Why Your Marketing Director Should Be Blogging

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By Hector Cisneros

You hear a lot of business people talking about blogging. Many experts are saying that you should be blogging? Why is that? Is it because it's the latest marketing trend? Is it because it's easy to do, or maybe because it’s an easy way to grow a following or is it’s that it’s just a great return on investment? In this episode of Working the Web to Win, we will explore the top 14 reasons every business should consider blogging as part of their marketing strategy. These 14 reasons will be eye-openers for some and rightful justification for others. So, take out your notepad and be ready to check these 14 reasons out as we explore “why your marketing director should be blogging.

Working the Web: Making Sense of Online Marketing

By Hector Cisneros

Courtesy of Flickr

Have you ever entered a conversation about marketing and became instantly perplexed by the terminology being bantered around? Did you get confused trying to follow the how, what, when, and where in the marketing plan? At the end of the conversation, did it seem like an epic tale spoken in Greek? If this is where you are with regards to internet marketing then this article is for you. This article is part of a series that is designed to cover basic terminology and actionable elements, as well as give specific steps for developing your own marketing plan.