Can you Prosper With Paid Web Advertising Alone? You can if you do it Right

By Hector Cisneros

Courtesy  of  Picpedia

There is no doubt that Google is the biggest advertising player on the World Wide Web today. You can advertise on Google Ads (formally AdWords), Google's Banner Network, and YouTube just to name a few of its advertising properties. But is Google  advertising all you need? Is ad placement the best way to generate bonafide leads and are those calls you get saying your Google listing needs to be updated real or just some ad agency fishing for business. In this episode of Working the Web to Win, we will explore the ins and outs of advertising with Google, show you what mistakes to watch out for and provide you with several ways to maximize your return on your marketing investment.

21 Common Marketing Mistakes That Lead to Advertising Failure

Courtesy of Flickr

By Hector Cisneros

Wouldn’t it be great if you could run an ad and it produced great results the first time it ran? It also would be great if every advertiser told you the strength and weakness of their marketing program? Or, if you made a mistake, that the advertiser would allow you to make a change so that you won’t keep throwing your money away for a year?  When I speak with business owners, I often hear them say that advertising is like gambling. To a great extent, this is true! But it doesn’t have to be. If you take the time to vet both the vendor and the process, you can eliminate a lot of the risk, especially if you pick a vendor who provides guarantees. In this episode of Working the Web to Win, we will explore 21 common marketing mistakes that businesses make when advertising their products or services. So, learn how to prevent or eliminate any mistakes in your current or future marketing foray as you read “Common Marketing Mistakes That Lead to Advertising Failure.”

The Life Cycle of a Successful Sale on the Internet

Courtesy of Wikipedia

By Hector Cisneros

Millions of new products and services are launched for sale on the internet every year. Some become profit makers for their respective companies. A few become big profit makers, and a very small percentage become mega-hits generating millions of dollars in profit. What are the elements that produce mega-hit sales? How is it that many great products never achieve much success and some products of mediocre quality take off and soar to sales heights? In this episode of Working the Web to Win, we will look at four very important elements that control the life cycle of successful sales on the internet. We will explore many of the aspects of a sale that include; “Good Internet Products and Services,” "How to Get Found," "Increasing Conversion" and "Creating a Positive Image." So, take notes and share this with your friends as we delve into the Life Cycle of Successful Sales on the Internet.

What Are the Most Cost-Effective Marketing Channels Available Today?

Courtesy of Flickr

By Hector Cisneros

When the economy is booming, marketing your business is easy. Just about anything you do will produce some positive results. But what do you do when the economy heads south? How do you know what will be the best venue for your marketing money? What happens when every customer is researching the internet 19 ways from Sunday, even while shopping in your store? How do you determine where and how much to spend on marketing when no one seems to be buying? In this episode of Working the Web to Win, we will explore answers to these questions and more. We will provide the listener with a system to follow that maximizes their return on their marketing investment by helping them choose the best marketing channels for their available budget.