Promoting Your Business in Jax – There’s an App for That

By Carl Weiss

Courtesy of intoGo.com

When it comes to using apps to promote a business, the first thing that comes to mind for most business owners is Google Adwords or Facebook.  That’s because Google has 71% plus of the search traffic and Facebook has more than 2 billion users.  They also have an advertiser interface that’s is relatively easy to use.  A manager sitting at a bar can literally control and Adwords Express campaign or tap Boost on Facebook to advertise and after entering their credit card number, their advertising starts running.  Whereas with other apps, like Yelp, you must claim your business, then you have to contact an account representative and do more labor to spend money on ads.  This goes for other apps as well.

The Planet of the Apps: The Good, The Bad, and The Funny

By Danny Murphy 

Courtesy of Flickr

There seem to be apps for nearly everything these days. In 2015, there were over 1.6 million apps available for Android and over 1.5 million available for iPhone. Over 1000 apps are submitted every day to the Apple’s App Store. In all likelihood, apps are being created for Android at the same rate or faster. Welcome to The Planet of the Apps. 

Apps are ostensibly created to help users of the app in some way. However, there’s another part of the app story that many users are blissfully unaware of. When you sign up for an app you have to agree to the provider’s terms of service, which are in fine print that nobody ever reads. Generally, the terms include an agreement that the provider can collect, use, and sell data based on your use of the app. The data gets crunched so that the provider, or whoever buys the data, can determine what products and services it can send very targeted ads to you about. 

What Does the Public’s Uncontrollable App-etite Mean to You?

By Carl Weiss

“There’s an app for that.” How many times have we all heard that phrase during the past couple of years? Allow me to put it into better perspective for you. During the last week of 2011, 1.2 billion apps were downloaded, with 242 million apps being downloaded on Christmas day alone. While that number may seem staggering, it is even more so when one considers that less than 11 billion apps were downloaded in all of 2010. Add to that the fact that it is predicted that the number of mobile apps offered by companies will increase by a factor of 10 in 2012, and it is clear that the public’s App-etite is clearly uncontrollable.