How to Leverage LinkedIn for Business & Career Enhancement

By Hector Cisneros

Courtesy of Pixabay

Is your company a B2B sales entity who is trying to use social media, but you’re not sure if what you’re doing is working? Is your social media strategy lost or nonexistent? Are you an executive who wants to climb the corporate ladder or an old school professional who wants to get up to speed using social networking but you can’t seem to find a good place to start.

If you answered yes to any of these questions then you’re going to want to read this article on leveraging LinkedIn. This article will explore more than a dozen features of LinkedIn, the premier social networking platform for b2b networking. We will be covering strategies and techniques needed to maximize your positive exposure. We will discuss the most important tools to use to make sure your profile, (business or professional) achieve maximum search engine exposure. Last but not least, we will provide guidelines for you to build  a cohesive strategy so that you get the most bang for your efforts. Now, let's get started.

Social Equity - Businesses Use it, Here’s How to Get Some

Courtesy of  www.nrpa.org

By Hector Cisneros

Most people know what equity is. For a business, it's the net difference between the assets and liabilities a company has. We've also heard of sweat equity, where a person does a portion or all of the work when fixing up their home, business or other projects. So then, what is social equity? In the word-of-mouth world, social equity refers to the notion, which people often feel a need to reciprocate for the help received. It’s when they believe they were befriended by someone and have a feeling of indebtedness.  It’s a psychological debt that they feel they need to return the favor.  You’ve heard people say “I owe you one,” right?  

What's the Best Social Media Site for a Small Business?

Courtesy of www.lostintechnology.com

by Hector Cisneros

A common question I get is: "What's the best social media site for me to be on?"  Alternatively, they will ask: "What social media site will bring me the most internet business?"  My answer to these questions may surprise you, but here it is:  There is no such thing as "what is the best" social media site for a small business. A small business should create a presence on as many platforms as they have time for.