By Hector Cisneros
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| Courtesy of Flickr |
Have you ever noticed how big corporations
always seem to have the best marketing? They always seem to have the best search
engine position, great commercials, websites and always seem to be omnipresent. Above and beyond having more money
than small businesses, they have a secret weapon. They don't do their marketing
by themselves, they have a team or in some cases multiple teams of marketers working
on their behalf. This team approach allows them to do more. Have multiple minds
working on their behalf allows them to come up with better marketing ideas, it allows
them to more research, testing and to monitor their efforts. It also lets them make
adjustments when necessary to maximize their return on investment. In this episode
of Working the Web to Win, we will explore
how Team Tech Marketing wins the online marketing battle when it comes to SEO and
content marketing.
When Carl Weiss and I joined forces back in 2011, we analyzed companies
who were successful. More importantly, we
researched what efforts Google was rewarding with regards to SEO and content marketing.
We soon realized that Google was rewarding a wide array of marketing efforts, not
just a few like it had been earlier in the
SEO marketing game. In fact, at that time,
this was the dominant view of what was needed
to achieve a page one position in organic search.
In 2011, Google online ranking factors
for SEO efforts were secret (even more so today). What was known were only the factors
that Google had announced in their own publications
and interviews. These included both on-page
and off page ranking factors. The on-page factors include things like, Meta and
ALT Tags, having congruent headings, applicable content and minimizing black hat
tricks. In fact, just being on the web for a long period of time is a ranking factor. What was obvious to us was how off-page
ranking factors were making up a larger portion
of what determines ranking. This meant that the off-page SEO efforts carried
more weight than the on-page efforts.
Here's what Google has to say about hiring & SEO Vendor
The Key Ranking Factors
The off-page SEO ranking factors were very diverse. These included things like authoritative backlinks, social media comments, videos, blogs, social shares, authoritative authorship of articles, the frequency of updated content, the quality, relevance, usefulness, timeliness, uniqueness, entertainment value and educational value of content. These items all influence traffic to a web property.
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| Courtesy of Flickr |
Back then, we realized there were hundreds
of individual ranking factors and if you wanted to get Google’s attention, you needed
to engage in the things we knew were important
based on what Google had said publicly. We knew that Google wanted to make the user
search experience “the best possible” for any given search. Google placed a lot
of emphasis on relevance, quality, timeliness, usefulness and authoritativeness
of content. They also stated that they hate
trickery and that any trickery that was discovered
by them would result in a negative ranking, maybe even being de-listed. To make the Google grade of getting on page one of
search organically, you had to make the gorilla happy.
At that point, we had a blinding flash
of reality. We needed to concentrate on the 50% of the equation that Google was
talking about publicly. Carl would often
joke about this by saying “What do you feed a gorilla? The answer - Anything it
wants.” We quickly realized that no one person
could do this by themselves, at least not for any sustained period of time or
more than one company. It became obvious why bigger companies could be more successful.
It wasn't just because they had more money, it was
because big business had more people engaged in marketing. A team of people was making their marketing happen. Their team could run more ads in
more places; they could plan, create, monitor
and manage the marketing efforts of the company in a more efficient way.
The Magic Formula
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| Courtesy of WorkingtheWebtowin.com |
We decided right then and there to follow our 25-50-25 formula to build a team to implement marketing that addressed the most important SEO ranking factors. This meant that we would have to build a team of marketers who could provide many content marketing services as a way of reaching lots of people quickly and do it in a cost-effective way. We would also have to create a distribution method to get the content out in a way that would maximize our efforts. By the end of 2012, we had built that team and created a system to address what we believed were Google’s top 20 ranking factors and launched Club W Cubed featuring what we deemed “Team Tech Technology.” Today we call this subscription service “Blog Blast” since it revolves around the distribution of blog content to the social nets.
What is Team Tech?
Team Tech is a system created by Working the Web to Win where like-minded businesses that don’t compete with each other help each other improve their organic search ranking. Each member of the team joins via a subscription. The subscription includes; SEO analysis of their web properties, addressing their on-page SEO issues, weekly marketing consultation along with team social and blog post distribution. For some clients, it also means ghostwriting their blogs and social posts as well. And finally, each member of the subscription team agrees to read, comment on and share the other members of the team’s blog posts on a weekly basis.
As the captains of each team, we also provide individual weekly coaching
session via a conference call. Plus, we read,
comment on and share the client’s content to our social following (which includes
about 100,000 followers as of this writing). This
gives a new company an instant following and distribution. Most new companies have
a small social following. By joining “Blog Blast,”
they instantly reach a large following which in turns helps them grow their own audience.
Why Does Team Tech Work?
