Compiled from 20 Years of Marketing Success
By Hector Cisneros
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| Photo Credit: vintagecomputing.com |
Did you know that most of the
websites that exist today were created more than four years ago? And, for the
most part, many website developers and designers haven’t upgraded what they
consider to be key elements for a web page. Many still consider large banners at “the top
of the fold” to still be important, most leave out critical home page elements
needed to convey trust and credibility to visitors. This article is part of a four part series to
help clients create a unified and coherent marketing campaign. It delves into
the best practices we’ve discovered during our successful marketing campaigns
over the last 20 years. We put particular emphasis on the important changes
that have taken place online in the last five years. So let’s jump right in a
look at the best practices we’ve discovered for web page setup and pertaining
to SEO.
