7 Case Studies To help you Win at internet Marketing

By Hector Cisneros

Courtesy of Pixabay

In the almost ten years that Working the Web to Win has been in existence, we have met with over a thousand prospects and over 300 clients. What amazes me is that many of both the prospect and clients make the same marketing mistakes. We thought we would put together a resource article to help businesses avoid these common marketing mistakes. After thinking about it, we decided to provide a list of some of our best articles along with an abbreviated case study covering each of the top seven digital marketing venues. So, in this episode, we will take a close look at the most common mistakes actual clients and prospects have made in the top seven digital marketing venues used on the World Wide Web today. So buckle up and tune into this week's BTR show, and be ready to have the facts come at you fast and succinctly as we provide 7 case studies to help you win at Internet Marketing.  

10 Things Your Online Marketing Manager Doesn’t Want You to Know

Courtesy of Flickr

By Carl Weiss

Is it possible that your online marketing manager isn’t being completely honest with you when they are presenting your monthly progress reports? It’s not only possible, it’s probable! In fact, many of the results can be skewed for a multitude of reasons. On top of that, most online marketing companies put the cart before the horse, selling you a product or service before they even inquire to your specific needs. In this week’s episode of Working the Web to Win, we will explore issues of how online marketing companies portrayed products and results so that our readers won’t get deceived by unethical tactics.  So, get ready for another eye-opening journey as we explore "The 10 Things Your Online Marketing Manager Doesn’t Want You to Know."

21 Common Marketing Mistakes That Lead to Advertising Failure

Courtesy of Flickr

By Hector Cisneros

Wouldn’t it be great if you could run an ad and it produced great results the first time it ran? It also would be great if every advertiser told you the strength and weakness of their marketing program? Or, if you made a mistake, that the advertiser would allow you to make a change so that you won’t keep throwing your money away for a year?  When I speak with business owners, I often hear them say that advertising is like gambling. To a great extent, this is true! But it doesn’t have to be. If you take the time to vet both the vendor and the process, you can eliminate a lot of the risk, especially if you pick a vendor who provides guarantees. In this episode of Working the Web to Win, we will explore 21 common marketing mistakes that businesses make when advertising their products or services. So, learn how to prevent or eliminate any mistakes in your current or future marketing foray as you read “Common Marketing Mistakes That Lead to Advertising Failure.”

How to Make This Year, Your Best Year Ever!

By Hector Cisneros

Courtesy of WorkingtheWebtoWin.com

It’s a new year. Is this going to be your best year yet or just another so-so year, or worse, a bad year? Are you going to make this year the year your company breaks through to the next level or are you going to just let things happen like always? What if I told you that any company could have a great year, every year, even when the economy is in a downturn. Yes, I am saying that even if the economy goes south, you could still have a better year this year than last. How do you accomplish this? By following a seven-point formula for success. No, it doesn’t include “using a secret incantation” or following a “business guru” to Las Vegas for a weekend retreat. It requires following a seven-point formula that lazy business owners aren’t willing to stop and follow.  In this episode of Working the Web to Win, we will explore in detail, a seven-point program that leads to success whenever it is employed. So, get ready to learn the seven steps of successful businesses so you can create your best year ever.

Don't Pull the Trigger on Advertising with Your Eyes Closed

By Hector Cisneros

Courtesy of  Pixabay

Shoot - Ready - Aim - That's the most common method, small businesses use when implementing their marketing. A common scenario goes something like this.  An advertising sales rep will pitch them on some marketing, and if they like what they hear, they make the buy. Often the sales rep will be armed with some statistics that have little relevance to the business’ target market. But in most cases, the small business owner doesn’t fully understand what the sales rep is telling them. And to avoid looking uneducated, they avoid asking the hard questions. To make matters worse, most small businesses don’t know what their target market is, what their unique strengths are, what their weakness are and who their real competition is. In this episode of Working the Web to Win, we will explore all these questions and more as we tackle the all so common problem of Shoot, Ready, Aim.

