By Hector Cisneros
Anyone that advertises on the internet today is aware that
Google has changed it's search ranking algorithms several times this year. In
April many website owners found that they had suddenly lost their page one
ranking. Many fell off the first four pages altogether. Google’s Penguin and
Panda updates altered search so that you could no longer get page one position
with black hat techniques alone. Google announced that they were doing this
because they want page listing to be decided based on the value provided by the
page’s content, not by gaming the system with technical tricks. Google wants a
true popularity contest based on good content.
Their new algorithms make it much harder to use black hat
tricks to get on page one. Keyword relevance, content relevance plus timely and
consistency are now king. Positive feedback and social media usage now denote
"more meaningful value." What this all means to the average business
owner is that it’s much harder to get on page one than ever before.
