The Evolution of Touch Marketing in the 21St Century

Courtesy of  Pixabay

By Hector Cisneros

Touch marketing used to be the sole domain of junk mail marketers. Then email became the dominant form of touch marketing. In 2010 our digital world shifted again with the emergence of social media. Today, Touch Marketing can be implemented in a variety of ways. Best of all, a marketer can gain synergy by maintaining a unified brand and implementing coordinated campaigns via their Blogging, Social Media and Email Newsletter touch marketing elements. Don't get me wrong, mail and email still work, but they are one-sided conversations with minimal engagement. Engagement is the key! Blogging and social posts are where the real touch marketing battles are being won. So, if you’re ready to learn how to coordinate these marketing elements to maximize your return on investment, read on and discover why touch marketing in the 21^st Century is the key to building customer trust and closing more deals in today’s competitive marketplace.

Going Postal - With Touch Marketing

By Hector E. Cisneros

Many businesses spend tons of money generating leads and finding prospects on the Internet. Internet marketing is the norm today for any business looking to grow its customer base. But did you know most businesses leave more money on the table because they neglect the customers they already have? Touch marketing is the best way to ensure you stay top-of-mind with existing customers. However, providing the right level and frequency of touches can be either a godsend for generating more sales, or a nightmare for scaring away your customers. In this episode, we will explore the do's and don't’s of touch marketing and provide you with a checklist of the best practices so you can keep your hard-earned customers and benefit from selling to them … time and time again.