21 Common Marketing Mistakes That Lead to Advertising Failure

Courtesy of Flickr

By Hector Cisneros

Wouldn’t it be great if you could run an ad and it produced great results the first time it ran? It also would be great if every advertiser told you the strength and weakness of their marketing program? Or, if you made a mistake, that the advertiser would allow you to make a change so that you won’t keep throwing your money away for a year?  When I speak with business owners, I often hear them say that advertising is like gambling. To a great extent, this is true! But it doesn’t have to be. If you take the time to vet both the vendor and the process, you can eliminate a lot of the risk, especially if you pick a vendor who provides guarantees. In this episode of Working the Web to Win, we will explore 21 common marketing mistakes that businesses make when advertising their products or services. So, learn how to prevent or eliminate any mistakes in your current or future marketing foray as you read “Common Marketing Mistakes That Lead to Advertising Failure.”

How to Make This Year, Your Best Year Ever!

By Hector Cisneros

Courtesy of WorkingtheWebtoWin.com

It’s a new year. Is this going to be your best year yet or just another so-so year, or worse, a bad year? Are you going to make this year the year your company breaks through to the next level or are you going to just let things happen like always? What if I told you that any company could have a great year, every year, even when the economy is in a downturn. Yes, I am saying that even if the economy goes south, you could still have a better year this year than last. How do you accomplish this? By following a seven-point formula for success. No, it doesn’t include “using a secret incantation” or following a “business guru” to Las Vegas for a weekend retreat. It requires following a seven-point formula that lazy business owners aren’t willing to stop and follow.  In this episode of Working the Web to Win, we will explore in detail, a seven-point program that leads to success whenever it is employed. So, get ready to learn the seven steps of successful businesses so you can create your best year ever.

Make Black Friday Your Best Friday

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How to Make Sure Black Friday Doesn’t Make You See Red

By Hector Cisneros

For more than a century, Americans have been engaged in what has now become a time-honored tradition where holiday shopping starts right after Thanksgiving. Today that event is called Black Friday. If you’re a retailer, my question for you is this; Is Black Friday your Best sales day or is Black Friday making you see red?  Are you able to generate sufficient local business versus the online competition? Or, are you seeing dwindling sales? If sales are dwindling, then it's time to take advantage of the internet to garner new sales and new customers! In this episode of Working the Web to Win we will explore Black Friday Marketing Tips to help local retailers compete with the online retail giants.

Avoid Being Cheated by Online Advertising Companies

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How Businesses are Changing the Way They Spend Advertising Money

By Hector Cisneros

Over the past seven years, I have been writing about the latest trends in online marketing and advertising. Many things have happened, and changes are as constant as change itself. What doesn’t seem to change is the fact that major marketing players keep trying to stack the deck in their favor without regard for the return on investment that they provide businesses. Recently, Google made lots of negative headlines because they were serving up ads on inappropriate YouTube channels for some of their biggest corporate clients. It’s easy to understand the sensational headlines when a large corporation pulls millions in ad money from the likes of Google or Facebook. However, little is said when millions of small company’s websites take it on the chin because Google changes its search algorithm or Facebook policy flip-flops canceling ads running mid campaign. If you consider how these advertising giants wield absolute control over how business is advertised online, you quickly start to realize that you must have a plan B in place if you want to succeed. In this episode of Working the Web to Win, we will explore the current state of online advertising. We will ask the question, “How can businesses protect themselves from the power these mega advertising giants wield?” We will provide the steps needed to make sure you have a good plan B in place so that you will get your money’s worth.