Why Your Marketing Director Should Be Blogging

Courtesy of www.maxpixel.net

By Hector Cisneros

You hear a lot of business people talking about blogging. Many experts are saying that you should be blogging? Why is that? Is it because it's the latest marketing trend? Is it because it's easy to do, or maybe because it’s an easy way to grow a following or is it’s that it’s just a great return on investment? In this episode of Working the Web to Win, we will explore the top 14 reasons every business should consider blogging as part of their marketing strategy. These 14 reasons will be eye-openers for some and rightful justification for others. So, take out your notepad and be ready to check these 14 reasons out as we explore “why your marketing director should be blogging.

The Makings of a Great Blog Post & Other Writing Enigmas

By Hector Cisneros

Courtesy of Max Pixel

With the success of our blog comes compelling questions as to how we did it? How were we able to grow our readership organically from nothing to as many as 85,000-page views in one month? The growth of a blog audience is a marketing question to some extent, but many bloggers forget one very important aspect of blogging – that of what people want! People want to read high-quality articles that are Relevant, Timely, Useful, Focused, Educational and or Entertaining. A high-quality blog that is useful to lots of people will garner readers and subscribers. Even if you have a great distribution system, if your blog is mediocre, it will produce poor results. In this episode of Working the Web to Win, we will explore the many elements of a blog and what is needed to end up with a high-quality product that compels an audience to read, comment on and share your articles. So, start reading and taking notes as we pen – The Making of a Great Blog Post and Other Enigmas.

Is Blogging For Business The Write Stuff?

Courtesy of www.flickr.com

By Carl Weiss

Blogging is one of the best ways to promote any business.  Unlike a website, which rarely changes, blogs are dynamic, in that they can keep prospects and clients current with what’s happening in your business and your industry.  It can also elevate a business owner to the level of an authority figure.  More than mere words, blogs can be enhanced with the addition of multimedia elements such as photos, videos, and podcasts. Best of all, it costs little or nothing to employ, since blogging platforms like Blogger are free to use.  That being said, why isn’t every business on the planet taking advantage of all that blogging has to offer? Here are the top five excuses most businesses give, along with the antidote to those excuses.