Missing Out on Social Media Sales? Get A Second Chance with Touch Marketing

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By Hector Cisneros

With organic social media marketing venues like "Facebook and Twitter showing weaker results than in the past, we thought it would be a good idea to talk about some marketing venues that are producing tangible marketing returns on your current investments. In particular, touch marketing has always been a good way to garner additional sales from customers and would-be prospects. In this episode of Working the Web to Win, we will take a hard look at a few tried and true touch marketing methods that always generate recurring sales. So read on and tune into this weeks Blog Talk Radio episode listed below as we delve into "How to Get a Second Bite out of the Apple with Touch Marketing.

Why Your Marketing Director Should Be Blogging

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By Hector Cisneros

You hear a lot of business people talking about blogging. Many experts are saying that you should be blogging? Why is that? Is it because it's the latest marketing trend? Is it because it's easy to do, or maybe because it’s an easy way to grow a following or is it’s that it’s just a great return on investment? In this episode of Working the Web to Win, we will explore the top 14 reasons every business should consider blogging as part of their marketing strategy. These 14 reasons will be eye-openers for some and rightful justification for others. So, take out your notepad and be ready to check these 14 reasons out as we explore “why your marketing director should be blogging.

Content Marketing Strategy’s & Tactic’s to Help You Beat Your Strongest Competition

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By Hector Cisneros

Most honest content marketing companies will tell you that a comprehensive SEO content marketing campaign will require a substantial investment to make it successful. If this is the case – does that mean that companies with smaller budgets won’t be able to compete with bigger companies? The simple answer is “Yes and No”! In the short run, companies with larger budgets should be able to outperform the smaller budget company with ease. However, if a smaller budget company is strategic and patient, it can definitely compete in the long run. In this episode of Working the Web to Win, we will explore strategies and tactics that companies with smaller budgets can use to compete with their larger competitors to gain organic ranking and traffic. So, put on your captains’ hat and military sun-glasses as we plan our attack on our bigger well-financed competitors.

Content Marketing Tips and Best Practices for the 21st Century

By Hector Cisneros

Content Marketing has become a buzz word of today’s marketing professionals, yet most of these honest, hard-working individuals only know part of what it means to be successful in this arena. Many, only work in one or two areas of content marketing like blogging, producing videos or posting to Facebook. What does it really take to be a successful content marketer? What are the principles followed and the marketing elements used to achieve success? In this episode of Working the Web to Win, we will explore four of Working the Web to Win’s primary Success principles. We will also cover seven of our main marketing processes so that you will understand and implement our successful methods. So, let’s delve into these content Marketing Tips and Best Practices as we cover Content Marketing in the 21^st Century.

Team Tech - Your Secret SEO Ranking Weapon

By Hector Cisneros

Courtesy of Flickr

Have you ever noticed how big corporations always seem to have the best marketing? They always seem to have the best search engine position, great commercials, websites and always seem to be omnipresent. Above and beyond having more money than small businesses, they have a secret weapon. They don't do their marketing by themselves, they have a team or in some cases multiple teams of marketers working on their behalf. This team approach allows them to do more. Have multiple minds working on their behalf allows them to come up with better marketing ideas, it allows them to more research, testing and to monitor their efforts. It also lets them make adjustments when necessary to maximize their return on investment. In this episode of Working the Web to Win, we will explore how Team Tech Marketing wins the online marketing battle when it comes to SEO and content marketing.

The Evolution of Touch Marketing in the 21St Century

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By Hector Cisneros

Touch marketing used to be the sole domain of junk mail marketers. Then email became the dominant form of touch marketing. In 2010 our digital world shifted again with the emergence of social media. Today, Touch Marketing can be implemented in a variety of ways. Best of all, a marketer can gain synergy by maintaining a unified brand and implementing coordinated campaigns via their Blogging, Social Media and Email Newsletter touch marketing elements. Don't get me wrong, mail and email still work, but they are one-sided conversations with minimal engagement. Engagement is the key! Blogging and social posts are where the real touch marketing battles are being won. So, if you’re ready to learn how to coordinate these marketing elements to maximize your return on investment, read on and discover why touch marketing in the 21^st Century is the key to building customer trust and closing more deals in today’s competitive marketplace.

Understanding the SEO Paradigm Shift in Business

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By Hector Cisneros

Ever asked yourself the question, “What does Search Engine Optimization really mean? Does it mean the same thing it meant 5 or 10 years ago?” These are questions we are asked regularly. The answers to these questions is anything but straightforward. SEO has changed so much that it’s hardly recognizable.  Understanding their depth and implications is a whole other matter. In fact, creating a marketing plan based on most of the definitions you hear for SEO will almost certainly guarantee failure. In this issue of Working the Web, we are going to explain what the word SEO has come to really mean. We will explain it in depth and in layman’s terms so that business people can understand and use this knowledge to their benefit. So read on and get ready to receive the secrets of SEO marketing in the 21^st Century.

