Send in the Clones - What Every Business Owner Needs


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By Carl Weiss

Français : Michael Keaton au festival de Cannes
Français : Michael Keaton au festival de Cannes (Photo credit: Wikipedia)
A few years ago there was a movie with Michael Keaton call "Multipilicity" where Keaton plays a guy who has too many tasks to complete and not enough time to get them done. His solution is to have himself cloned and have the clone take care of one of the takes. The movie was hilarious as we see Michael clones have the same issues as he has so they decide they too need help. Soon the first clone decided to get a clone help too and you end up with clones of the clones and a watered down Michael Keaton personality.

Teams Win in the Search Engine Game


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By Carl Weiss

REI's Internet Marketing Team: Twinkie Roast Day
REI's Internet Marketing Team: Twinkie Roast Day (Photo credit: jcolman)
I often use analogies when I talk about advertising and marketing. Words like war, battle, game and winning all come to mind. Like most Americans, I enjoy a good football game. The rules are well-defined. We have professional referees keeping the game honest and of course, you have the players and their performance that makes winning or losing happen. In contrast, the search engine game has unpublished rules, Google is the referee throwing hidden flags and there are lots of players are trying to cheat the system.

21 Century Email - What's New, What Works, What's Scary

Man with No Name
Man with No Name (Photo credit: Wikipedia)

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By Carl Weiss & Hector Cisneros

One of my favorite western movies is the “Good, the Bad, and The Ugly." You may recall Clint Eastwood is one of the good guys in this movie. He personifies the western hero we want to come to the rescue. On the other hand, you have Lee Van Cleef who plays Clint’s not-so-bad partner and Eli Wallach, who plays the Ugly partner. These three characters personified all the attributes of the Western hero/anti hero. 

Since WWW also stands for the Wild ,Wild West, we can think of email as a major hero/antihero that has popularized the internet. While email has been a godsend and a money saver for business, at the same time it has cost us billions and has made many of us really really mad.

The Future of Web Video – Candid Camera for Everyone


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Español: Logo Vectorial de YouTube
Español: Logo Vectorial de YouTube (Photo credit: Wikipedia)
By Carl Weiss


If you were born in the 50s, you remember the TV show Candid Camera. It always had funny clips of people doing crazy stuff of saying funny things. It was an immensely popular show. TV continued to evolve through the 60s, 70s, and 80s, but when the 90s rolled around, something new happened: the Internet. At first, video was not big on the Internet because connections speeds were too slow. However, by 2000, speed was no longer and issues and video started to take off. 

New Year, New Internet Rules

By Carl Weiss

National Security Agency seal
National Security Agency seal (Photo credit: Wikipedia)
Another year has come and gone and WWW still means The Wild, West West for many of you.  I hope you got your end-of-the-year celebrating out of the way because I’ve some news for you.  Since the world didn’t come to an end on December 21st, we are all going to have to keep pace with the changes that are in the works for 2013.  When it comes to the World Wide Web, don’t expect business as usual in the coming year.  So if you are in the “Forewarned is forearmed” camp, here are the five online areas you need to stay focused on in 2013.