Touch marketing used to be the sole domain of junk mail marketers. Then email became the dominant form of touch marketing. In 2010 our digital world shifted again with the emergence of social media. Today, Touch Marketing can be implemented in a variety of ways. Best of all, a marketer can gain synergy by maintaining a unified brand and implementing coordinated campaigns via their Blogging, Social Media and Email Newsletter touch marketing elements. Don't get me wrong, mail and email still work, but they are one-sided conversations with minimal engagement. Engagement is the key! Blogging and social posts are where the real touch marketing battles are being won. So, if you’re ready to learn how to coordinate these marketing elements to maximize your return on investment, read on and discover why touch marketing in the 21st Century is the key to building customer trust and closing more deals in today’s competitive marketplace.
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Showing posts with label relationship marketing. Show all posts
Showing posts with label relationship marketing. Show all posts
Touch Marketing – How to Win the Day & Get the Girl
By Carl Weiss
Whenever I speak before a group, one of the first questions I ask is, “Why create a website?” While the responses are varied, the only correct one for business owners, large or small is, “To make money.” Having been professionally engaged in Internet marketing since 1995, I can tell you that accomplishing this task is no easy matter. Where in years gone by business owners merely had to create an optimized website in order to cash in online, today they need to busy themselves with an entire armada of online marketing, such as blogging, social networking and video. All this just to get featured on page one of search engines like Google. But what most business people do not know is that having a page one position will do you little good if you don’t have a systematic way with dealing with responses created by your website. By system, I mean a comprehensive method of sorting, selecting and feeding prospects and clients the information they need to either make an initial purchase, or come back for more.
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| Courtesy of Pixabay |
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