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By Carl Weiss
Blogging is one of the best ways to promote any business. Unlike a website, which rarely changes, blogs are dynamic, in that they can keep prospects and clients current with what’s happening in your business and your industry. It can also elevate a business owner to the level of an authority figure. More than mere words, blogs can be enhanced with the addition of multimedia elements such as photos, videos, and podcasts. Best of all, it costs little or nothing to employ, since blogging platforms like Blogger are free to use. That being said, why isn’t every business on the planet taking advantage of all that blogging has to offer? Here are the top five excuses most businesses give, along with the antidote to those excuses.