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| Courtesy of WorkingtheWebtoWin.com |
Blog Blast and Team Tech work because they give the Gorilla (Google) what it wants. We start by making sure the on-page SEO is correct (the first 25%). We then provide high quality, relevant, timely, educational, useful, and authoritative content, which is then shared and commented on by lots of people on the various top-tier social nets (this addresses content SEO portion, which is 50% of our equation). This in turn produces lots of traffic (the remaining 25% factor of SEO).
Why Can’t I do This on My Own?
The biggest problem I see for small businesses is that team tech work is very labor intensive. Most small businesses need to concentrate on the production and sale of every product or service they provide. Sales and marketing are two different things. If a business has the time, skills and resources to do both marketing and sales, they are losing out on the leverage they could have if they had a marketing team.
Can you Deal with the Constant Evolution of the Net?
Another issue all businesses face today is that the Internet and its marketing venues are constantly evolving (sometimes devolving) and changing. This also creates a lot of extra work and frustration for companies trying to market their products. It's very hard for an individual to keep up with all the changes that are happening on Facebook, much less stay abreast of what’s also changing at LinkedIn, Twitter, Google+, Blogger, and Instagram, etc.
What are the Benefits of Team Tech?
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| Courtesy Pixabay |
Top Ten Benefits of Blog Blast and Team Tech
- Guaranteed growth for Blog page views within a specific time frame.
- Guaranteed social network growth at a special rate or you don’t pay.
- A tried and successful system with a 5+ year track record.
- Instant access to a large social audience of 100,000+ followers.
- Cooperative marketing by team members (reads, shares, comments on blogs).
- Turnkey operation - can be a totally hands-off program for many businesses.
- Weekly business and marketing consultation - you don’t have to go it alone.
- Top shelve communications with your marketing team.
- Built in planning and analytics with frequent monitoring, testing and measuring.
- Highest chances of achieving your SEO goals and marketing success.
How We Offer Team Tech to the Masses
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| Courtesy of Pixabay |
Today, anybody can have a marketing
team. Even a micro business with a marketing budget of as little as $350 a month,
can create a strong web presence. They can build web traffic, achieve improved organic
search ranking and can get more customers to grow their business with Team Tech.
We have seen companies try and implement this type of cooperative technology on
their own and fail, mainly because it requires discipline, consistency, and dedication
to staying current. It also requires access to a large following, which most small
businesses do not have. Our program, “Blog Blast” provides all of these elements
and more, with a proved track record of five+ years, with a 100% success rate for
the product and services it guarantees. It is my hope that you take advantage of
team marketing because it is the only way you can achieve leverage for your business.
If you would
like to see if Blog Blast with Team Tech can work for you, let us know. We will provide
a FREE web presence analysis for your company to see if it's a good fit for you.
That's my opinion; I look forward to reading yours.
In this article, I have provided the
benefits of using a team to address your SEO marketing efforts. I have also laid
out the features and benefits of our version of team marketing that we call Blog
Blast with Team Tech. We explain how Team Tech works, who should be using it and
why it makes sense for today’s SEO marketing efforts.
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| Get your FREE copy today! |
If you feel your business could use some help with its marketing, contact us at 904-410-2091. You can also fill out the form in the sidebar of this blog where we will provide a free marketing analysis to help you get better results. Our claimed to fame is that we are one of a few companies who actually provide real guarantees.
If you found this article useful, please share it with friends, family,
and co-workers. I recommend checking out the links in the blog, along with checking
out other related articles on our Show Notes Page.
Also, don’t forget to listen to the BlogTalkRadio show on this subject.
If you have a useful comment or opinion related to this article, leave it in the
comment section of this blog. Also, don’t forget to plus us, on Google+ and
share us on Facebook, Twitter, and LinkedIn as well.
Hector Cisneros is COO and Director of Social
Media Marketing at Working the Web
to Win, an award-winning Internet marketing company based in
Jacksonville, Florida. He is also co-host of the weekly Internet
radio show, "Working the Web
to Win" on BlogTalkRadio.com, which airs every Tuesday at 4
p.m. Eastern. Hector is a syndicated writer and published author of “60 Seconds to Success.”
I’m Totally Agreed with Points which you mentioned in your Article. One thing I want to know about backlinks i saw many sites on google which are on the top in google even they have only a few quality backlinks. what was the reason.? and with other Point of views they don’t meet all requirements.
ReplyDeleteThere are hundreds of ranking factors that affect a pages ranking. If they are on page one they are making up for any missing back-links or other lacking ranking factors by providing more of the ones they are doing right. It could be that they are getting a ton of traffic.
ReplyDeleteWhenever we do SEO optimization of any post, we follow some proven methods used to rank higher in the search engine.
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