The Three Phases of Successful Marketing

By Hector Cisneros

Courtesy of Pixabay.com

I am often asked, how can you guarantee marketing success, when few, if anyone else in your business can’t or won’t? I answer with a resounding three! We understand that marketing success is built in three phases. Creating and planning the message, testing the message and optimizing for profits. Most novice marketers will only implement one or two of the phases, which is why most fail or only have partial success. If a company wants the maximum return on their marketing dollars, they need to implement all three phases to achieve success. The only other way to obtain success is by luck or the grace of God. So if you want to learn how to maximize your return from your marketing, read the rest of this week’s article from Working the Web to Win and learn how to maximize your return on investment and achieve Guaranteed Marketing Success.

Large companies that hire big advertising agencies, or have an in-house advertising department, always go through three phases to achieve success.  They have found that trying to take a shortcut can cost them big. Many advertising department heads have rolled when mistakes happened! Our company was founded on the idea of providing what our competition does not!  Guarantees are a cornerstone of what we provide. To do this, we start by researching the client's current marketing position. We look at what they are doing right, what their challenges are, what their competitive advantages are and what their competitors are doing. This research includes looking at all marketing venues, both conventional (TV, Radio, and Print, etc.) and online marketing (PPC, Social Media, PR, Email, Blogging, Video, etc.). Once we have a good handle on what’s going on, we begin our planning phase.

Going Postal - With Touch Marketing

By Hector E. Cisneros

Many businesses spend tons of money generating leads and finding prospects on the Internet. Internet marketing is the norm today for any business looking to grow its customer base. But did you know most businesses leave more money on the table because they neglect the customers they already have? Touch marketing is the best way to ensure you stay top-of-mind with existing customers. However, providing the right level and frequency of touches can be either a godsend for generating more sales, or a nightmare for scaring away your customers. In this episode, we will explore the do's and don't’s of touch marketing and provide you with a checklist of the best practices so you can keep your hard-earned customers and benefit from selling to them … time and time again.