36 Social Media Myths and How to Slay Them – Part 2 of 3

Courtesy of Flickr

By Hector Cisneros

One of the most interesting things about social media is that it's diverse in application but homogeneous at the same time. What I mean by this is that every social platform has its own rules, limitations, culture, social etiquette and ardent followers. Yet it does have marketing principles that have not changed since I first wrote about them back in 2009. Regardless of these principles, people will post almost anything. In fact, social media is a good internet example of what my business partner Carl calls the Wild, Wild, Web because it reminds him of how the wild west was portrayed. Granted, there are some prohibitions, and each social network sets its own standards. For Example; Facebook tries to suppress porn, yet Twitter lets it thrive. Snap chat has always allowed Sexting, but Instagram only shut it down when there is a complaint. Because of this free for all, people push social media’s boundaries, and this creates an atmosphere of widespread myth. The rapid growth of social media also perpetuates the creation of new problems which also lead to new myths. Myths create erroneous ideas of what is allowed and what works in social media. In this episode of Working the Web to Win, we will cover part 2 by going over myths 13 through 24 of the 36 myths about social media networking.   I also recommend reading Part 1 and Part3 of this series to get the big picture. Together all 36 myths compromise the most comprehensive list of social media myths ever put together.  So, make sure you read all three articles. This will eliminate any doubts or misconceptions you may have, making social media and social networking your personal ally and your business marketing best friend.

Why Do Social Media Giants Change Without Notice?

By Hector Cisneros

Courtesy of Wikipedia

“The Times They Are A-Changin” – so wrote Bob Dylan several decades ago, but I don’t think he had in mind the Changes that are constantly occurring in Social Media. I woke up on the 23^rd of March and found that Hootsuite (the tool I use to post to social media) only allowed me to post to one Twitter account at a time. The month before that, Facebook announced (after they made changes) that there were altering (again) how news feed post would be filtered. Soon after purchasing LinkedIn, Microsoft totally revamped what you could do and how you could use that social network. In this episode of Working the Web to Win, we will explore the positive and negative effects caused by social media evolution. We will delve into why these changes occur, and what you as a subscriber can do to make sure these changes have a minimal effect on your business and personal social life. Now let’s dig into these never-ending changes.