Google is Playing Musical Chairs with Ranking and it will Cost Us Billions

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By Hector E Cisneros

Yes - Google Gone Ga Ga - Again! Every year Google, spins their secrete algorithm roulette wheel to see what they want to emphasize. This year is no different. Now Google is changing the game in a big way. Google is making core changes to how they search page looks, feels and list SERP's (search engine results pages). They have changed how many paid ads are listed and, where they are listed. On top of that they have also changed how many organic listings show up. Plus, there are many backend changes that are not visible to the naked eye that directly affect ranking. So, if you want to know what these Google Algorithm changes have in stored for you, read on and learn what Googles game of, Algorithm Musical Chairs means to you.

Is SEO Still Important Today or in the Future?

By Hector E. Cisneros

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SEO is a term that is bandied about as if it were the holy grail of Search Engine Marketing. But what is SEO really? It is optimizing your website? Or, is it optimizing what you post to your web properties? Is it key word sensitive, key phrase-centric or is it something else altogether? My answer to these questions may surprise you. SEO is no longer just one thing. It's not just optimizing your website for proper Meta tags and matching content. It has grown to mean so much more. In this article, I discuss how Search Engine Optimization (a.d.a., SEO) has evolved into Search Engine Marketing (a.k.a., SEM). I will discuss how what was once a single-faceted injection has evolved into a multifaceted ongoing process. In this article you will find information on how a company can improve its search ranking, specific methods to follow that will insure a strong ranking position. Best of all, you can accomplish all this without resorting to tricks, gimmicks or deception that tries to bypass the search engine ranking systems.