Top-10 Search Engine Ranking Factors

 By Hector Cisneros

Image courtesy Pixabay

If you’ve been working the web for anytime at all, you’ve undoubtedly seen some major changes in the landscape of search engine marketing.  Heck, you may have been one of those website owners who found their listing on top of Google one day only to wind up being lost in Cyberspace the next.  The problem with search engine ranking is it changes so fast it’s hard to keep up with every warp and weave to stay current for any length of time.  Of course, that’s just what search engine operators want, to make it as tough for you to generate organic ranking as possible.  This way you’ll be forced to pay to play if you want to keep generating significant amounts of traffic.  If that’s what’s bothering you, I thought I’d take the time today to teach you ten things you need to know to give your website a fighting chance to generate a page-1 organic listing.

14 Signs That Let You Know Your Website Needs a Refresh

Courtesy of Media Connect Partners

By Hector Cisneros

Today, the number of websites on the internet seems innumerable. Yet, how many are actually effective at producing business. The World Wide Web is the most dynamic business environment on the planet. It can be said that it evolves on a daily basis. However, few businesses update their web pages very often. In 1994 there were fewer than 3000 published websites. The web was so new that few businesses had heard of the internet. In a mere two decades, the number of websites has exploded to a quantity never foreseen.  The milestone of 1 billion websites was reached in 2016 and today there are 1.7 billion of them. Yet, it seems that only about 200 million are active. These, in my opinion, are the winners of the web. Why don’t businesses update their websites? Is it because they are following accounting practices where they depreciate the cost over a specific period? Or, is it because they are ignorant of the importance of the need to update their investment? In this episode of Working the Web to Win, I will explore the costs, benefits, and ways to maximize the return on your website investment. We will explain the current evolution of website ranking factors, traffic generation, and financial return. So, open your browsers and be ready to evaluate your websites as we decode how to get a real return on your website investment.

Free Cool Google Tools to Raise Your Ranking

By Hector Cisneros

Courtesy of Pixabay

If you ask about the cost of doing SEO work, most businesses will tell you that outsourcing your SEO work is costly and time-consuming. You don’t normally hear people say, “yeah, it’s easy to do, and I use these free tools.”  Well, what if I told you Google provides a number of software tools to improve visitor experience, make your website convert better and raise your search engine ranking. Would you use them? In this episode of Working the Web to Win we will highlight and explore more than a dozen online software tools. Google provides these tools free for any would-be internet marketers. So, fire up another browser tab and get your mouse ready to click on some cool tools as we explore Google’s free SEO tools and apps to raise your ranking.