LinkedIn Techniques for Growing your Business

By Hector E Cisneros

Courtesy of Flickr

Do you use LinkedIn as a primary marketing tool? Are you looking for new ways to connect with prospects and potential employees? Are you looking for new ways to grow your business? Could you benefit from expanding your sphere of influence through LinkedIn and other social conduits? If you answered yes to any of these questions then this article was written for you. This article will provide four, “must do daily tasks” that every LinkedIn pro needs to takes advantage of. It will also cover three new features that can make life-using LinkedIn easier. The new marketing features will help keep your growth momentum going and save you money.  Lastly, I will provide links to other articles that give even more comprehensive information to help you master LinkedIn.

Crowdfunding, it's a Game Changer

By Carl Weiss

Courtesy of Flickr

Back in the bad-old days, entrepreneurs searching for funding had three choices: 

1. Friends and Family 
2. Banks 
3. Angel and/or Venture Capitalists

For many this meant that starting a business was nearly a mission impossible.  Then in 2007, all that changed when Prosper.com launched the first peer-to-peer lending service in the US.  Since that time a number of other Crowdfunding sites have popped up, including Kickstarter, which in 2012 raised more than $10 million for the Pebble Watch.

Before you decide to quit your day job, understand that not all projects get funded.  Some pitches are flawed, while others are deemed unfundable due to the rules of various Crowdsourcing portals. But for a staggering number of well thought out and executed proposals, the world wide web can your oyster when it comes to jumpstarting a business.  However, as you will soon find out, Crowdfunding comes in a number of different flavors. 

Saving Money with Out Sourcing (using Fiverr and others)

Courtesy of Flickr

By Carl Weiss

Are you looking for new ways to save your business money? Would you love to be able to cut development, marketing and production cost. Would this make you more competitive? Today’s economy is forcing American businesses to change the way it gets things done.

Like it or not, economic pressures have forced major changes in the way Americans do business.  Whether big business or small, outsourcing and freelancing are the name of the game today.  So much so that a number of enterprising entrepreneurs have devised online portals that specifically, cater to this stock in trade.  While some people lament a lack of quality control or even a failure to communicate (due to language differences) with these far-flung resources, the fact is that these services are in ever greater demand as business owners strive to tighten their belts in current economic conditions.  So if you have been thinking about giving online outsourcing a go, below is a list of some of the more prominent resources.

Touch Marketing – How to Win the Day & Get the Girl

By Carl Weiss

Courtesy of Pixabay

Whenever I speak before a group, one of the first questions I ask is, “Why create a website?”  While the responses are varied, the only correct one for business owners, large or small is, “To make money.”  Having been professionally engaged in Internet marketing since 1995, I can tell you that accomplishing this task is no easy matter.  Where in years gone by business owners merely had to create an optimized website in order to cash in online, today they need to busy themselves with an entire armada of online marketing, such as blogging, social networking and video.  All this just to get featured on page one of search engines like Google.  But what most business people do not know is that having a page one position will do you little good if you don’t have a systematic way with dealing with responses created by your website.  By system, I mean a comprehensive method of sorting, selecting and feeding prospects and clients the information they need to either make an initial purchase, or come back for more.