate your websites as we decode how to get a real return on your website investment.

Are You Currently Living in Digital Update Hell?

Or are Companies Providing Updates Too Often Without Testing them?


By Hector Cisneros
Courtesy of Wikipedia

Have you noticed the huge increase in updates lately? Over the last three years, we have seen a tremendous increase in the number of monthly (sometimes weekly) updates for digital devices (i.e., computers, tablets and smartphones, etc.). If you’re exclusively an Apple or Linux user, you aren’t feeling the same pain as those who are using a Windows 10 or a Windows-Android mix. However, if you're using Apple products mixed with other platforms, you would have noticed the increase in the frequency of updates as well. The problem is growing, and the increase in update frequency is eating into employee productivity and increasing the cost due to mission-critical digital device downtime. Last week alone, my Windows 10 computer received an update that took four restarts to complete (about an hour of time). After the update was finally completed, I received several unexpected black screens when trying to post pictures to our blog while using Chrome. This is not an isolated event. These types of issues are being reported on an almost daily basis, and there is no end in sight to the increase in the frequency of updates that are likely to take place in the future. To make matters worse, each OS update causes a cascade of out of synch revisions where antimalware apps, browsers, applications, IoT systems and smartphone apps become unstable and begin to crash unexpectedly.  In this episode of Working the Web to Win, we will explore the growing problem that the current state of update frequency is causing and will provide some guidelines to help mitigate the problem. So, break out your update scheduler and set your calendar as we learn how to tame update hell.

Massive Data Leak Exposes 340 Million Americans Personal Data - Now What!

Courtesy of Flickr
By Hector Cisneros

How valuable is your Personal Data? It’s extremely valuable, at least according to the data aggregation company Exactis. They collect and sell consumer and business data to marketers and resellers all over the world. They have collected information on 218 million individuals, 110 million U.S. households, 88 million verified email addresses and 112 million records with residential phone numbers. The fact that you have probably never heard of Exactis, or that they have collected so much personal data isn’t surprising. What’s very scary is the fact that this data was easily accessible to anybody with only a little internet search knowhow. In other words, any hacker could (and may have) downloaded this massive database, making it easy to profile, imitate, or go after almost every citizen, family, and business in the United States. In this episode of Working the Web to Win, we’ll discuss this massive data leak along with several other huge data breaches that have just taken place in the last few months. So, hold onto your internet passwords and lock down your social accounts as we explore the ever-growing massive data breaches that are making U.S. citizens vulnerable to hack attacks.

Grow your Business by Going Mobile

By Hector Cisneros
Courtesy of Flickr

Back in 2012, I wrote my annual Hector the Connector Prediction article where I stated that making your website mobile friendly was critical to your long-term internet marketing success. Back then few websites were mobile friendly. HTML 5 did not exist yet, and the only way you could truly have a mobile website was to build a separate website designed to fit mobile platforms. These sites were formatted for smartphone or tablet and were easy to spot because they had the designation “.mobi” attached to them. In 2012, the majority of web surfers were using desktop computers. Most smartphones only used 3G (4G LTE was still new) and 99.999 percent of all websites were built for a desktop platform. Today, more than 52% of all web traffic is mobile (i.e., from smartphones). In Asia, it’s more than 65%! Today’s online marketer needs to make sure their web assets are mobile friendly, or they’ll miss out on more than half the traffic! In this episode of Working the Web to Win, we will explore what is needed from your mobile-friendly web assets and what it takes to succeed in a mobile-dominated internet. So, get out your smartphone and get ready to browse the changes you need to make to become 100% mobile-friendly.