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Making Pay-Per-Click Payoff – Part I

By Hector Cisneros

Image courtesy Pixabay

When it comes to generating leads for a business, pay-per-click internet advertising is an effective means of finding prospects for many companies. However, many marketing managers have found is that they lack the skills needed to make pay-per-click profitable. Pay-per-click platforms abound, yet every search engine and social nets that offer this advertising vehicle require marketers to learn their proprietary system.  In this article we’ll teach you how to hedge your bets so pay-per-click pays off big for your business.

Mining Mobile Marketing

By Hector Cisneros

Image courtesy Pixabay

Did you know there are 6.8 billion mobile subscriptions worldwide?  This is surprising, considering that the current world population is just a little under 8 billion men, women and children.  More surprising is the fact that is the number of mobile users has jumped more than 1 billion during the past three years alone. This means that there are far more people surfing the web via smartphone then there are using computers. 

How to Use the Internet to Boost Your Business

By Hector Cisneros

Image courtesy Pixabay

Business has always been a tough proposition.  Statistically 2/3 of businesses fail before their third anniversary.  That’s because there are numerous factors that can torpedo a venture before it gets started.  Everything from a lack of funding and marketing knowhow to finding capable staff and dealing with wily competitors are some of the reason that fledgling businesses have been known to crash and burn.  Add to it the fallout from the Coronavirus and it’s a wonder that anyone chooses to start their own business nowadays, right?  Before you throw in the towel on a potential business venture or one that’s gotten off to a rough start, allow me to show you five ways the internet can help you right your sinking ship of commerce or kick one off that will stand the test of time.

Is Software-Based Cybersecurity Enough These Days?

 By Hector Cisneros

Image courtesy Pixabay
Not according to Microsoft, it isn’t.  On June 24, Microsoft announced that a Windows 11 requirement is that all new devices running the operating system be equipped with a Trusted Platform Module chip.  The TPM chip is either part of the motherboard or added to the CPU separately.  It functions as a kind of impenetrable wall designed to protect sensitive data like encryption keys, user credentials and other key identifiers at the hardware level.  After warning users for months of the high incidence of firmware attacks that hackers have been using to gain access to business users devices, it was apparent to Microsoft that software solutions alone were no longer an effective protection.

The ABCs of Online Marketing

By Hector Cisneros

Image courtesy Pixabay

Online marketing has come a long way since the turn of the century.  Yet the underlying principles remain the same.  That being said, if it seems as though your marketing people are speaking in tongues every time they open their mouths, it’s high time you got up to speed on what the acronyms that marketers use actually mean.  Below is an alphabetized list that will allow you to translate most of what any marketer says into plain English.

Top-10 Search Engine Ranking Factors

 By Hector Cisneros

Image courtesy Pixabay

If you’ve been working the web for anytime at all, you’ve undoubtedly seen some major changes in the landscape of search engine marketing.  Heck, you may have been one of those website owners who found their listing on top of Google one day only to wind up being lost in Cyberspace the next.  The problem with search engine ranking is it changes so fast it’s hard to keep up with every warp and weave to stay current for any length of time.  Of course, that’s just what search engine operators want, to make it as tough for you to generate organic ranking as possible.  This way you’ll be forced to pay to play if you want to keep generating significant amounts of traffic.  If that’s what’s bothering you, I thought I’d take the time today to teach you ten things you need to know to give your website a fighting chance to generate a page-1 organic listing.

Top-10 Craigslist Scams

 By Hector Cisneros

Image courtesy Pixabay
I’m old enough that I can still remember when classified ads were printed in newspapers. Then in 1995 a website called Craigslist was launched in San Francisco that provided free classified advertising.  Since that time, Craigslist has grown to cover the entire US plus seventy foreign countries.  It’s also begun charging for some of the classified ads that were once free.  During the past 26 years, Craigslist has had to deal with publicity over several highly publicized crimes that made the front pages of the same newspapers the portal was trying to supplant. To date Craigslist has been linked to everything from solicitation and rape to robbery and murder.  While the website is still the tenth most trafficked site in the US, before you post or respond to your next classified ad there, you need to understand how criminals can use the site to do you harm.  Below is my list of top-10 Craigslist scams and how to avoid being victimized.      

Online Flimflam Factories – Part 2

 By Hector Cisneros

Image courtesy Pixabay

In last week’s post, I pointed out how online slander mills churn and burn people’s reputation for profit.  In this week’s installment, I’ll show you how attorneys and fake attorneys launch spurious lawsuits, or the threat of a lawsuit, to line their pockets.  

The first brush I had with this kind of scam was when a client of mine called to tell me she was being sued because her website had been deemed non-ADA friendly.  When I heard this, I was surprised since I had not only optimized her website for seeing and hearing-impaired web surfers, I had even added a widget that lets anyone who enters the site change the size, contrast and format of her site to their heart’s content.  So, the first thing I told her was to send me the threatening email she received that threatened to take her to court.