To Autoblog, or Not to Autoblog? That is the Question.

By Danny Murphy

Courtesy of Flickr

Everyone knows that nothing worthwhile can be accomplished in a hurry.  Yet when it comes to working the web, everybody is always looking for shortcuts.  Case in point: Autoblogging. It takes time to create worthwhile blogs. A good blog post can easily take 4-hours or more to create. The time depends on variables including the length of the post and the research required. In today’s frenetic workplace, with information coming at people from every direction, time is a precious commodity which can be hard to find.

Autoblogging purportedly can generate content for a blog automatically. Doesn’t that sound great? All you have to do is find a good program, set it up, and watch the prose spill forth like magic! Here’s a promo paragraph for Autoblog, a popular autoblogging plugin for WordPress.

Top 18 Tips That Can Maximize Your Content Marketing

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By Hector Cisneros

Anyone engaged in content marketing today needs to cross their T's and dot their I's if they want to be successful. This means much more than just proofing their content for spelling and grammar. It means making sure that all the odds and ends need to be taken care of on a regular basis. You can think of the odds and ends of content marketing as the principles you follow to make sure you're providing not only the best content but content that is found, followed and forwarded to others looking for the same. In this episode of Working the Web to Win, we will explore a 16 point checklist that needs to be addressed and managed so that your content is at its best and has the greatest reach for the time that you invest. So read on, learn and use the Top 16 Tips that every content marketer needs to complete in order to achieve the full potential of their content marketing.

What Your Webmaster Should be Telling You!

By Carl Weiss

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If you have a website, then you know your webmaster has the power of life or death over it.  You probably also know that he or she speaks in tongues, where terms like “Link Equity,” “SERPS,” and “Meta Tags,” have a meaning all their own.  In today’s blog, I will part the curtain and allow you to see what the wizard of the web is doing as they pull and tug on the strings of your website.  I will also show you what you need to know to make sure your web presence is a strong one and not just a billboard in the desert. 

The Four P's of Online Marketing Success

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(AKA) How to Slay the Hydras of Advertising

By Hector Cisneros

Profits – every business strives for them. They are the end results of selling a useful product or service that the marketplace ultimately deems worthy. If you are a business owner, managing the sales of your products or services produce these profits. They are the ultimate measure of your financial success. Today, you have to become the master of not one, but two dragons of marketing. Old school media monster and the internet beast. To make matters worse, these two dragons are hydra's - many headed beasts that evolve and splinter as you master and cut each head off.  Luckily, both have overlapping marketing elements that allow us to create a formula for success. In this article, I will teach the principles you need to tame these beasts. We will cover the four P’s of marketing success along with the nine content elements these two dragons crave. So strap on your sword and come with me as we prepare to slay the hydras of marketing.

The DIY Online Marketing Solution

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By Carl Weiss

“We’re Number ONE!”

That’s what everyone strives for in the USA. Whether you’re talking sports, business, academics, or keeping up with the Jones’, Americans are extraordinarily competitive. This is especially true for online position of Google search. Ever since the first search engines appeared more than 20 years ago, website owners vied for the top spot on every keyword combination imaginable. Today, a Page One position is more competitive and more important than ever before. There are nearly 600 million websites and only 14 to 20 Page One positions for any specific keyword combination. Talk about competitive!

The Write Stuff – How to Blog & Make a Profit

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By Carl Weiss

Most people who work the web realize that blogs and social posts are two of the best ways to promote themselves and their business. The problem is that even the best prose can easily get lost in the vastness of the Internet. In this article, we're going to explore a number of ways that anyone can create, grow and engage an audience. Even better, I'll introduce you to a number of resources that you can use to enhance and even monetize your online content. If you think you have the "write stuff," then keep reading and get ready to absorb the knowledge from this week’s, Working the Web to Win.

What Exactly Does SEO Really Mean Today?

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By Hector Cisneros

I often hear people talking about SEO as it were, some magical secret, that when implemented, would instantly land your website on page one of any search engine. They use the acronym SEO as if it was a single element used in internet advertising. The reality today is that the term SEO no longer holds any real meaning. That’s why you hear marketing professionals using phrases like Search Marketing, internet marketing and content marketing. In this article I will provide a clear understanding of the term SEO and what it now means for any business.  I will also provide you with a litany of the success factors needed to achieve organic page one results.

