Blog Marketing - What Works - Exemplified by Five Case Histories

Courtesy of Flickr

By Hector Cisneros

What makes a great blog? For that matter, what makes a great blogger? How can a blogger insure their blogging success? As a blogger, I received my training from several successful, experienced authors and writers, (including Dr. Ivan Misner, the Founder of BNI). I was taught that brevity is your friend. I was also taught that prose should be clear, clean, and concise, yet elegant. On top of that, your grammar needs to be impeccable. Your blogs need to open dramatically and beat a clear path that readers will want to follow. Then, your story needs to fulfill its promises by providing useful information that compels the reader to continue reading to the end of the story.

In this episode of Working the Web to Win, I will explore five case studies that show how would-be marketers made their blogging bones. I will detail their methods while exposing the good, the bad and the ugly paths to blogging success they took. These are true stories with some elements modified to hide the writers’ identities. The paths they followed will be explained in detail so you can learn from their mistakes, as well as from their successes. So, get ready to learn from these five blog marketing methods as we explore; “Blog Marketing – What Works Exemplified by Five Case Histories.” 

The Makings of a Great Blog Post & Other Writing Enigmas

By Hector Cisneros

Courtesy of Max Pixel

With the success of our blog comes compelling questions as to how we did it? How were we able to grow our readership organically from nothing to as many as 85,000-page views in one month? The growth of a blog audience is a marketing question to some extent, but many bloggers forget one very important aspect of blogging – that of what people want! People want to read high-quality articles that are Relevant, Timely, Useful, Focused, Educational and or Entertaining. A high-quality blog that is useful to lots of people will garner readers and subscribers. Even if you have a great distribution system, if your blog is mediocre, it will produce poor results. In this episode of Working the Web to Win, we will explore the many elements of a blog and what is needed to end up with a high-quality product that compels an audience to read, comment on and share your articles. So, start reading and taking notes as we pen – The Making of a Great Blog Post and Other Enigmas.

Learning the Tricks of the Trade – Part 2 of Blogging 101

 

By Hector Cisneros

Photo Credit: keepbouncing.com

Would you like to know writing secrets of three successful writers? Would it be useful if you know their tricks of the trade, the elements they use to capture a reader’s attention, captivating them to read on and to be engrossed to the very end of your article?  If that’s what you’re looking for, this second segment of Blogging 101 will deliver that in spades. It will provide the real tips and tricks of the trade provided by Carl Weiss, Robert Kaye and myself, successfully published writers and authors all.  So get comfy and dig in to read Working the Web to Win’s “Learning the Tricks of the Trade - Part 2 of Blogging 101.”

The Secrets of Blogging for Dollars

Courtesy of www.rpgvale.com.br

By Hector Cisneros

Have you heard the phrase, “There is money to be made in blogging”? Well, I’m here to tell you it’s true. A blog can provide a platform to showcase your business, your expertise and your products. However, you first have to build an audience and then you have to learn how to use pull Marketing to get them to buy. Add to the above the fact that blogging can raise your credibility, raise your search ranking and allow you to spread your message on multiple social nets and you have a winning marketing tool. In this article on Working the Web to Win we will discuss how you can use blogging as a springboard for your business, your career and make money while doing it. So read on and learn the Secrets of Blogging for Dollars.