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| Courtesy of Flickr |
When the economy
is booming, marketing your business is easy. Just about anything you do will produce
some positive results. But what do you do when the economy heads south? How do you
know what will be the best venue for your marketing money? What happens when every
customer is researching the internet 19 ways from Sunday, even while shopping in
your store? How do you determine where and how much to spend on marketing when no
one seems to be buying? In this episode of Working the Web to Win, we will explore answers to these questions
and more. We will provide the listener with a system to follow that maximizes their
return on their marketing investment by helping them choose the best marketing channels
for their available budget.