Best of the Best for 2016 - Blogging and Pod Casting Tips

By Hector Cisneros

Courtesy of freepik.com/

2016 is proving to be a seminal year for many in the USA. Our blog reached a million page views, a huge milestone for us. We have seen a sea change in what can happen during an election campaign. We have evolved as a people and as a nation. We, as a company, love writing evergreen articles (ones based on principles) where our readers keep coming back for more. Your readership provides a vote on what types of articles we write. Our taste for all things Internet are changing, the hacker community is relentless in their pursuit of our information and money, the social media giants continue to experiment with their officering’s as we the consumer try to keep a handle on how to use their platforms. Our technological world keeps evolving before our eyes and our articles will continue to help keep you informed. In this week’s episode of Working the Web to Win, we will look back at 2016, covering our best and most read articles and listened to shows. We will do this in a way that will give the reader an insight into our marketing method, some of the ways we measure success and a way to look at blogging that produces great results. So, read on, tune in and turn on to this week’s show as we look at the best of Working the Web in 2016.

Branding Your Business – The Good, the Bad, and the Ugly

By Hector Cisneros

Courtesy of The Blue Diamond Gallery

What is a Brand? Typically, when we talk about a brand, we are speaking about two different things. First, it’s a brand mark of ownership (aka registered logo). Like in the cowboy days when they branded a steer with a mark to prove the cattle was theirs. Second, and more importantly, it has to do with the reputation of the owner, the business entity and business practices. In other words, large companies with longstanding and well-entrenched reputations, have “National or International Brands.” Small, new or unestablished companies only have logos and need to establish a positive reputation.  In other words, they have yet to establish a brand.  In this instance, their logo or registered brand mark comes to represent the owner or business over time. In the beginning, their registered logo only represents ownership of a business, product or service. It’s that businesses operational practices which will build a positive or negative brand over time. In this episode of Working the Web to Win, we will explore in the ins and outs of branding. We will answer how to positively brand your business, how to get customers to spread your brand, what effect does changing your logos have, when should you make a logo change and other important questions that surround branding in general.

The Three Phases of Successful Marketing

By Hector Cisneros

Courtesy of Pixabay.com

I am often asked, how can you guarantee marketing success, when few, if anyone else in your business can’t or won’t? I answer with a resounding three! We understand that marketing success is built in three phases. Creating and planning the message, testing the message and optimizing for profits. Most novice marketers will only implement one or two of the phases, which is why most fail or only have partial success. If a company wants the maximum return on their marketing dollars, they need to implement all three phases to achieve success. The only other way to obtain success is by luck or the grace of God. So if you want to learn how to maximize your return from your marketing, read the rest of this week’s article from Working the Web to Win and learn how to maximize your return on investment and achieve Guaranteed Marketing Success.

Large companies that hire big advertising agencies, or have an in-house advertising department, always go through three phases to achieve success.  They have found that trying to take a shortcut can cost them big. Many advertising department heads have rolled when mistakes happened! Our company was founded on the idea of providing what our competition does not!  Guarantees are a cornerstone of what we provide. To do this, we start by researching the client's current marketing position. We look at what they are doing right, what their challenges are, what their competitive advantages are and what their competitors are doing. This research includes looking at all marketing venues, both conventional (TV, Radio, and Print, etc.) and online marketing (PPC, Social Media, PR, Email, Blogging, Video, etc.). Once we have a good handle on what’s going on, we begin our planning phase.

What Yogi-ism’s Can Teach You About Marketing

What Do Yogi-ism's and Marketing have in common?

They can both teach us a thing or two about winning.

Courtesy of  en.wikipedia.org

By Hector Cisneros

You know, it never ceases to amaze me how often business people use oxymoronic statements as part of their marketing philosophy. We often accept this kind of language as normal speech. Take for example “least effort most gained”. The reality is, the only time that the “least effort could produce the most gained is if more effort was misplaced.  There are hundreds of these phrases - for example; clearly misunderstood, act naturally, seriously funny, definite maybe and many more. Not all the statements in this category are necessarily moronic. My favorite sayings come from a much-beloved character who played baseball for the Yankees as well as managing the Yankees and the Mets. His name is Yogi Berra, and many of the sayings that came out of his mouth were just as profound as they were oxymoronic. I often think about some of his sayings when people ask me a question about their marketing strategies. In this episode of Working the Web to Win, I am going to use a number of Yogi’s quotes to make important points regarding how business people often go astray when making their marketing plans. So without further ado, let’s take a look at my favorite Yogi-isms and how I see them relating to marketing strategy.