How to Use the Web to Enhance your Business or Professional Reputation

By Hector Cisneros

Courtesy of Flickr

A businesses reputation is more important today than ever before. the same is true for products or an individual. If your reputation is weak or little is known about you, your business or product, people assume you are not as good as a business with a well-known name  or as someone who who has garnered a couple of dozen 4 or 5-star Google reviews or Facebook ratings. So, what do you do if you are doing a great job but you few if any five star ratings? Just how can you go about building your good reputation without trying to use black hat internet trickery (which can hurt your reputation). In this episode of Working the Web to Win, we will discuss more than a dozen ways to improve your reputation so you can compete with anyone on the web.

Your Online Reputation Can Either Make You or Break You

By Carl Weiss

Courtesy of Flickr

Shakespeare once wrote; "What's in a name? That which we call a rose, by any other name, would smell as sweet."

Bill didn’t have the Internet to contend with back in 1594, things were simpler.  Heck, it had only been a little over a hundred years since the printing press was actually invented.  The age of the scandal sheet had not yet been born.

Fast forward five hundred and twenty years and the world is a very different place.  What electronic media, and news organizations haven’t done, the internet with blogging, social media, YouTube videos and rating site has. They are all spewing out intimate details concerning the lives, loves and eccentricities of not only celebrities, athletes and politicians, but ordinary citizen and businesses as well. It would make the Shakespeare blush.