Blog Marketing - What Works - Exemplified by Five Case Histories

Courtesy of Flickr

By Hector Cisneros

What makes a great blog? For that matter, what makes a great blogger? How can a blogger insure their blogging success? As a blogger, I received my training from several successful, experienced authors and writers, (including Dr. Ivan Misner, the Founder of BNI). I was taught that brevity is your friend. I was also taught that prose should be clear, clean, and concise, yet elegant. On top of that, your grammar needs to be impeccable. Your blogs need to open dramatically and beat a clear path that readers will want to follow. Then, your story needs to fulfill its promises by providing useful information that compels the reader to continue reading to the end of the story.

In this episode of Working the Web to Win, I will explore five case studies that show how would-be marketers made their blogging bones. I will detail their methods while exposing the good, the bad and the ugly paths to blogging success they took. These are true stories with some elements modified to hide the writers’ identities. The paths they followed will be explained in detail so you can learn from their mistakes, as well as from their successes. So, get ready to learn from these five blog marketing methods as we explore; “Blog Marketing – What Works Exemplified by Five Case Histories.” 

Is Blogging For Business The Write Stuff?

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By Carl Weiss

Blogging is one of the best ways to promote any business.  Unlike a website, which rarely changes, blogs are dynamic, in that they can keep prospects and clients current with what’s happening in your business and your industry.  It can also elevate a business owner to the level of an authority figure.  More than mere words, blogs can be enhanced with the addition of multimedia elements such as photos, videos, and podcasts. Best of all, it costs little or nothing to employ, since blogging platforms like Blogger are free to use.  That being said, why isn’t every business on the planet taking advantage of all that blogging has to offer? Here are the top five excuses most businesses give, along with the antidote to those excuses.

Internet Marketing: Lessons Learned & Best Practices Part 4 – Content is King

By Hector Cisneros

Photo Credit: blogger.com

When we started our journey in content marketing, we never envisioned our blog would grow to 35,000-plus page views on average each month.  We wrote articles because we wanted consumers and businesses to understand the sea change that was taking place in Internet marketing.  From our humble beginning of one blog a week to the phenomenal following our blog has acquired, we’re amazed and grateful for what has transpired.

The Magic Formula for Blogging Success: a Training Series for Bloggers

Blogging 101 - Part 1: We Start With Commitment – It Succeeds When Talent Falters 

By Hector Cisneros

Courtresy of www.flickr.com

I’ve met many writers in my life.  Some have incredible writing skills; their grammar and spelling are impeccable.  Their creativity was remarkable.  Many are successful business owners and senior officers in corporations.  The same is true for many business owners I know. Their English speaking, writing, grammar and spelling skills are far superior to mine, and in many cases, they’re very creative and disciplined.  Yet both of these groups of talented people often have less-than-stellar writing success when it comes to blogging.