Team Tech - Your Secret SEO Ranking Weapon

By Hector Cisneros

Courtesy of Flickr

Have you ever noticed how big corporations always seem to have the best marketing? They always seem to have the best search engine position, great commercials, websites and always seem to be omnipresent. Above and beyond having more money than small businesses, they have a secret weapon. They don't do their marketing by themselves, they have a team or in some cases multiple teams of marketers working on their behalf. This team approach allows them to do more. Have multiple minds working on their behalf allows them to come up with better marketing ideas, it allows them to more research, testing and to monitor their efforts. It also lets them make adjustments when necessary to maximize their return on investment. In this episode of Working the Web to Win, we will explore how Team Tech Marketing wins the online marketing battle when it comes to SEO and content marketing.

Team Tech! The Next Wave in Internet Marketing

By Carl Weiss

Courtesy of Flickr

Ever wondered how large companies market their business on the internet? They hire a team of professional to get their message out day in and day out. What if there was a way for your small business to take advantage of Team Tech! Well there is and in this article we will be covering the Secrets of Team Tech and how to take advantage of them.

Working the web is no game for wimps.  It use to be as easy as posting your page information, making sure your meta tags were setup and you had created a few back links with other relevant websites. Those days are gone and today it takes guts, determination and staying power to play the game to win. 

Google’s Secret Ranking System - Harder for You, More Profits for Them

By Hector Cisneros

Courtesy of Flickr

Anyone that advertises on the internet today is aware that Google has changed it's search ranking algorithms several times this year. In April many website owners found that they had suddenly lost their page one ranking. Many fell off the first four pages altogether. Google’s Penguin and Panda updates altered search so that you could no longer get page one position with black hat techniques alone. Google announced that they were doing this because they want page listing to be decided based on the value provided by the page’s content, not by gaming the system with technical tricks. Google wants a true popularity contest based on good content.

Their new algorithms make it much harder to use black hat tricks to get on page one. Keyword relevance, content relevance plus timely and consistency are now king. Positive feedback and social media usage now denote "more meaningful value." What this all means to the average business owner is that it’s much harder to get on page one than ever before.