Top 12 Marketing Secrets for Filling the Credibility Gap

Courtesy of Flickr

By Hector Cisneros

In today’s competitive business world, you need an edge to stay ahead of the competition. More importantly, you need to be able to give prospects a reason to choose you versus others in your industry.  The reason people choose a company or professional is due to their reputation. Trust becomes the determining factor. Think about it. Most people do their shopping with companies they trust. They buy products because those products have proven themselves to meet the consumers' standards of quality and performance. Sure, people will buy something just on price, but if that product doesn’t meet or exceed their expectations, they will never buy that product again. The same is true of professionals and the service provider industry as well. Trust trumps all other factors short of budgetary means. In this week’s episode of Working the Web to Win, we will explore how addressing a business’ credibility or professional reputation can make a significant difference when it comes doing business. We will look at ten often overlooked elements of reputation that can sway a prospect towards or away from your products or services, without you even realizing it.

What Every Business Needs When it Grows Up

14 Things Smart Businesses and Mature Professionals do to Grow Their Companies in a Weak Economy in the 21st Century 

Courtesy of Flickr

By Hector Cisneros

When an economy is strong, even weak companies and products can thrive.  But what happens when the economy struggles in recession for several years?  What happens when you have the emergence of consumer driven social media with its potentially viral and instant, word-of-mouth sharing, of both positive and negative reviews on products or services?  What happens when we have a fundamental shift in our way of life, where many consumers have only part-time jobs, while concurrently, taxes and consumer goods prices keeps rising?