How to Leverage the Latest Changes in LinkedIn

By Hector Cisneros

Courtesy of Flickr

It is a relatively rare occasion when a colossal company like Microsoft buys one of the top 10 social media giants Like LinkedIn. This kind of purchase could usher in major changes in the dynamics of social media as well as the domination of mega giant’s for different areas of the internet. More importantly, this will usher in a lot of changes that the current subscribership of LinkedIn will have to absorb, adapt to and re-learn. In this episode, on Working the Web to Win, I will cover the major changes in the newly redesigned LinkedIn interface, discussing where features have moved, along with comparing free versus premium versions. And lastly, I will cover what has not changed, that is, the things you do to make LinkedIn work for you. The principle and fundamentals that allow you to leverage LinkedIn to grow your business.

Hector's the Connector’s Predicts Social Media changes for This Year and Beyond

By Hector Cisneros

Courtesy of blog.buzzoole.com

Social media has seen radical changes over the last three years. Their level of acceptance and use has Social networks now have the eyes and ears of billions of subscribers. The impact of organic search ranking is indisputable today. Also, its effect on product acceptance, adoption and loyalty has become so important that large companies are spending vast amounts of advertising money to create and measure its influence on their product sales and profitability. Cyber criminals are also taking advantage of this mass migration to social networks. My last two prediction articles have come in with a 95% accuracy rating and this year I am going out on a limb with a few of my prognostications. So read on and find out what I foresee the New Year will ring in for Social Networking in the year to come (including Facebook, Google+ LinkedIn, Twitter, YouTube, Pintrest and Blogger).
exploded. Many of the top social networks are now monetized and have become publicly held companies.

LinkedIn Techniques for Growing your Business

By Hector E Cisneros

Courtesy of Flickr

Do you use LinkedIn as a primary marketing tool? Are you looking for new ways to connect with prospects and potential employees? Are you looking for new ways to grow your business? Could you benefit from expanding your sphere of influence through LinkedIn and other social conduits? If you answered yes to any of these questions then this article was written for you. This article will provide four, “must do daily tasks” that every LinkedIn pro needs to takes advantage of. It will also cover three new features that can make life-using LinkedIn easier. The new marketing features will help keep your growth momentum going and save you money.  Lastly, I will provide links to other articles that give even more comprehensive information to help you master LinkedIn.

Trick or Tweet? The Vulnerabilities Inherent to Twitter and All Social Networks

By Hector Cisneros

Courtesy of Pixabay

You may have read that LinkedIn was hacked last year. Twitter was recently hacked, and then it happened  to Facebook as well. Whose turn is it next?  In this article, we will look at the inherent vulnerabilities of all social networks, as well as what can happen should your account get compromised.  We will also discuss how vulnerable your data is on social sites and what you need to do to keep from being hacked, when it's your turn to answer the question, “Trick or 'Tweet?'"

How to Leverage LinkedIn for Business & Career Enhancement

By Hector Cisneros

Courtesy of Pixabay

Is your company a B2B sales entity who is trying to use social media, but you’re not sure if what you’re doing is working? Is your social media strategy lost or nonexistent? Are you an executive who wants to climb the corporate ladder or an old school professional who wants to get up to speed using social networking but you can’t seem to find a good place to start.

If you answered yes to any of these questions then you’re going to want to read this article on leveraging LinkedIn. This article will explore more than a dozen features of LinkedIn, the premier social networking platform for b2b networking. We will be covering strategies and techniques needed to maximize your positive exposure. We will discuss the most important tools to use to make sure your profile, (business or professional) achieve maximum search engine exposure. Last but not least, we will provide guidelines for you to build  a cohesive strategy so that you get the most bang for your efforts. Now, let's get started.

Hector The Connector's Social Media Marketing Predictions for Next Year and Beyond

Listen to internet radio with workingthewebtowin on Blog Talk Radio

By Hector Cisneros

It’s almost 2013 and what a wild year, it’s been. We had people predicting the end of the world. A wild and woolly presidential election and Social Media has ushered in so many changes that you have to step back just to try to get the big picture. Speaking of big, last year I predicted growth and lots of it. I made several predictions about specific big-time players and I was right 100% of the time. This year things are wilder than ever. If you use Facebook, Twitter, LinkedIn, Google+, YouTube or Pinterest, you are going to want to read this blog. So let’s get started with the connectors Social Media Marketing Predictions for 2013.

Social Media and Keeping Up with the Joneses (The Competition!)

By Hector Cisneros

Massive Change (Photo credit: Steve Rhodes)

The marketing world we live in today is a far cry from the one our parents grew up in during the 50’s and 60’s. TV, News Paper, Yellow Pages and Radio have hardly changed their format since their inception. In contrast, the internet is a rapidly evolving medium. If you look at all the marketing segments of the Internet, Social media is the most volatile.
In fact, more rapid changes are coming to LinkedIn, Facebook, Google+ and Twitter. The last 12 months showed massive changes. The past four months have seen a slew of new features, many updated or upgraded elements and there does not seem to be an end in sight! How will these social media changes affect your businesses' social standing? Will it mean additional changes in how you manage your social media? Are you going to have to join other networks? Read this week's blog post and listen in to our weekly radio show and learn why you need to keep up with the Joneses, (your competition) to win with social media.

Hector the Connectors Social Media Marketing Predictions for 2012 & Beyond

By Hector Cisneros

Courtesy of www.hotpotatosocialmedia.com

2011 is gone, and 2012 has rolled in without missing a beat. The social media industry is growing in leaps and bounds. I often hear business people say social networking is like the Wild, Wild West! So answer this question for me.  Would it be valuable if you knew the future social media trends for 2012? How wonderful would it be to know what trends are in store for the coming year? Could you adequately prepare for this rapidly changing industry? In this article, I provide my 2012 predictions for the evolving trends in the social-networking industry. It's always gratifying when my predictions come true. My predictions are not based on any kind of special powers. They are based on my industry research, what I read and what I see happening every day in my work. My accuracy rate in the social media industry has been about 97%.  However, even when I’m wrong it's only because my timeline ended up being longer than I thought it was going to be. I have a knack for spotting social media trends. And this article lists four powerful trends unfolding right now. You can profit from what I say or ignore me, the choice is yours. Either way these trends will unfold as the year progresses.  So read on and heed my advice. Prepare your social media marketing campaigns to take advantage these trends for 2012 and beyond.

What's the Best Social Media Site for a Small Business?

Courtesy of www.lostintechnology.com

by Hector Cisneros

A common question I get is: "What's the best social media site for me to be on?"  Alternatively, they will ask: "What social media site will bring me the most internet business?"  My answer to these questions may surprise you, but here it is:  There is no such thing as "what is the best" social media site for a small business. A small business should create a presence on as many platforms as they have time for.