Content Marketing Tips and Best Practices for the 21st Century

By Hector Cisneros

Content Marketing has become a buzz word of today’s marketing professionals, yet most of these honest, hard-working individuals only know part of what it means to be successful in this arena. Many, only work in one or two areas of content marketing like blogging, producing videos or posting to Facebook. What does it really take to be a successful content marketer? What are the principles followed and the marketing elements used to achieve success? In this episode of Working the Web to Win, we will explore four of Working the Web to Win’s primary Success principles. We will also cover seven of our main marketing processes so that you will understand and implement our successful methods. So, let’s delve into these content Marketing Tips and Best Practices as we cover Content Marketing in the 21^st Century.

The Evolution of Touch Marketing in the 21St Century

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By Hector Cisneros

Touch marketing used to be the sole domain of junk mail marketers. Then email became the dominant form of touch marketing. In 2010 our digital world shifted again with the emergence of social media. Today, Touch Marketing can be implemented in a variety of ways. Best of all, a marketer can gain synergy by maintaining a unified brand and implementing coordinated campaigns via their Blogging, Social Media and Email Newsletter touch marketing elements. Don't get me wrong, mail and email still work, but they are one-sided conversations with minimal engagement. Engagement is the key! Blogging and social posts are where the real touch marketing battles are being won. So, if you’re ready to learn how to coordinate these marketing elements to maximize your return on investment, read on and discover why touch marketing in the 21^st Century is the key to building customer trust and closing more deals in today’s competitive marketplace.

Understanding the SEO Paradigm Shift in Business

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By Hector Cisneros

Ever asked yourself the question, “What does Search Engine Optimization really mean? Does it mean the same thing it meant 5 or 10 years ago?” These are questions we are asked regularly. The answers to these questions is anything but straightforward. SEO has changed so much that it’s hardly recognizable.  Understanding their depth and implications is a whole other matter. In fact, creating a marketing plan based on most of the definitions you hear for SEO will almost certainly guarantee failure. In this issue of Working the Web, we are going to explain what the word SEO has come to really mean. We will explain it in depth and in layman’s terms so that business people can understand and use this knowledge to their benefit. So read on and get ready to receive the secrets of SEO marketing in the 21^st Century.

Top 18 Tips That Can Maximize Your Content Marketing

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By Hector Cisneros

Anyone engaged in content marketing today needs to cross their T's and dot their I's if they want to be successful. This means much more than just proofing their content for spelling and grammar. It means making sure that all the odds and ends need to be taken care of on a regular basis. You can think of the odds and ends of content marketing as the principles you follow to make sure you're providing not only the best content but content that is found, followed and forwarded to others looking for the same. In this episode of Working the Web to Win, we will explore a 16 point checklist that needs to be addressed and managed so that your content is at its best and has the greatest reach for the time that you invest. So read on, learn and use the Top 16 Tips that every content marketer needs to complete in order to achieve the full potential of their content marketing.