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| Courtesy of Flickr |
There seem to be apps for nearly everything these days. In 2015, there were over 1.6 million apps available for Android and over 1.5 million available for iPhone. Over 1000 apps are submitted every day to the Apple’s App Store. In all likelihood, apps are being created for Android at the same rate or faster. Welcome to The Planet of the Apps.
Apps are ostensibly
created to help users of the app in some way. However, there’s another part of
the app story that many users are blissfully unaware of. When you sign up for
an app you have to agree to the provider’s terms of service, which are in fine
print that nobody ever reads. Generally, the terms include an agreement that
the provider can collect, use, and sell data based on your use of the app. The
data gets crunched so that the provider, or whoever buys the data, can
determine what products and services it can send very targeted ads to you
about.

