Adding E-Commerce to Your Company’s Lineup (Reprinted from Small Business Groups Blog)

Courtesy of pxhere.com

Many business owners often ask us if it makes sense to add an E-commerce store to their business instead of just a website. Our answer is "It depends on many things". You may ask what are those things. One of our clients, "Small Business Group" a business consulting and CPA firm, just published a great article that addresses this question. So, in this week's episode of Working the Web to Win, we will follow Ben Kinsey lead by discussing the elements necessary for a successful E-Commerce store as we explore Small Businesses Groups article about adding an online store to your company's lineup. 

Make Black Friday Your Best Friday

Courtesy of Pixabay

How to Make Sure Black Friday Doesn’t Make You See Red

By Hector Cisneros

For more than a century, Americans have been engaged in what has now become a time-honored tradition where holiday shopping starts right after Thanksgiving. Today that event is called Black Friday. If you’re a retailer, my question for you is this; Is Black Friday your Best sales day or is Black Friday making you see red?  Are you able to generate sufficient local business versus the online competition? Or, are you seeing dwindling sales? If sales are dwindling, then it's time to take advantage of the internet to garner new sales and new customers! In this episode of Working the Web to Win we will explore Black Friday Marketing Tips to help local retailers compete with the online retail giants.

The Life Cycle of a Successful Sale on the Internet

Courtesy of Wikipedia

By Hector Cisneros

Millions of new products and services are launched for sale on the internet every year. Some become profit makers for their respective companies. A few become big profit makers, and a very small percentage become mega-hits generating millions of dollars in profit. What are the elements that produce mega-hit sales? How is it that many great products never achieve much success and some products of mediocre quality take off and soar to sales heights? In this episode of Working the Web to Win, we will look at four very important elements that control the life cycle of successful sales on the internet. We will explore many of the aspects of a sale that include; “Good Internet Products and Services,” "How to Get Found," "Increasing Conversion" and "Creating a Positive Image." So, take notes and share this with your friends as we delve into the Life Cycle of Successful Sales on the Internet.

How to Keep Your eCommerce Dream from becoming a Nightmare

By Hector Cisneros

Courtesy of Pixabay

Selling products and services online is a multi-billion-dollar industry. In fact, it’s a 427-billion-dollar industry in the US alone. Worldwide 1.61 billion people purchased goods and services online. However, many seasoned businesses are struggling to find significant returns on their eCommerce investments. An article in BIG Commerce states that many retailers are struggling to capitalize on their digital sales channels. Today eCommerce competition is fierce. Whether you’re competing directly with the giant eCommerce retailers like Amazon, eBay, and Walmart, or you're struggling to get your unique new product found in the sea of online sales sites, today you must be strategic and have all your eCommerce ducks in a row. If your web pages don’t have all their T’s crossed and I’s dotted, people will simply go to your competitor and buy from them instead. In this episode of Working the Web to Win, we will cover all the important aspects needed to produce your secret sauce to create a successful eCommerce website business. So, keep reading and learn how to make your eCommerce dream a reality.