Grow your Business by Going Mobile

By Hector Cisneros

Courtesy of Flickr

Back in 2012, I wrote my annual Hector the Connector Prediction article where I stated that making your website mobile friendly was critical to your long-term internet marketing success. Back then few websites were mobile friendly. HTML 5 did not exist yet, and the only way you could truly have a mobile website was to build a separate website designed to fit mobile platforms. These sites were formatted for smartphone or tablet and were easy to spot because they had the designation “.mobi” attached to them. In 2012, the majority of web surfers were using desktop computers. Most smartphones only used 3G (4G LTE was still new) and 99.999 percent of all websites were built for a desktop platform. Today, more than 52% of all web traffic is mobile (i.e., from smartphones). In Asia, it’s more than 65%! Today’s online marketer needs to make sure their web assets are mobile friendly, or they’ll miss out on more than half the traffic! In this episode of Working the Web to Win, we will explore what is needed from your mobile-friendly web assets and what it takes to succeed in a mobile-dominated internet. So, get out your smartphone and get ready to browse the changes you need to make to become 100% mobile-friendly.  

Are You Prepared for Mobilgeddon?

By Carl Weiss

Courtesy of pixabay.com

We live in the end times, right? At least that’s what Google wants you to think. Most are probably somewhat familiar with the term “Armageddon,” which is the biblical prediction for the end of the world.  Well Google's latest update is being dubbed Mobilegeddon because it means the end of high ranking for websites that are not mobile compliant.

Going Mobile

Courtesy of Flickr

By Carl Weiss

The Internet has been going mobile for the past few years.  In fact, there are now more people accessing the Web on their Smartphones than there are on all the world's computers ... combined.  Yet few businesses are exploiting the clear advantages that going mobile can bring by 

adapting their online marketing model. In this week's article, we'll talk about what it takes to start raking in the chips and upgrade your Web presence with smart mobile marketing.