Grow your Business by Going Mobile

By Hector Cisneros
Courtesy of Flickr

Back in 2012, I wrote my annual Hector the Connector Prediction article where I stated that making your website mobile friendly was critical to your long-term internet marketing success. Back then few websites were mobile friendly. HTML 5 did not exist yet, and the only way you could truly have a mobile website was to build a separate website designed to fit mobile platforms. These sites were formatted for smartphone or tablet and were easy to spot because they had the designation “.mobi” attached to them. In 2012, the majority of web surfers were using desktop computers. Most smartphones only used 3G (4G LTE was still new) and 99.999 percent of all websites were built for a desktop platform. Today, more than 52% of all web traffic is mobile (i.e., from smartphones). In Asia, it’s more than 65%! Today’s online marketer needs to make sure their web assets are mobile friendly, or they’ll miss out on more than half the traffic! In this episode of Working the Web to Win, we will explore what is needed from your mobile-friendly web assets and what it takes to succeed in a mobile-dominated internet. So, get out your smartphone and get ready to browse the changes you need to make to become 100% mobile-friendly.  

6 Ways to Successfully Take Your Business Online

By Ashley Lipman
Image courtesy of Flickr


No matter how successful your business is, you know it’s not reaching its full potential unless you take it online. This may be a bit complicated, but it’s well worth it!  Most of your audience is online, and so are your competitors. Therefore, it’s time to take a step forward to ensure your business successfully evolves with the rapidly changing market trends. Confused about where to start? Check out the following guidelines for a smooth transition online. 

Social Media Secrets of the Rich and Famous

Courtesy of Wikipedia
By Hector Cisneros

I love the song dirty laundry by Don Henley which portrays the news industry as a system that lives off the glory and misfortunes of celebrities and the rich and famous.  However, this article is not about the dirty laundry of the rich and famous; It's about how anyone can grow an audience to a very large number by implementing marketing elements that are reciprocal to the fans it targets. Most social media articles about the rich and famous, only talk about who reached a huge following, not how they achieved their results. In this episode of Working the Web to Win, we will explore the principles of social networking that we have been espousing for several years now. So, get ready to absorb these social media principles as we unveil the evolved rules of social networking of the Rich and Famous.

Working The Web - How to Get High SEO Ranking on YouTube

Courtesy of Flickr
By Hector Cisneros

For years you have heard consultants say that you must make your video content go viral. Yet few of them ever tell you how to actually achieve this feat of marketing magic. Is it the title that gets people excited enough to share your video? Is it the headline that compels people to view and pass it on? Is it perfect timing or who you know that matter most, or is it just dumb luck that gets you there? In this episode of Working the Web to Win, we will pull back the curtain of this wizardly marketing magic so all of you will be privy to what it takes to achieve high YouTube SEO Ranking. Now get ready for lights, camera, and action as we explain the art and science of making videos rank high and go viral.

Will the New General Data Protection Regulation (GDPR) Give us More Privacy and Security?

By Hector Cisneros
Courtesy of Pixabay

On May 25th headlines everywhere were touting the announcement of the new EU GDPR law that was going into effect. Even if you didn’t see the headlines on the news, you would have been inundated by the many emails from a wide assortment of internet and SAS providers. They were all telling you about their updated data protection and privacy policies and were asking you to read it and agree to them. How many of you actually read any of these new policy updates? What do these new policies mean? Are they the answer to Facebooks data selling misconduct or the fact that Equifax dragged its feet for months before informing the public of its massive data breach? Is it the action of our government finally coming to our rescue? In this episode of Working the Web to Win, we will find answers to these questions and many more as we delve into the meaning of the new GDPR law here in the United States. So, get ready to dig deep as the implications of the General Data Protection Regulation spreads across the fruited plain.

Working The Web - 21st Century Tech and Techniques for Losing Weight

Courtesy of Pixabay
By Hector Cisneros

If you are like me, you want to be the best at what you do. However, being the best requires that you are strong, fit, healthy and are in a good state of mind. Only then can you be your best. New technology, revised methodologies, and new discoveries have made losing and keeping unwanted weight off a reality. Needless to say, these recent innovations are helping thousands of people get down to their ideal weight and regain their health. In this episode of Working the Web to Win, we will explore what these exciting innovations are and how they are changing lives all around the world. So, step off that scale and get ready to see the pounds fly off as we explore 21st Century tech and techniques for losing weight.

Working The Web - Is Pay Per Click Eating Your Lunch? — Here's How to Make It Pay Off BIG!

Courtesy of Creative Commons Images
By Hector Cisneros

You’re an internet entrepreneur, all excited with your new business, idea or product and you're told by many that you can get on page one of Google using AdWords (Google PPC platform is also known as pay per click). You are certain that the key to your success is being found on Google, so you sign up for AdWords or AdWords Express, give them your credit card info and fill out the AdWords Wizard. A week goes by, then two, then four and you soon realize a lot of money is going out, but little is coming in from your advertising. We have seen this same scenario play out so many times, on Google, Bing, Facebook, Twitter, LinkedIn and other platforms, so much so, that it’s almost a cliché. Sometimes a business starts out with some success, but before you know it, the only company making money from your pay per click advertising is the pay per click platform itself. In this episode of Working the Web to Win, we will explain the right way to go about setting up and using any pay per click platform because PPC advertising, shouldn’t be eating your lunch, it should be making you money. So, put away your credit card and take out your notepad, as we show you how to turn your pay per click advertising, into clicks that produce cash.

Working The Web - Methods and Tools to Help you Achieve an ADA Compliant Website

Courtesy of Wikipedia
By Hector Cisneros

Last week I shouted as loudly as possible about the multitude of problems that the website industry has with ADA compliance. Truth be told, this compliance issue is not just related to the ADA guidelines. For the most part, following the best practices for web page construction would make most websites around 80 to 90 percent compliant. For that matter, it would also make them mobile friendly, because they would be using responsive formatting which includes alternative text, titles, views, etc.… But here are the facts. Most website owners (and even some website builders) are still stuck in 1999 when it comes to making sure that all the T’s are crossed, and I’s are dotted by strictly following W3C guidelines. In this episode of Working the Web to Win, we will provide a detailed outline of what websites need to adhere to the new ADA guidelines. We will also discuss the need to meet responsive guidelines (i.e., mobile-friendly) as well as basic requirements that are often left unfinished by amateur and even so-called webmaster site builders. So, take out your notepads and get ready to create your own website compliance checklist as we explore the latest ADA website guidelines published by the W3C.

Is Any Website Safe from an ADA Compliant Lawsuit?

Courtesy of Creative Commons Images
By Hector Cisneros

There is a famous line in Shakespeare’s play Henry the VI, that says “Kill all the Lawyers”. This is what half the business owners say when I tell them that businesses are being sued for ADA website compliance issues. The other half try and stick their head in the sand and say, that’s impossible, or I’m too small for them to come after me. When I first read about these ADA compliance lawsuits, I was shocked. As I dug deeper, I found the growing number of lawsuits troubling and very scary as I pictured the tremendous cost that businesses worldwide would incur. Because this issue is complex, I will break this subject down into two articles. This is the first installment which will address the problem. The second will address methods and tools to achieve compliance. In this episode of Working the Web to Win, we will provide the truth about this impending legal epidemic and provide much-needed clarity as to where the tsunami of lawsuits is headed. So, break out your digital Clarence Darrow and get ready to learn how this legal quagmire is already taking its toll.