The DIY Online Marketing Solution

Courtesy of Pixabay

By Carl Weiss

“We’re Number ONE!”

That’s what everyone strives for in the USA. Whether you’re talking sports, business, academics, or keeping up with the Jones’, Americans are extraordinarily competitive. This is especially true for online position of Google search. Ever since the first search engines appeared more than 20 years ago, website owners vied for the top spot on every keyword combination imaginable. Today, a Page One position is more competitive and more important than ever before. There are nearly 600 million websites and only 14 to 20 Page One positions for any specific keyword combination. Talk about competitive!

Internet Marketing: Lessons Learned and Best Practices Part 2 – Website and SEO Principles

Compiled from 20 Years of Marketing Success 

By Hector Cisneros

Photo Credit: vintagecomputing.com

Did you know that most of the websites that exist today were created more than four years ago? And, for the most part, many website developers and designers haven’t upgraded what they consider to be key elements for a web page. Many still consider large banners at “the top of the fold” to still be important, most leave out critical home page elements needed to convey trust and credibility to visitors.  This article is part of a four part series to help clients create a unified and coherent marketing campaign. It delves into the best practices we’ve discovered during our successful marketing campaigns over the last 20 years. We put particular emphasis on the important changes that have taken place online in the last five years. So let’s jump right in a look at the best practices we’ve discovered for web page setup and pertaining to SEO.