By Carl Weiss
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| Courtesy of www.flickr.com |
If you have a website, then you
know your webmaster has the power of life or death over it. You probably also know that he or she speaks in
tongues, where terms like “Link Equity,” “SERPS,” and “Meta Tags,” have a meaning
all their own. In today’s blog, I will part
the curtain and allow you to see what the wizard of the web is doing as they pull
and tug on the strings of your website. I
will also show you what you need to know to make sure your web presence is a strong
one and not just a billboard in the desert.
