36 Social Media Myths and How to Slay Them – Part 2 of 3

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By Hector Cisneros

One of the most interesting things about social media is that it's diverse in application but homogeneous at the same time. What I mean by this is that every social platform has its own rules, limitations, culture, social etiquette and ardent followers. Yet it does have marketing principles that have not changed since I first wrote about them back in 2009. Regardless of these principles, people will post almost anything. In fact, social media is a good internet example of what my business partner Carl calls the Wild, Wild, Web because it reminds him of how the wild west was portrayed. Granted, there are some prohibitions, and each social network sets its own standards. For Example; Facebook tries to suppress porn, yet Twitter lets it thrive. Snap chat has always allowed Sexting, but Instagram only shut it down when there is a complaint. Because of this free for all, people push social media’s boundaries, and this creates an atmosphere of widespread myth. The rapid growth of social media also perpetuates the creation of new problems which also lead to new myths. Myths create erroneous ideas of what is allowed and what works in social media. In this episode of Working the Web to Win, we will cover part 2 by going over myths 13 through 24 of the 36 myths about social media networking.   I also recommend reading Part 1 and Part3 of this series to get the big picture. Together all 36 myths compromise the most comprehensive list of social media myths ever put together.  So, make sure you read all three articles. This will eliminate any doubts or misconceptions you may have, making social media and social networking your personal ally and your business marketing best friend.

36 Social Media Myths and How to Slay Them – Part 1 of 3

Courtesy of Wikimedia Commons

By Hector Cisneros

Social media platforms have been around since before the invention of the internet. However, modern social media sprang up starting with Blogger and LinkedIn in 2003, followed by Facebook in 2004, My Space in 2005, and Twitter in 2006. These social networks quickly grew to millions of subscriptions by the late 2000’s and today there are more than 2.3 billion social media subscribers. Most ideas of what social media does is erroneous. The myths of what its boundaries are and how it works as marketing venues are widespread and are often believed as true. With so much growth and rapid change, it's no wonder why there are so many misconceptions and myths about social media. This article will be comprised of 3 parts, covering 36 common myths that people and businesses have about social media. In this episode of Working the Web to Win, we will cover the first 12 myths. I also recommend reading Part 2 and Part 3of this series to get the big picture.  So, take several long breaths as we bring you the most comprehensive blog series covering more than three dozen social media myths so you won’t mistakenly fall prey to their misconceptions.

Social Media Secrets of the Rich and Famous

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By Hector Cisneros

I love the song dirty laundry by Don Henley which portrays the news industry as a system that lives off the glory and misfortunes of celebrities and the rich and famous.  However, this article is not about the dirty laundry of the rich and famous; It's about how anyone can grow an audience to a very large number by implementing marketing elements that are reciprocal to the fans it targets. Most social media articles about the rich and famous, only talk about who reached a huge following, not how they achieved their results. In this episode of Working the Web to Win, we will explore the principles of social networking that we have been espousing for several years now. So, get ready to absorb these social media principles as we unveil the evolved rules of social networking of the Rich and Famous.

Social Networking Secrets & Best Practices: Part 3 – There is no Substitute

By Hector Cisneros

I have been actively networking in a number of organizations since the early 1980’s. My experience, tells me that most people get out of social networking what they put into it. People often come up to me after a speaking engagement and ask, what is the magic formula for networking success. How can they become successful as a social Networker? My answer is always the same, it’s not a magic formula, although many perceive it to be a secret, a powerful principle or other hidden system of techniques. My answer always state that the secret is in plain sight. Look at the word “network” and the answer is in the title itself. The first parts of this series addressed the relationship between face to face networking and social media. Part two addresses the secret aspects of Giving. In part three of this series, we will discuss the habits that must be acquired and followed, in order to become a consummate Networker. We’ll be looking at 15 important habits which will guide and drive your success. So let’s get to work and begin by dissecting the term Social Networker.