Internet Marketing: Lessons Learned and Best Practices Part 2 – Website and SEO Principles

Compiled from 20 Years of Marketing Success 

By Hector Cisneros

Photo Credit: vintagecomputing.com

Did you know that most of the websites that exist today were created more than four years ago? And, for the most part, many website developers and designers haven’t upgraded what they consider to be key elements for a web page. Many still consider large banners at “the top of the fold” to still be important, most leave out critical home page elements needed to convey trust and credibility to visitors.  This article is part of a four part series to help clients create a unified and coherent marketing campaign. It delves into the best practices we’ve discovered during our successful marketing campaigns over the last 20 years. We put particular emphasis on the important changes that have taken place online in the last five years. So let’s jump right in a look at the best practices we’ve discovered for web page setup and pertaining to SEO.

Does WWW mean, What’s Wrong with my Website?

Courtesy of Pixabay

By Carl Weiss

So many websites. So little space. With Google owning more than eighty percent of the search market and more than a quarter billion websites currently vying for position, is it any w

onder that so many small businesses are having difficulty gaining exposure online? What many people do not understand is not only is the web getting ever more crowded, but it has undergone a sea change in the past few years that has fundamentally changed the benchmarks that search engine spiders look for in order to determine who gets on page one. In last week’s blog, I explored the new face of search engine marketing and what website owners need to do in order to generate Page One results.