Why Pay Per Click Frustrates So Many?

Courtesy of Wikimedia Commons

And What You Can Do to Get Better Results

By Hector Cisneros

Google AdWords is one of the most used and successful internet marketing tools available today. For many, it can be instant online gratification that can generate exposure, produce leads, and sales. For others, it can become a black hole that eats profits and produces little in the way of tangible results. Why does this immense dichotomy exist?  The answer is ignorance. Ignorance of the complexities of this platform can lead to many online marketing mistakes. The worst part is even once you get it right, you have to bear in mind this PPC platform is always evolving as Google strives to improve its product. In this episode of Working the Web to Win, we will explore seven common issues that frustrate businesses and pay per click managers alike when using Google AdWords (now called Google Ads).  So, take out your notepad to write down some e-tips, so you can avoid the pitfalls and learn how to profit by using AdWords.

Six Things That Turn PPC Ads Into Advertising That Pays

By Carl Weiss

Courtesy of www.networksolutions.com

When you think about it, it’s amazing that the bulk of Google’s revenue is derived from Pay-Per-

Click (PPC) advertising. I say that because many small business owners whom I speak to, who have used PPC ads, are dissatisfied with their results.  It’s not that they aren’t appreciative of the fact that PPC can generate a Page One position for their business.  It’s more that using PPC does just that and little else.  Generating a click doesn’t mean generating a lead or a sale.  It simply means generating a click, every one of which erodes your ad budget.  While some clicks will generate leads, others are spurious at best and some are just your competition spending your money. We aren't anti-PPC. In fact, we've provided many clients with successful PPC campaigns that resulted in excellent ROI. So, before you decide to declare your PPC ads DOA, there are six things you should consider. Let's start with the Ads you create.