Mining Mobile Marketing

By Hector Cisneros

Image courtesy Pixabay

Did you know there are 6.8 billion mobile subscriptions worldwide?  This is surprising, considering that the current world population is just a little under 8 billion men, women and children.  More surprising is the fact that is the number of mobile users has jumped more than 1 billion during the past three years alone. This means that there are far more people surfing the web via smartphone then there are using computers. 

Going Mobile

Courtesy of Flickr

By Carl Weiss

The Internet has been going mobile for the past few years.  In fact, there are now more people accessing the Web on their Smartphones than there are on all the world's computers ... combined.  Yet few businesses are exploiting the clear advantages that going mobile can bring by 

adapting their online marketing model. In this week's article, we'll talk about what it takes to start raking in the chips and upgrade your Web presence with smart mobile marketing.

Using Text Message Magic to Drive Traffic

Courtesy of Pixfuel

By Hector E Cisneros

Most people don’t want you to text and drive but did you know that you can drive web traffic with a text message! You can also sell products, announce events, deliver promo codes and other special offers. However, there are lots of pitfalls, technical issues and even laws that you have to navigate in order to be successful. Join us this week as we dive into the depths of Text Messaging Magic for your business.

In this article, I want to lay out several fundamentals every business needs to follow if they are planning to be successful at Text Message Marketing. I will break the article into two segments. The first is a brief overview of what is text messaging and why a business should be using text messaging for business advertising. The second segment will cover best practices for maximizing your campaign results.

What Every Business Owner Needs to Know About Online Marketing

By Carl Weiss

Courtesy of  b2b-marketingblog.activeconversion.com

In 2009, $155 billion was spent on local advertising in the US. Yet only seven percent of that figure was spent online. Market trend projections predict that 50% of local advertising revenue will be spent online within the next 7 years. That means that $77 billion will leave traditional advertising venues. Recent advances in online advertising such as online coupons will only serve to accelerate this trend.

You may have read the recent news item, "Groupon rejected Google’s $6 billion acquisition offer." According to Chicago Breaking Business and Bloomberg, Groupon decided that it was better off on its own.

What many people did not read was the fact that Google reported revenues of $6.77 billion in the first quarter of 2010, representing a 23% increase over first quarter 2009 revenues of $5.51 billion.