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What Exactly Does SEO Really Mean Today?

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By Hector Cisneros

I often hear people talking about SEO as it were, some magical secret, that when implemented, would instantly land your website on page one of any search engine. They use the acronym SEO as if it was a single element used in internet advertising. The reality today is that the term SEO no longer holds any real meaning. That’s why you hear marketing professionals using phrases like Search Marketing, internet marketing and content marketing. In this article I will provide a clear understanding of the term SEO and what it now means for any business.  I will also provide you with a litany of the success factors needed to achieve organic page one results.

These Cookies are Anything but Sweet

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By Carl Weiss

It used to be that cookies were a sweet treat.  But not anymore.  That’s because everyone from search engines and media conglomerates, to advertisers and cybercriminals have learned how to use these tasty online morsels to sweeten their deal – regardless of what it means to you.  If you are tired of getting the “Betty Crocker Treatment” every time you surf the web, feast your eyes on today’s blog where we will show you how to start counting calories online.

Social Media Tips, Tricks and Best Practices from the Pros

By Hector Cisneros
Recently I was asked by the Clay County Chamber of Commerce to head up and participate in one of their Clay Chamber University events. These events are geared to educate its members on current hot topics so that they can effectively run their businesses.  I gathered a list of more than two dozen questions for the event as a way of preparing myself and the other panelists. If you're looking to understand many of the important issues in social media, then this article is for you. It will provide 24 questions that social media professionals are asked every day. So let's get started.

It’s a New Year and the Rules Have Changed

There are several old sayings that come to my mind when we roll over a new year. Here are some of my

“The only thing that is constant is change.”
“The only thing that is certain is that nothing is certain.”  The last is, "The only thing that is certain is death and taxes.”

In this article of Working the Web to Win, we’ll explore the many changes that last year brought forth.  We’ll also prognosticate as to what this year will give birth to.  By the end of this article, the reader will be aware that change is inevitable, certainty does not exit, all things die and, yes, we all have to pay taxes (even if they are hidden). So if you don’t want to be caught asleep at the switch, here is your online wakeup call.

How Do I Hack Thee? Let Me Count the Ways – A Cyberstalking Primer

By Carl Weiss

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Valentine ’s Day, a day for sweethearts, lovers, married couples and anyone with love in their hearts. But what happens when love is lost? What happens in our modern society when ex-lovers, sweethearts and couples hit the skids and go their separate ways? What happens when one or both of the ex-enamored ones decided they didn’t get treated right, or worse, they decided to dish out some malevolent treatment of their own?

With Valentine’s Day right around the corner, I thought I’d take the time to give all of our readers a little lesson on what can happen when a former long, lost love refuses to get lost.  I’m talking about the all-too-common practice of cyberstalking.  Along with hacking, this technocrime is on the rise worldwide.  If you want to avoid being your significant other’s online punching bag, you need to take precautions before the rose becomes a thornier issue, if you hope to have a moment’s peace should your relationship go kaput.