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| Courtesy of Flickr |
Unlike
all you Millennials out there, I still remember a world that did not revolve
around the smartphone and the Internet.
Way back in the dark days before the turn of the century, publishing
hadn’t changed all that much in the past 150 years since the Gutenberg Bible
was first published. Back in the 20th
Century, publishing relied on the printed word.
That meant cutting down trees, hiring printers and staging book tours to
promote your latest novel or self-help book.
In short, it required a lot of effort to achieve a minimal result. Unless your book was picked up by a major
publishing house, the odds of getting it into bookstores (which were all brick
and mortar) was slim to none. Even
worse, the expense of printing and promoting any book back then was
staggering.
