Dirty Tricks Can Deep Six Your Business

By Carl Weiss

Courtesy of Pixabay

 

For the past ten years, the search engines have moved heaven and earth to crack down on black hat practitioners who used underhanded techniques to generate online results.  

But what most website owners don't know is that much of the same technology used to legitimately promote businesses online can also be used to do them harm.  In this article, we'll explore a number of dirty tricks that are being used by unscrupulous website owners to harm to their competition.  This growing trend has the potential to once more unleash a tidal wave of unfair trade practices that may adversely affect the balance of power online. If you want to find out how dirty tricks can be used to give your business the deep six, then read on and find out competitors can use dirty tricks to deep-six your web presence.

Are You Ready for the BIG Game?

By Carl Weiss

When fall is just around the corner and anyone mentions “the BIG Game,” most people immediately think of   And why not?  With a viewing audience of over a hundred million people, for a sporting event that commands nearly $4 million dollars for a 30-second TV ad, this is one game that’s hard to beat.  Well, at least it is on TV.  When it comes to that other BIG Game, the online marketing game, we’re talking about a whole other arena.

the Super Bowl.

Maximizing the Plus in Google+ Brand Pages

Courtesy of mashable.com

By Hector Cisneros

Do you use Google+? Are you using, Facebook, LinkedIn, YouTube or Twitter for your business? If you are using any of these social networks, but not using Google+, you’re missing one of the biggest boats in the social networking ocean. The fact that Google Brand pages are tied into Google Search, Google Local and Google Maps, is crucial to your online marketing success  since they all contain the magic word “Google.” Google has 81% of search, this is reason enough for you to start utilizing Google+ Brand pages for your business. On top of that, it has in excess of 500 million subscribers.

Next Tech - The Future is Now

Courtesy of gadgetynews.com

By Carl Weiss

If you think the Internet has gotten crowded now, incorporating  everything from webcams to remote controls, wait until you get a look at some of the next generation technologies.  Soon your reading glasses and wristwatch will be Internet-ready.   There could even be a robot or talking appliances in your future.  So if you think it's already a Wild, Wild Web, you haven't seen anything yet.

Working the Web Just Got Easier

Courtesy of WorkingtheWebtoWin.com

By Carl Weiss

Everyone knows that Google is the most popular search engine in the world, dominating more than 80% of the search market. As such, businesses large and small move heaven and earth in search of the elusive goal of being on page one. The problem is that with more than 240 million websites online and an additional 130,000 sites being spawned daily, trying to obtain and maintain page one results is harder than ever. Today’s marketing experts in the know approach Google with its favorite food, SEM (a.k.a. Search Engine Multimedia Marketing). So today’s blog is intended to show you what it takes to please the 800 lb. gorilla in the room named Google.

Working the Web: Making Sense of Online Marketing

By Hector Cisneros

Courtesy of Flickr

Have you ever entered a conversation about marketing and became instantly perplexed by the terminology being bantered around? Did you get confused trying to follow the how, what, when, and where in the marketing plan? At the end of the conversation, did it seem like an epic tale spoken in Greek? If this is where you are with regards to internet marketing then this article is for you. This article is part of a series that is designed to cover basic terminology and actionable elements, as well as give specific steps for developing your own marketing plan.

Will Web TV Change the World as You Know It?

By Carl Weiss

Courtexy of Pixabay

When it comes to the Internet, there are a number of sites and technologies that have truly been game changers. When Jeff Bezos founded Amazon.com in 1994, he started an etail revolution that would eventually put the fear of God into brick and mortar retailers. In 1995, eBay was founded, which would change the face of auctioning forever. Then on September 4th of the following year, a pair of enterprising Stanford University students named Larry Page and Sergey Brin founded Google, the search engine that would later go onto dominate web search.

Along the way, technologies came and went.  Online empires (such as Netscape) rose and fell.  It wasn’t until February of 2005 that three former PayPal employees named Chad Hurley, Steve Chen and Jawed Karim started YouTube.com.  A little more than a year later, on October 9, 2006, it was announced that the company would be purchased by Google for $1.65 billion in stock. And the rest is history.

The Tao of SEO

by Carl Weiss

Courtesy of flickr.com

When it comes to search engine optimization, most people think of it as some kind of religious cult where members speak in tongues, intoning such mantras as “SERPS,” “Meta Data,” “Linkbait,” and “AJAX,” as though they were trying somehow to transmute lead into gold.  Worst of all, there is so much conflicting data out there regarding the ever changing world of SEO that keeping current is almost a full time job in itself.  Add to this the fact that no sooner do you get a bead on what the search engines want, when they up and change their algorithm (as Google recently did with their Penguin Update), making the analogy to sorcery even more poignant as your listing disappears like a puff of smoke.  So, if you don’t want to have to start the process from scratch every time the search engines decide to do a little spring cleaning, this is what you need to know:

What Does the Public’s Uncontrollable App-etite Mean to You?

By Carl Weiss

“There’s an app for that.” How many times have we all heard that phrase during the past couple of years? Allow me to put it into better perspective for you. During the last week of 2011, 1.2 billion apps were downloaded, with 242 million apps being downloaded on Christmas day alone. While that number may seem staggering, it is even more so when one considers that less than 11 billion apps were downloaded in all of 2010. Add to that the fact that it is predicted that the number of mobile apps offered by companies will increase by a factor of 10 in 2012, and it is clear that the public’s App-etite is clearly uncontrollable.