Content Marketing Tips and Best Practices for the 21st Century

By Hector Cisneros

Content Marketing has become a buzz word of today’s marketing professionals, yet most of these honest, hard-working individuals only know part of what it means to be successful in this arena. Many, only work in one or two areas of content marketing like blogging, producing videos or posting to Facebook. What does it really take to be a successful content marketer? What are the principles followed and the marketing elements used to achieve success? In this episode of Working the Web to Win, we will explore four of Working the Web to Win’s primary Success principles. We will also cover seven of our main marketing processes so that you will understand and implement our successful methods. So, let’s delve into these content Marketing Tips and Best Practices as we cover Content Marketing in the 21^st Century.

To Autoblog, or Not to Autoblog? That is the Question.

By Danny Murphy

Courtesy of Flickr

Everyone knows that nothing worthwhile can be accomplished in a hurry.  Yet when it comes to working the web, everybody is always looking for shortcuts.  Case in point: Autoblogging. It takes time to create worthwhile blogs. A good blog post can easily take 4-hours or more to create. The time depends on variables including the length of the post and the research required. In today’s frenetic workplace, with information coming at people from every direction, time is a precious commodity which can be hard to find.

Autoblogging purportedly can generate content for a blog automatically. Doesn’t that sound great? All you have to do is find a good program, set it up, and watch the prose spill forth like magic! Here’s a promo paragraph for Autoblog, a popular autoblogging plugin for WordPress.