10 Principles of Internet Marketing Success - Why they Matter in Content Marketing

By Hector Cisneros

Courtesy of Workingthewebtowin.com

Have you ever wondered why some companies marketing is phenomenally successful for long stretches of time while others seem to burst onto the marketing scene and then quickly fade away? Many marketing companies rely on tricks and manipulative techniques while hoping a big flash splash will do the trick. Another school of thought emphasizes research-based marketing with a principled approach where ads focus on value, testimonials, wholesomeness, honesty, and persistence. In this episode of Working the Web to Win, we will compare and contrast the two schools of marketing and provide 10 principles we believe produce long term positive results.

The Four Golden Keys to Maximizing Online Sales

By Hector Cisneros

Courtesy of Pixabay

Ever wish you knew the magic formula for selling products and services online? My business partner Carl Weiss and I have been managing online advertising since the late 1990’s. This includes organic search position (aka SEO), banner ads, pay per click, directory ads and the latest foray which started around 2007, that of social media marketing and social pay per click. These advertising mediums evolve rapidly. We have devised more ways to engage in these types of advertising than I care to remember. In this episode of Working the Web to Win, we will explore four principles that are the keys to maximizing online sales. We call these principles “The Four Golden Keys.” These keys will open new marketing doors for you and your company, so read this information carefully and don’t leave anything out of the process.  

The Physic's of Marketing - Analogies for the 21st Century

By Hector Cisneros

Courtesy of  Wikipedia

Having been a science major in college, I like to think that the world has order. It follows a set of rules that work within a set of parameters. I believe marketing also follows a set of rules. In physics, we talk about the Laws of nature (some of which you may have heard of). For example; the First Law of Thermodynamics’ which states that - An object at rest stays at rest and an object in motion stays in motion with the same speed and the same direction unless acted upon by an unbalanced force. And the Third Law of Thermodynamics. It states that for every action, there is an equal and opposite reaction. I will also look at the Law of Entropy as I believe it is relevant and is easily understood.  No, this article is not a science lesson - it's an analogy that will reflect how things work in marketing – especially the laws that pertain to getting started, being consistent and creating impact.  This article will explore how the Laws of Physics can be viewed as part of the Social Dynamic Laws of Marketing. We will – through an example – explore the First, Second, Third Laws and the Law of Entropy as they relate to marketing. Reading this article will show you how you can maximize your return on investment with the least amount of effort needed to reach your marketing goals. 

The Twelve Secrets of Social Media Success

By Hector Cisneros

Courtesy of Flickr

Several years ago, a friend told me about this great new network that was going to eliminate my need for going to network meetings. He said he could go online and connect with people. I decided to join that network to see what all the hoopla was all about. At the time my friend was talking about LinkedIn. A year later I also joined Facebook and then followed that up by joining Twitter. Later, I also joined FourSquare, Stumbleupon, YouTube, Ecademy, MerchantCircle and Google+ (just to name a few). I soon learned that using social networks was very different than most forms of online marketing. I quickly realized that social networking was very much like face to face networking. Both were a form of word of mouth marketing. Both had fairly ridged rules of how you could build credibility, specific rules that would endear you to followers and rules that would get you un-followed or un-friended very quickly.