Internet Marketing: Lessons Learned & Best Practices Part 3 – The Social Media Dynamic

By Hector Cisneros

Photo Credit: popularresistance.org

Social media is a revolution whose time has come.  Without a doubt, the advent of social media has dramatically changed the landscape of the Internet forever.  The changes are many and constant.  Despite all the wonderful benefits social networks bring, few business understand the benefits, much less understand how to use this medium. This article will expose the many mistakes and myths business have about social media and social networking.  The reader will come away with many useful tips and techniques that will help their business make the most of this evolutionary resource and marketing medium.  Pay close attention to the most common mistakes.  Implement proven techniques to grow your networks and spread your positive message, as we explore the best practices and lessons learned from the last seven years of the social media revolution.

What Every Business Needs When it Grows Up

14 Things Smart Businesses and Mature Professionals do to Grow Their Companies in a Weak Economy in the 21st Century 

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By Hector Cisneros

When an economy is strong, even weak companies and products can thrive.  But what happens when the economy struggles in recession for several years?  What happens when you have the emergence of consumer driven social media with its potentially viral and instant, word-of-mouth sharing, of both positive and negative reviews on products or services?  What happens when we have a fundamental shift in our way of life, where many consumers have only part-time jobs, while concurrently, taxes and consumer goods prices keeps rising?

How to Use Storytelling to Save the Day - 3 Secrets to Content Marketing Success

By Hector Cisneros

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Do you wish there was a way to build credibility and differentiate your company’s product or service from the competition? Would you be interested in a proven method that allows you to share what makes your company Special, as well as  what unique attributes your product or service provides clients? If you’ve been struggling to come up with an easy and cost-effective way to get your message across, then this is the tale for you. Storytelling has been around for hundreds of thousands of years, but it wasn't until recently that technology made it possible for the average person to tell their company’s story in a way that is both professional and compelling. 

Who Needs Cyber Babble?

By Carl Weiss

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If you think that cell phone-speak is an arcane corruption of the English language, you will appreciate this article where we cover how cyber babble got its start and how it continues to proliferate online.  Ever since the first computer geeks started noodling around with computer code, there has been a disconnect between the way technical people communicate with one another and the Queen's English.  As different as the language was back in Shakespeare's day, to the present idiom, the question is one of whether cyber babble is just a flash in the pan, or whether it represents a true evolution in our mother tongue.  So, if you don’t know a SERP from an ALT tag, this is the article you’ll want to read.  OMG, LOL (Oh my God and Laugh Out Loud or Lots of Love depending on how you use it).

Does Internet Ranking Really Matter?

By Carl Weiss

About two years ago, a client wrote me in a panic. The client had received an email from one of our competitors saying they weren't ranking on Google search, and that the firm said it could help them do so. What stood out for me was the phishing email never mentioned what my client was ranking for. In fact, Website name ranking as a whole isn't important. For most businesses, only ranking for the important keyword in their industry matters. Overall ranking for most visitors (being number one) for the most part, is the dominion of large companies that have spent the time, money and labor (doing whatever it takes today), to get widespread name recognition. I showed our client the email was just a “phishing expedition.” That only industry keyword ranking mattered. I also pointed out they were showing up on Page One of Google, Yahoo and Bing, for no less than 12 important keywords in their industry. You can read the entire article called "Is Google Calling or is it Someone Else?" by clicking here.

What's Up With SEO?

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A  Principled Guide To Search Engine Marketing

By Hector Cisneros

When it comes to working the web to win, there have been a lot of changes over the years; 

none more so than Search Engine Optimization (SEO). Since Google's most recent update  called Hummingbird, many website owners and a number of professional optimizers have found themselves in a quandary when it comes to generating Page One search engine results.

SEO used to have a very specific meaning. Today, if you ask 100 different SEO experts what SEO means, you will get 100 different answers, many of which are still rooted in the way Search Engine Optimization used to work. There is an old saying that goes something like, “If you ask a carpenter how to build a house he will tell you use wood, a hammer and nails. If you ask a mason how to build a house, he will say with brick and mortar. Well Internet marketing experts also follow this line of thought. They base their answer on what they do (their particular niche of expertise) or who they have asked (Google, Yahoo, Bing, or third party research results). This article will aggregate what is known from many sources and provide answers that haven’t changed (even after Penguin, or its new successor, Hummingbird). If you are looking for a leg up on what it takes to climb up the ladder to Search Engine success, read this article and pass it along to your friends so that you, too, will know “What’s Up with SEO?”

English: A Saw-billed Hermit (Ramphodon naevius) Deutsch: Ein Sägeschnabel-Schattenkolibri (Ramphodon naevius) (Photo credit: Wikipedia)