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Before the 2016 presidential election, the rules for using social media as a marketing platform were producing great results for many businesses. The marketing shenanigans that took place during the election exposed some of the questionable policies and algorithms many of the social media and search platforms were using. This has forced them to take draconian measures where now they filter posts to the point that most businesses are finding that what used to work well doesn't work at all anymore. In this episode of Working the Web to Win, we will explore some of the most important changes that have occurred in top social networks and provide a plan to help you move forward successfully. Today, businesses will need to rethink their social media game-plans because social media has evolved into social advertising.
